Aged push-and-pull shirt, from popular fashion to "only give the best"

Last August 28, the founder of 798 's D-park workshop, who was wearing black T-shirt jeans, spent 69 minutes telling "a shirt." Yesterday, aged to five Pine MasterCard Center, 110 minutes, only said "a T-shirt." Some people say that the age is more paranoid, but some people say because the "shirt strategy" effect is flat, old still swinging. After talking about feelings and tears, aging said: "Do a T-shirt is the duty of the guests, but also I again a person." "Perhaps after this, the problem before the aged is that a 89-dollar-priced T-shirt, how to sell once the" cock silk "users?

Pricing near hundred yuan abandoned cock silk group?

Warm video of the young man shouted to the camera "29 dollars of T-shirt long live, where the guests million long live", the conference on the aging but said to abandon the low-end "cock silk" brand image, take the high-end route. Every guest in the spring and summer T-shirt new conference on the introduction of a price of 89 yuan, 59 yuan plain T-shirts and printed t-shirts. At least from the price point of view, where the customer has completed the transformation, to take the high-end route.

The high price still comes from the persistence of aging. For a T-shirt, 5 Japanese companies, 1 American companies and 6 Chinese factories have been deployed, he said. The fabric is selected by 50 American leather horse cotton as a plain T-shirt raw material, printing t-shirt design invited the domestic author Gu Yu as well as the artists from Japan, the United States, Italy to complete.

However, this almost completely negates the peak period of every customer "cock silk" brand image. Han's advertising words in the ear: "Love night Big Row, love racing, also love 29 pieces of T-shirt", it is these gimmicks to make a lot of self ridicule as "cock silk" young people become a fan of the original fans.

From popular fashion to "only the best"

Memories of the past, old and tears. Let him forget in addition to the first 21 years ago to Beijing's hard, perhaps there are visitors eight years to walk through the road of the sigh. "In the past, every guest's love for the user, is childish, what take what, whether good or bad, or even hurt." Now every guest's love is thoughtful, only to the best in the range of ability. "he said.

Once the "popular fashion" brand based on the pursuit of all-inclusive, want to seize 10-year-old children to 60-year-old adults all consumer groups, but the result is no one caught. Now where the customer decided to simplify, in the process of reshaping plain T-shirt, where guests only do black and white, and for their own characteristics of the investigation, the results show that the black T-shirt users probably raised 31 types of problems, white T-shirt users raised 40 types of problems. Aged from Japan to find this T-Shirt Designer II, took months to complete the design of the T-shirt.

Return to "a new life"

The story of every guest is so legendary that the media always relish the eight years of its rollercoaster ride. In addition to aging, there is a person often appear in the history of the enterprise, he is old friends, where the customer investors lei.

Lei always plays a sobering role in every guest's swelling period and sinking into the bottom. Yesterday, Lei appeared at the conference scene. "In the past, the guests rushed too fast, too greedy, no time to calm down to see the scenery, now where the guests back to the original intention to do clothing." "he said.

In the past two years, aged with the help of lei through the contraction of scale, layoffs and category cuts and other pains, and in the most difficult time received LEI 100 million U.S. dollars to finance, embarked on the "millet-style" development path. After last year's comeback betting on a shirt, this year's customers want to continue to use the explosion to harvest user recognition. "Do a shirt, a T-shirt, the duty of the guests, but also I, and then a new person." ”

Beijing business newspaper reporter Chong Xiao Meng Chen Keyuan