Age and push "every guest-style marketing" fashion women's channel on-line

Commercial News (intern Chanshiyu reporter Guoshehong) to start with men's shirts http://www.aliyun.com/zixun/aggregation/7113.html "> van products more and more attention to the female consumer." A few days ago, where the consumer goods in its official website heavy launch fashion women's channel, in order to netting the network consumption of the main group of female consumers.

And just not long ago, always outspoken every customer prudential product CEO aged in an interview jokingly: "Every customer's users more than 70% are girls, we 211.html" > think it is particularly difficult to serve the good girl. We really want to be able to get a feel for the consumer habits and hobbies of these women consumers. But we found in the process of analysis, female consumers are really too unreliable, to give us a huge return is also female consumers. His remark, immediately triggered the hot discussion of netizens.

Some industry commentators believe that the aging of the speech is a successful "every customer-style marketing."

Van Gogh started out as a man's shirt. Founded five years, the company through the Silk stockings and other female product category expansion, gradually attracted a lot of female consumers eyeball. At present, the proportion of the female users of prudential products as high as 70%, far more than male users. This is the introduction of all customer-prudential products in early spring fashion women, the overall promotion of the design and fashion of the women's clothing, peremptory is its emphasis on and exert the female consumer market important measures.

However, every guest has been criticized in the fashion of the lack of, and this is precisely the most attention of women consumers. It is understood that in order to launch its women's fashion, where the customer-prudential products hired full-time buyers to understand fashion trends, in-depth understanding of Chinese online shopping female consumer users in all aspects, and heavily hired designers to improve. "Our fashion women end up targeting young women aged 18-28 and providing them with a more trendy outfit," she said. According to this part of the crowd favored the current popular street racket and the characteristics of Japan and South Korea style, where the customer fashion products positioning is concise and sweet. "Where the customer sincerity product related person says.