Agents frequently disappear consumer anger and claim money

Agents frequently disappear consumer anger and claim money

One head of the "world's largest Chinese search engine", "the Most valuable China Mobile internet brand 10" and many other Halo enterprises, recently but frequently caught in the "Escape Door", "the door" of the morass. At this time for the appropriate search CEO Wangxi, not only to face the hundreds of customers in the country to refund the consumer, there are extensive agents of the barbaric growth of the gray way, and eager to expand the business model brings great risks. This is not a good news for those eager to get out of the wind and make a profit.

The savage growth of agents

The development of today, the agent model to become a search for lingering charm.

"It Times" reporter survey found that the new Internet companies in the rapid expansion of the process, still can not escape the extensive pattern of barbaric growth.

"Mobile Top" This product appeared in 2008, on the basis of searching search engines, the sale of relevant industry keywords, and the annual charge of advertising costs, in Wangxi view, this is a step ahead of others, "will do business on the phone." ”

But in the nationwide expansion of the process, the appropriate search took the simplest, but also the most extensive model-recruit a large number of agents, the key words in accordance with the package year buyout to the customer. Up to now, the appropriate search in the country has more than 100 agents. In the appropriate search headquarters, Channel One, channel two departments responsible for the approval and management of agents, and this is divided into central China, south China, southwest and other large areas, by the person directly responsible for docking with agents. In the revenue model, the agent occupies 80% of the profits, the appropriate search accounted for 20%.

In the appropriate search official on the internet, the reporter noted that the appropriate search agents to recruit the slogan is "Millions of years is not a dream", and the appropriate search will be for franchisees to provide a unified brand promotion and advertising, and by the Professional channel responsible and trainer of the agents of the sales force training. Even for agents to provide customer information and information: "The appropriate search company to the cumulative customer information, zoning to provide agents, agents can also provide customer information to the appropriate search company, the appropriate search company will help agents develop these customers." ”

In fact, to reduce the entry threshold of agents, making this market difficult to manage: "Agents are only responsible for the sale of products can be, all services are appropriate search to provide." At most to help customers build a WAP site, recruit a code-literate technician can, the headquarters has also provided a site template. A former agent who should be searched said to reporters.

"Very strict regulation" but frequent agents run

In the 1.5-hour interview, Wangxi has always stressed that the appropriate search agents are very strict supervision, and once found irregularities will be severely punished: "At present, the channel has been expanded to more than 40 people, agents in the local recruitment inspectors to achieve local supervision." And the assessment of agents, also from the previous six months, into the current week a check, agents dare to violate or run, should search on the deduction of their hundreds of thousands of margin. ”

But in reality, agent volume of the running situation is still frequent, "It Times" reporter survey to the latest situation is, currently in Hainan, Guangxi, Shanghai, Jiangsu, Beijing, Hangzhou and other national 6 provinces and cities, nearly 10 agents have been empty, the person in charge of the phone number for the number. At the same time, a number of consumers to the reporter, currently able to contact the agent in charge, not to say that the agent is no longer appropriate search business, that is, let them directly to find appropriate search headquarters. Wangxi to this, the agent link does exist problems: "In the process of expansion did meet a number of agents, in the selection of agents, the appropriate search is responsible." ”

Reporter in a data note that in Jiangsu Suqian in a conference marketing, the transaction amount is as high as 356,000-"to 75, the number of bosses 60, signed 10, to account 296,000, the next morning closing paragraph 60,000, currently to the account total 356,000." "According to this amount of money, hundreds of thousands of yuan margin of one or two meetings will be back to this, not deter agents."

Who pays for business change?

2012, the appropriate search no longer issued a "mobile Top" agent qualification, the existing agents, but also in the ranking product changes.

Wangxi to reporters that the reason for the stop, is "mobile top" value is seriously underestimated: "Customers do not optimize for the page, resulting in flow is not high, is holding a gold mine but not to dig." ”

Business products of the sudden stop big turn, but also to have bought mobile top 50,000 customer base, a problem: is to continue to wait for the next buyer, or hope that the key words appreciation?

