It times reporter Linfei low-key preparation for a year, VANCL (where customer-prudential Products) founder and CEO aged again shot, its clothing e-commerce website V (vjia.com) on May 18 on the line, into the trial operation. Vjia.com is aged after I have nets, Vancl founded after the third company, is also aged in the Apparel network shopping market second pioneering. It is reported that the aging joint investment agencies in the V project invested more than 50 million U.S. dollars. It is not clear vjia behind the investment in addition to the old himself and what investment institutions. In an interview with reporters, Vancl said that the V site will play the aging team in the apparel E-commerce industry operating experience, integration of domestic and foreign fashion brands, to create "the Amazon fashion industry." It is reported that V first line of cooperation brands have Nike, Adidas, Lee, G, Philippines, Izzue, KAPPA, new-balance, love and so on more than 60, but also some international well-known brands in the wait-and-see stage, according to the v after the operation of the online situation. According to a recent research report published by the consultancy industry, clothing is currently the best-selling online merchandise category, the 2009 net shopping apparel consumption of about 64 billion yuan, a total of 86 million consumers in the online purchase of clothing, accounting for the total number of consumers two-thirds, online shopping apparel accounted for the total amount of clothing consumption of One-fourth, And along with the net buys the clothing experience to increase, the net buys the clothing the amount proportion is increasing gradually.
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