In the view of Zong Qing, China's enterprises do not do centralization of power does not work, he believes that business management should be implemented "democratic centralism", democracy is the means, concentration is the goal. He believes that an excellent leader must be an enlightened "dictator". He said: "I am in fact very democratic, I will accept different views, there is no face problem." "This newspaper reporter Pan Xinyi believes that in the nearly 30 years of Chinese business history, Zong is a legendary and controversial figure." Do not know the character after Zong, see him often have an "illusion": This is a motherly, aloof old man, his temperament calm, as the West Lake water. But approached him, approached his drink empire, and approached his marketing system, what you seem to see is another person: sonorous, laughing, arrogant, even the pope's language style, can also see a generation of great man Mao Zedong's influence on him-Zong Qing often said, to his greatest influence is Mao Zedong. Over the past 22 years, in the catering industry fierce competition in the territory, Zong led his Wahaha left blunt right, in a block of unknown territory, proudly inserted Wahaha flying banner. Both resisting and Ann are strong. A strong, able to stop the wind, charge in the forefront of the trend, to meet their own magnificent. There are many kinds of statements about Zong, some say, he is a dictator, some say he is a champion of national spirit, some people say that he is a common "parents" ... No one knows what he is thinking. Half because he was born with some unique personality, the other half is his shallow shrewdness. A pair of cloth shoes, a pair of sandals Zong Qing's career after the beginning of the decentralization of rural areas, the experience of the country has been heavily branded in his character, indelible. Speaking of 20 years as a day of hard work, Zong said most of the words is: bitter accustomed. I remember the first time I saw Zong Qing, the dark blue suit, some old watch ... He dresses in a very insignificant fashion. A bow, and a pair of black-faced white shoes. Found reporters surprised expression, Zong Qing kindly said: "Shoes comfortable, brisk walking." "The last time I saw Zong was at the 2009 Zhejiang Merchants ' Conference, he was dressed in an ordinary white shirt, a pair of black trousers, and the sandals that were popular in the 80 's, which attracted a lot of people's attention." "Even the usual attendance at the provincial and municipal leaders and participation in a number of events such as dinners are always worn by the pope." "This is a commonplace in the case of Zong's assistant," he said. It was after Zong that he never cared about the details of his life, which was the personality of Zong, who did not seem to care how others judged him. In front of the media often use the word "feeling" to answer their own market judgment after the Zong, what is the "feeling" of life? Such a question seemed to embarrass him. After drinking a favorite longjing tea, Zong said: "My job is to live." People This life for decades, unknownLife is over, do a little cause for posterity to leave something to do. In addition to work, I hardly have any leisure time. Every day 7 o'clock in the morning to the office, lunch and dinner are in the office with fast food, night is probably busy to 10 points more home (much earlier than before). Even during the new year, I go to work every day. "He is a loner and does not take part in any sports activities, including golf," he said. Once in Zong's office to have lunch with him, "Zhejiang business" reporter found, as the outside world described: Zong Qing after eating very common-tofu, vegetables. "He eats very simple, wears is 50 yuan one piece of clothes, the business trip did not accompany." The only extravagant hobby is that he has a higher demand for tea. He has a light view of wealth, he is the pursuit of the process of wealth creation. A staff member of Wahaha told reporters. "It really doesn't matter," said Mr Zong, jokingly. And I wear even cheaper, people will not think it is very cheap. Perhaps, Zong Qing's road is relies on this 30 yuan a pair of shoes step to come out, and has been walking down. [Page] The authority to do the 42-year-old entrepreneurship, has been 64 years old after Zong, has been busy for Wahaha and not stop, its hardships but rarely to others. September 1991, Wahaha, the small factory merged the old state-owned enterprises-Hangzhou canned food factory, creating a "small fish eat Big fish" miracle. Subsequently, Wahaha's action and not accept, rapid growth of China's most influential beverage enterprises. 1998, in the eyes of many doubts, Wahaha developed a "very cola", with multinational companies such as Coca-Cola and Pepsi started head-on confrontation, and in just a few years after the establishment of a very cola market position ... "Now in the country, only ' two music ' and Master Kang, Unity can compete with Wahaha." "Obviously, Zong did not seem to put his competitors in the eye," when Coca-Cola came, he wanted to compete with me in the water market, and the result? My water is doing well. Then Master Kang wanted to use the cheap water to crush me, the result I still live better. "Why is Zong so confident?" Maybe we can find the answer from some details. The reporter held a bottle of Wahaha asked him, "there will be several spiral bottle," he answered without hesitation: 4. The reporter asked again, how many ribs are there in the bottle? He also accurately said: "8." The reporter was a little surprised, Zong Qing immediately