After Zong: Three years of rebuilding a Wahaha

2009, Wahaha Group became the best benefit of Zhejiang Enterprises: The realization of sales revenue of 43.2 billion yuan, become Zhejiang's first annual tax super billion enterprise.　　However, after the Chairman and general manager Zong Qing, these glories belong to the past, now, he is constantly leading the "Wahaha" towards a higher platform.　　3 years to double sales Reporter: "Wahaha" is now the largest beverage enterprises in China, what is the next development goal?　　Zong Qing: Our sales revenue, profits, tax and other indicators have been more than 10 consecutive years in China's mainland beverage industry first. We are also facing strong opponents in the world.　　"Wahaha" is now the world's top five beverage industry, competitors are mainly "two music"-Coca-Cola, Pepsi, and "Reunification" and Master Kang, these brands have entered the mainland market for many years, but "Wahaha" in the international market has not had much influence. "Wahaha" goal is very clear, continue to bigger and stronger.　　Concretely speaking, we strive for 3 years to achieve annual sales revenue of 100 billion yuan, to rebuild a "Wahaha", 2010, we will strive to complete the 70 billion yuan sales.　　Reporter: You just mentioned bigger and stronger, how do you think of the economic restructuring and upgrading of Zhejiang and the relationship between enterprises bigger and stronger? Zong Qing: The provincial party committee, the provincial government to establish a large platform for large industrial projects large enterprises, to speed up the economic transformation and upgrading of the idea, I think very correct, very timely.　　This is the important way and the hand of Zhejiang economic transformation and upgrade.　　Large enterprise is a country, a symbol of regional economic strength, we should now through the cultivation, support, promote the transformation and upgrading of large enterprises, led a large number of supporting small and medium-sized enterprises to follow the transformation, and finally achieve the whole province, the overall industrial structure adjustment.　　Drink giants not only do water Reporter: Transformation and upgrading, bigger and stronger, "Wahaha" ready to do? After Zong Qing: The adjustment of industrial structure, I understand, should contain two meanings, one is to upgrade the traditional industries, and the other is to cultivate and develop the new industries.　　For "Wahaha", has long been the world's first-class equipment and technology, production is also first-class products, so the transformation of traditional industries has been completed, our transformation and upgrading of the task is to foster the development of new industries, occupy the fresh commanding heights.　　Reporter: You say so, does it mean that "Wahaha" will no longer simply make drinks, but to diversify? After Zong: Yes, I've been looking for a new investment project all March.　　At the end of last year, we worked with a famous Dutch milk powder enterprise, by the other side for "Wahaha" OEM infant formula, now we imported "Wahaha Edison infant formula", sold very hot in the market, is expected this year's sales of milk powder can do 10 billion. In addition to powdered milk, we can produce large machines. As early as 1999, we set up a precision machinery manufacturing company, mainly engaged in mold, food and beverage machinery design and research and development work. "Wahaha" now all over the country beverage production line equipment, many of us are bornProduction.　　Reporter: After diversified development "Wahaha", the traditional beverage business and emerging business will be a what proportion?　　Zong Qing: At present, the drink is still the big head, in the development of energy-saving and emission reduction, bioengineering and other emerging industries, our beverage industry will continue to grow, but I think in a few years, these two may appear to keep pace with the momentum.　　The foundation of bigger and stronger is the science development Reporter: "Wahaha" is still in a high-speed expansion period, you worry about risk? Zong Qing: To me, do business, must develop, to expand reproduction.　　There must be a risk in this, but can not be unworthy, otherwise our enterprises will be difficult to bigger and stronger. In other words, avoiding risk is the lifeblood of the business. The question is, how can we minimize risk?　　I think the most important thing is healthy development and scientific development. Take "Wahaha" into other industries, the key is to prepare beforehand, the most terrible is the direction is wrong, in that case, you put more, the loss will be greater.　　"Wahaha" now look for energy-saving, bioengineering and other fields, the direction is certainly not wrong.　　The biggest function of beverages in the past is to quench thirst, but now people drink not only to meet this demand, they want to drink green and healthy beverages, so we will focus on the next step to develop health drinks. In addition, enterprises do things, but also to see the conditions are not available, for example, you have to have a certain amount of capital strength, debt rate can not be too high.　　We saved more than 10 billion yuan in the bank, and the cash flow was plentiful.　　Reporter: You mean, enterprises should be bigger and stronger, the premise is to body strong body health?　　After Zong: Yes, you have a bad physique, how can you walk better and faster? The healthy development of enterprises has a lot of connotations.　　First, enterprises should be responsible for society, corporate social responsibility includes the contribution of tax for the country, to provide employment for the community, but also to the ecological, environmental responsibility, as the head of business, to have the right view of wealth, to create more wealth for society. Of course, for enterprises, innovation ability is very important, this is the enterprise development "internal force".　　An enterprise has no scientific research ability, decided you have no development stamina, "Wahaha" so many years of rapid development, in the final analysis is because we have launched a lot of competitive new products every year. This year, we will formally set up a research institute, in our existing state-level enterprise Technology Center, based on the establishment of the Enterprise Strategic Research Institute, Food and Beverage Research Institute and Analysis Center, electromechanical Research Institute, Mold Research Institute, food Bioengineering Key Laboratory, Postdoctoral workstations and other institutions, including a comprehensive independent research institutions and technology platform. (Author: Chengjianyong)