Today, there are a variety of apps available for smartphones, but most of these features are young people with the ability to accept new things, and most of them are not useful to seniors.
As a major mobile phone manufacturer of one of the goals, I am a perfect match for a variety of positioning of the people.
I am 31 years old, have a stable income, internet users, for mobile interconnection needs.
But I just need a cell phone.
I have a cell phone, blackberry 9700, used for 3 years, is still in service. For me, changing the phone or not changing the phone is not a problem. For the dazzling variety of mobile phone ads, I can very calmly pass by. I know what I need and I see what I want. And I have the ability to consume any mobile phone product from 1000-5000 dollars. But in fact, there is no one phone I have to buy the impulse, because the current service in the mobile phone can basically meet my demand for mobile phones.
I thought I knew what my mother needed.
My mother 61 years old, retired, mild internet users, mobile interconnection is basically no demand.
So she has a Nokia 1100. Can call, can send text messages, can standby 5 days.
Does she need to change her cell phone?
As a very early contact with smartphones, whether it's a closed Symbian or an early wince, I've used them. The early smartphones were designed specifically for people with special needs. It requires the user to have a considerable learning ability and operational experience, for the operation has a near-harsh requirements. People who have not been exposed to smartphones have a feeling of being unprepared. In those days, owning a smartphone was synonymous with a technical residence.
The definition of smartphones has changed significantly until the advent of the iphone.
Apple has changed the way people think about smartphones, putting ease of use and openness in the most important positions. The myth of smartphones is broken, and people who never know what smartphones are can also look down on traditional tech homes, holding the iphone to his friends and saying what the advantage of smartphones is.
Their uniform description is: "The iPhone is good, it can." "
Recently, there are some people in my mother's social circle who are showing off with the iphone, saying that the iphone is good, chess, and landlords.
My mother's social circle can also be defined as a group. The average age of this group is 50-65 years old, has a stable income, is not sensitive to the Internet, there is no demand for mobile interconnection.
What do they need for mobile phones?
Niang said: "You have to be able to make a few more calls back, and then the Internet to send a few photos of the little grandson to us to see enough." “
I said to her, my little grandson's photos are in my microblog, you follow my instructions.
After I left them for Shanghai, they never used the phone microblogging function. Because they don't want to disturb me, they always ask me to teach them how to open a microblogging album again.
In my mother's social circle, how many people are children in the field, and ignore the needs of parents?
Up to an astonishing 86.4%.
In her social circle, the most rewarding thing to show off is "my son/daughter sent me a photo!" In this time of no film, they were still cheering with paper pictures.
Did they really not need a smartphone? Or is our phone not smart enough for our parents to be able to get to know their children and see their most recent photos without any experience of using them?
In the global smartphone intelligence today, more and more people start to use the smartphone, even can say in the future, everyone will use the smartphone. But when this opportunity comes, everyone's attention is focused on the young, fashionable, high-end, but forget that there are such a group of people, they still can not enjoy the convenience of technology.
How many people around the world are forgotten by technology?
How many scientific and technological achievements are directed at the elderly in today's aging world? When we try to do the gorgeous interface and more and more functions, who really take into account the real needs of users?