Aged: Where the wireless is a 1 billion-degree business should not brush machine promotion

Every customer prudential product CEO aged (Micro Bo) (Tencent Science and technology with map)

Tencent Science and Technology (Lei Jianping) May 14 news, mobile Internet hot attract more and more developers to enter, mobile electric business also increasingly become a big business. According to the CEO of the old revealed that every customer mobile phone clients a day to reach tens of thousands of orders, the revenue generated close to 3 million.

Aging that the wireless business is certainly a 1 billion-dollar scale business, with the growth of mobile phone customers, wireless business will be a new growth point. However, for the mobile internet industry generally existing brush machine status, aging said, do not want to promote the brush machine.

According to the data show that, since February 2011, the launch of mobile phone clients, from the mobile end of the order revenue has exceeded the total turnover of 10%. At the same time, customers from mobile terminals to obtain new users of the proportion is also about 10%. However, because the mobile terminals to promote a short period of time, channels and traffic is very dispersed, not concentrated, where customers and most enterprises, are facing the most of the flow can not be transformed embarrassment.

Talking about the development of wireless business, aged revealed that the May 9 order reached 31000 orders, compared with the same period last year, the growth of nearly 4 times times, the increase is much higher than the overall growth of the company. Of course, today's mobile phone visitors, but also do a simple transplant from the PC, too many mobile phone applications have not been reflected.

Aging said, mobile phone and PC-side web site browsing, the single convenience can not be compared to the mobile phone end also has new features, such as the morning 7 to 9 orders are higher than the PC end users, 5 o'clock in the afternoon to 8 mobile phone-side orders began to rise. Another night from 11 o'clock to 12 and later a lot of orders from mobile phone clients.

"We are guessing that these time periods are the user left the PC side of the time, if the user on the PC side will not deliberately choose a mobile client, I think with the mobile phone now ease of use." "Aging believes that how to tap mobile phone applications to better display the brand, and user interaction, is the future development focus."

In fact, the expansion of the handset-side business has benefited developers. At present, and mobile phone where the developer, there are more than 50, including Ivy to force, NTN ladder, Yoka and other entrepreneurial team, including several families have been the corresponding profit sharing, to the force company has just completed a round of financing. At present, every guest has also opened an office area for independent entrepreneurs in the company office.

However, mobile Internet development also has some problems, such as brush machine. Aged to talk about his views. He said, do not want to promote the mobile Internet is to brush the machine, they do not want to rely on the brush machine, this is not a good way. "My colleagues often answer," If you brush the machine, I'm miserable. But we also have to brush, this is a very distressed thing. ”

The following is an interview with the CEO aged record:

Tencent Science and technology: Public Information said that since February 2011 the official launch of mobile phone clients, from the mobile end of the order revenue has exceeded the total turnover of 10%. At the same time, customers from mobile terminals to obtain new users of the proportion is also about 10%. What do you think about the development of wireless business?

Aging: When we started last February, every customer mobile phone client is a very simple client, it is not surprising that this business can rush 1 billion in a year. This year I saw that every customer mobile phone clients tens of thousands of orders a day. Tens of thousands of dollars a day means that income is close to 3 million.

I think it must be a 1 billion-magnitude business, which we didn't think of last year. As far as I know, compared with other electric dealers, the mobile phone business accounted for, the growth rate is faster. We ourselves are also analyzing the reasons why, may be the customer as a fashion brand and mobile users highly fit. We've also been discussing recently, perhaps another big growth point for mobile phone users.

Tencent technology: Every customer has said that in the conversion rate on the mobile terminals and the traditional electric operators still exist a certain gap, due to the form of mobile terminals, the effect of the user experience and the traditional electric dealer, and mobile terminals to promote a short time, channel and flow is very dispersed, not concentrated, most of the flow can not be What are your explorations in mobile terminal conversion rates?

Aging: I think the client mode is good at least from my own customer experience, and probably more from our PC-side site, which is suitable for the mobile screen. But I don't think it's good to say how good the customer experience is. This may be related to new opportunities and groping, and people may not be doing better on the phone. In particular, we hope that our picture will be very beautiful. But now you open the client mobile phone clients are actually very uncomfortable.

