Again "Lenovo will become the next Nokia"?

?

Recently, a weekly magazine titled "Lenovo will be the next Nokia?" Analysis of Lenovo Mobile phone, the article has several views:

1, Lenovo Group CEO Yang said in an internal communication meeting, Lenovo Group hopes to use the new incubation business to achieve revenue to achieve the 100 billion dollar target. The author doubts that this goal can not reach, then, concluded: Lenovo's problem is, to the enterprise Service market transformation, but also the development of personal consumer electronics products, to face "internal foreign enemy" Lenovo, two roads scattered energy, and both roads are not easy to go.

2, in the Personal computer field, Lenovo China landfilled market share, the domestic PC market has saturated, exerting force foreign market is its better choice. But the PC's profit has been very low, even if Lenovo sales went up, the gross margin is not good-looking. The conclusion is that the PC sector should not only pursue quantity but also higher profit margins, which are not well balanced.

If you use these two points to measure "who will be the next Nokia?" "So, in addition to Apple, Samsung, Huawei, ZTE can be set up, just to change Lenovo to the names of these companies." Huawei and ZTE have been "ploughing" for years in the communications manufacturing sector, or later transformed into consumer electronics. In the "Cool product" issue, but also in addition to Apple, did not introduce a person to remember the product. So, this kind of logic cannot withstand scrutiny.

Next analysis, why does Lenovo not become Nokia second?

The inevitable analysis of the collapse of Nokia:

Nokia's tragic ending today has three reasons: 1, in the mobile internet era, the PC era of the low-end market success, as a panacea, Android system has been eliminated, Nokia is still conservative incomplete; 2, the decline of the Microsoft takeover, will fate to a more outdated era than their own people, let Microsoft WP dominate MOBILE phones, Doomed to die; 3. Finnish management is slow to make decisions and lacks a core leader. History has entered the 4G era, or 2G period of the guiding ideology, do not fail to forbid.

Second, 4G era, Lenovo Mobile analysis:

1. Conclusion of third party institutions:

2013, Lenovo became the world's third-largest mobile phone brand. Prior to this, Lenovo mobile phone has been in the Chinese market for 6 consecutive quarters of the second. According to IDC latest data, 2014 in the first quarter of Lenovo smartphone shipments have surpassed Samsung, China's market is the first. This is not only Lenovo mobile phone once again a historical breakthrough, but also China's mobile phone brand for the first time beyond international brands, to win the Chinese market no.1!

2, the brand communication ability. Like Nokia, Lenovo also has an old system and an old mindset that restricts bottlenecks. But the difference is, Lenovo's little baggage, the transformation speed is relatively fast, especially in the mobile phone field, the recent comparison can "toss". A few days ago in 798 engaged in a "Le Powder Festival" released, released "The world's first dual double-pass dual 4G flagship model Vibe Z2 Pro", "the world's first true eight-core 4G mobile phone gold fighter A8", basketball star Bryant endorsement appeared. Then look at Lenovo Vice President Zhang Hui on the stage that casual collocation, you can see Lenovo to tear the traditional face, the role of the Internet into the mobile phone business.

3. Adaptability to mobile internet. From the PC era to the mobile internet era transition, whether CEO Yang or mobile phone director Zhang Hui, has been very "avantgarde" and "pragmatic". For example, in this year's Nanjing press conference, the media on Lenovo raised a sharp question, the second is the mobile phone is "self-appointed"? So, Zhang Hui very calmly with the media debate and exchanges, this is the high-level thinking changes.

4, resilience and future appreciation of space. And Huawei, ZTE is not the same, Lenovo in the field of personal electronic consumption, especially in the field of PC can be a household name. Huawei and ZTE are famous in the manufacturing sector. On the one hand, Lenovo's social channels and their own channels are relatively perfect, in the mobile internet era, online and offline services is not a short board; On the other hand, the mobile phone business in the carrier channels and 三、四级 cities and rural markets are dominant. Even if the operator reduces the subsidy to the terminal, Lenovo's rural market advantage exists. Therefore, the PC industry market saturation and operator terminal subsidy reduction, the impact is also good.

Third, domestic mobile phones how not to repeat the mistakes of Nokia?

Of course, some worry that Lenovo will become the next Nokia, suggesting that Lenovo has not yet become Nokia. However, Nokia's fall, the domestic mobile phone sounded the alarm:

1, the market share will become a glorious history. Nokia in China with 250 million users, in the end of the market share ahead of the control of the mobile phone arena, is truly overlord. Today, the tragedy of the dog's bullying is the fall of the tiger. Therefore, market share is a cloud. The ultimate winner in the mobile internet age must not win by monopolizing the market or suppressing rivals, but with a sustainable profit model. Domestic mobile phone currently stay in the "price war", "vicious competition" stage, it is difficult to sustainable development;

2, the Internet thinking is false proposition, Internet mobile phone is not reliable. The current new media marketing is nothing more than micro-blogging, micro-trust and media people. These, in the blogging age, have been proven to be "anesthetic", short-term effects. For example, millet, hammers and all kinds of Internet mobile phones, are breaking a traditional brand model, but are terminated by eye fatigue and aesthetic fatigue, will not last. Now, domestic mobile phones are still busy with micro-blogging, micro-mail and media marketing, but the effect will only become increasingly inconspicuous. It is worth observing how Lenovo will operate this piece.

3, innovation, don't rush to make money. Apple's game of seemingly hungry marketing model, but, behind really strong enough to support the product to work. Therefore, similar to Lenovo, ZTE, Huawei, such as research and development and financial resources and patents have accumulated mobile phone manufacturers, or not a quick buck, it is best to use the thinking of entrepreneurs to do products. As Luo said, investors said, "Don't make money. "At present, domestic mobile phones do not make money is only one way, that is," price war. And what is the other idea of not making money?