explained, "These are the mold produced, research and development I was present, demonstrated, so remember clear." He told reporters that even if the color of the cans outside the packaging, the company staff will report to him, "they think let me see, more certainty." They can also decide, but in short let me take a look at ease. "Many things in the company he is very knowledgeable, some problems, the engineer can not solve, he saw the problem is where." From the start of the business to today, Zong Qing's diligence, is a hands-on experience, which from his 20 years ago the entrepreneurial has been maintained until now. In Wahaha developmentIn 22 years, Zong has never left the market. He spends half his time every year in the country and on airplanes, down the plane, straight to the market, to the streets. It has been calculated that Zong has been running around more than 200 days a year, sometimes even one months to run more than 10 places. In August 2002, the site was chosen for a new branch of the plant, after which he set a 12-day visit to most of China's records. It is said that many of the new ideas after Zong are from these small shops in the streets. "I want to master the real hand." "Today's Zong is still used to being hands-on, just as Tanqining, a Wahaha spokesman, who worked with him for 16 years, said," All things are done by themselves, and his authority in Wahaha is done! " "Are you really not tired?" asked the reporter. Zong Qing after a pause, said: "Not tired, you say do not tired?" "Say, he haha a smile, suck a cigarette," I am very good, good health, sleep well, work day also did not rest, my psychological ability to withstand is very strong. "" Arrogate, small right scattered in the reporter's understanding, Zong seems not too easy to trust others, in the early days of entrepreneurship, even buy a simple office equipment must have his signature. In Wahaha, there is no vice-president, the general manager is directly under the "middle-level cadres", this "flat, centralized" management model has become a research object of many scholars. "The outside world said I am more dictatorial, autocratic, if so, employees will not serve you, is not it?" "In the process of enterprise development, it is particularly important to improve the living standard of employees and to meet the development of their professional careers," Zong said. I am fastidious about seeking truth from facts, not making false. Only real things will convince you. "In Wahaha, Zong Qing after the implementation of full participation, competitive incentive mechanism and competition mechanism." Each employee's annual dividend is about 50% of a year's normal wage, or even higher, which is rare in Zhejiang and even domestic enterprises. "The Labour Code mentions that it is right to increase income for employees." We private entrepreneurs to think, staff income does not improve, how will work hard to contribute to you, how hard to create wealth for you? I agree with this question, I must continue to pay employees. "There are employees who say that Zong's management is unique because he has a powerful leadership system within the company, and even to develop which product, which product to produce, and the pricing of each product, he personally hammered out." He doesn't have a computer on his desk, and he likes to give an "order" in his own handwriting, even if he writes his monthly sales bulletin. Zong did not deny Wahaha "arrogate, decentralization" management model. He wrote his pride on his face, which came from his understanding of the eight words: everyone wants to be the boss, but the boss is not everyone. An enterprise, like an army, needs a unified will. "I run the market all the years in the country, all the opinions are from the practice, I know what people need most." "Never meantThe person who has set a successor domineering, often does not like others to challenge his authority, has someone challenged Zong Qing? "To tell the truth, no one challenged me now, and no one can challenge me!" This is Zong's answer. But the reporter found that behind him, a person has begun to "challenge" his status ... In fact, the Wahaha people all know, although after Zong Qing did not buy any enterprise overseas, but actually introduced a talent-that is only the daughter of Zong Fuli. When it comes to her daughter, Zong's smile stretches and is warm. For the "Wahaha Group chairman and general manager will be handed over to his daughter Zong Fuli," The river's lake rumors, Zong said with a smile: "She is still small, now not to take over the time, she also can not meet this class." "As a father, Mr. Zong was very proud, and as a boss, Mr. Zong did not fully endorse the management model of his daughter." He thinks the daughter's management is too strict, perhaps this and she received from the Western-style education, "after the two days went to the United States, after graduating from college, her concept of the system is rigid, employees should obey and abide by." Zong said, "Employees are to be managed, but they have to be strict and humane." The best boss is to make the staff afraid of him and love him. In the future, who will succeed, when the succession, this is still unknown. To us, the management also does not necessarily say to designate who takes over the succession, also may in the social open recruitment. Modern society is not as traditional as it used to be. "But I am now slowly teaching her this set of things." "He laughed," the present performance, I gave her a 80-point score. ”
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