You say the conversion rate problem and I think that's also an important issue indeed and the PC side of the Web site browsing, the next single convenience is not comparable, so we can also see this time, the mobile Internet at least today in the van show the time above, such as the morning 7 to 9 points is higher than the general other PC end users, By the time of work, 5 o'clock in the afternoon to 8 points again began to rise.

There are 11 o'clock to 12 in the evening, and there is a lot of orders from the phone client at midnight. From this point of view, we are guessing that these time periods are away from the PC side of the time period, so if I do not specifically to choose the PC side of the mobile phone client, I think with the mobile phone now ease of use, is that you just said the conversion rate may not be enough.

I have recently said that our mobile phone application is not enough, this application at least in the client's clients reflected. Although the embodiment is not good, but there is so fast growth, so from my point of view is also a point of growth, we need to do.

Tencent Science and technology: like the mobile phone where the customer this piece, mobile electric business in addition to all customers, but also when, Jing Dong are doing well. In the mobile phone terminals do a good job is usually very difficult, like every customer is its own brand, in the phone terminal, is not the same as when, Jingdong brand will have a different?

Aged: I want to open our mobile phone client endless, let him see dazzling photos, all kinds of display, but not today. So this is not the same as other platforms, because every customer's picture display is their own pictures, are their own brand, and there is such a convenient mobile phone tools, with the combination of all customers should be better. Other platforms are not evaluated.

Tencent technology: In every customer's channels inside, mobile promotion is probably in what position? What's the opinion of this piece?

Aged: the first five. I repeat the harsh words, I do not want to promote the mobile Internet is the brush machine. I do not want to brush the machine, bad, not a good way. My colleagues often answer that if I brush the machine, I will be miserable. How do you brush the machine? The industry is not good, this way is not good. But we also have to brush, so this is a very distressed thing.

Tencent Science and Technology: every guest has done very well, similar to such as Beautiful said, Mushroom Street is also very hot. How do you see the development of such a social electric dealer in China?

Aged: I think and Tencent, Sina, community-electronic commerce, today are ashamed to discuss, what good to discuss it, the difference is far. This is a very small scale, today I think, it may not be the real outbreak of time, is a time to explore. These community-based e-commerce sites are not enough to become a force, should be more focused on the development of their business.

Tencent Technology: Where the customer mobile phone client initially and third parties have cooperated, can you introduce the situation of the third party cooperation?

Aging: The initial rise of mobile phone van, thanks to the support of partners. Last year, when the mobile phone was online, the number of our in-house project team was less than embarrassed, most of the initial work was done by partners, and they even worked in our office until today. Because of the cooperation with the guests, the customer has a reputation, and completed two rounds of financing. Every time they raise money, there will be investors to call me, just one question: Is it true that the customer is a partner of the mobile phone? I also only answer three words: it is true.

I do not know the weight of my three words, I know, is my two shareholders, Lei (Weibo) and IDG have become the shareholders of the guests. I also know that this is the team, the guest of the project in a pragmatic and tenacious entrepreneurial spirit. This evaluation, IDG's past Mr Wang also said to me, I openly come out today, the purpose is to give the Zhang Zhijian and his team to cheer. Let's encourage them and expect them to get better grades.

Mobile customers, should be entrepreneurs to show their ability to an open platform, we welcome a variety of applications and mobile phone where the combination of customers, because the first day of the establishment of customers by the user's cash vote, so the mobile phone every customer is also a shortcut for everyone's products.

As far as I know from Wang Chunqi Senior vice president, at present, and mobile phone where the developer, there are more than 50, including Ivy to force, NTN ladder, Yoka and so on excellent entrepreneurial team, which has several families have been the corresponding profit sharing, to the force company has just completed a round of financing.

Our office now specializes in a piece, is to the mobile phone team to start a business, the mobile phone team is not our own team, is an independent company, is independent of some entrepreneurs, in our company to work.