In fact, after the agents run away, many consumers have reported to reporters that their mobile top of the Web site can not open normally. Shanghai Consumer Gu Yuehua (a pseudonym) to reporters, in the hearing of the appropriate search agents, Shanghai Ze Enterprise Information Technology Co., Ltd. promised to move top of the business, and provide the website capacity is unlimited, he spent 140,000 bought MTV, Music, recording, and other 4 keywords, and uploaded on the website to the customer recorded more than 2000 MP3, more than 1000 MP4, but now the page has not opened normally, this information can not be found. Another bought the "club", "access control" and other key words of business owner He Songlin said, Ze Enterprise for his WAP site, now is also not normal to open: "After the click of the display is 404 error page." ”

These business owners are puzzled by the search for follow-up services to provide: "In the end, as the agency promised, mobile top of the future can be moved to the auction ranking business?", "The service is exactly who to provide, why the agent ran my page will not open?"

Reporters in this connection should search, as of the press has not yet received a reply.

The commercialization model of "preterm birth"

Wangxi to reporters that the appropriate search in the interior of the entire line to the bidding ranking business, to achieve "content is advertising, advertising is content," the intelligent advertising platform. He vividly likened this breakthrough to "cock Silk's reverse attack": "I cried ten years ago to the business to do the phone up, this year finally someone to me, this decade I finally boil over." ”

In the mobile search ecosystem is not fully mature environment, it is advisable to search hastily launched advertising products, eager to test the commercial model of water. Although Wangxi said it is for the future commercialization of early layout, but rely on extensive agent expansion model, but also for the future buried hidden worries.

"General brand advertisers will not choose to search this niche platform, because now mobile search system has not been established, we are watching." "An Internet insider told reporters that at present Baidu, search and other companies focus on the mobile Internet access to the competition, large-scale business has not yet begun, so the advertising industry will continue to wait for the industry to truly mature.

"The appropriate search in a hurry to the flow of liquidity." "Internet commentator Bo that now the mobile search field is still in the exploratory phase, and will create a new search model, everyone is currently in stones," the traditional Internet search, advertising mode, has been difficult to transplant to mobile phones. The future will be voice search, app search, two-dimensional code search and other diversified ways, such as Baidu's giants have yet to explore a set of effective models. "In the mobile search field, Baidu, 360 of these giants have enough money to support upfront investment:" But like the search for small companies, the future space is limited. ”

Eric Consulting analyst Wang Ying pointed out that mobile search in the future, although the rigid demand, but the current market space is limited, commercial scale is also relatively small, the expansion of the appropriate search model too quick success: "It is advisable to search since 2008, began to test water commercialization, but has not been able to bring the market up And the future business model is not limited to the traditional bidding rankings. "Eager to expand, the pursuit of profit, but also highlighted the desirability of searching for listings:" The current core is to achieve a smooth listing of profits, but its flow and brand value is not high, only through a variety of ways to explore. ”

Consumers hold the cost of tens of thousands of or even hundreds of thousands of of the key words, can wait until the appropriate search tomorrow? In the rush of the commercial model, the search can be successful to achieve the cock silk reverse?

For consumers and Wangxi, is an unknown.

A search agent that has disappeared

January 2012 Nanning Information Technology Co., Ltd. Guilin Branch deserted

January 2013 Hainan Yi Tong Industrial Co., Ltd. telephone impassability, deserted

February 2013 Jiangsu Yu Chuan Information Technology Co., Ltd. deserted

February 2013 Jiangsu billion Enterprise Electronic Technology Co., Ltd. Office location has been changed to another company

March 2013 Shanghai Ze Enterprise Information Technology Co., Ltd. all moved away, telephone number

May 2013 Shanghai Top Information Technology Co., Ltd. empty, telephone number

May 2013 Shanghai Eiyō Information Technology Co., Ltd deserted

May 2013 Shanghai Ze Enterprise Information Technology Co., Ltd. Beijing branch deserted

May 2013 Shanghai Ze Enterprise Information Technology Co., Ltd. Hangzhou branch deserted

Nationwide frequent agents to flee, consumer complaints, is to torture appropriate search business model and management capabilities.