Aging Reflection Van 5 years: Startups are all dead, not starving.

Old

The biggest reflection on the company's 5-year ups and downs is that a start-up enterprise needs to constantly pursue its own beginner in order to not lose its direction in the changing external environment.

In September, all the staff of the various departments finally moved the office location to Yong your mansion. Aged almost wrapped up a whole building east of the mansion, "before the operation, technology and many other parts were dispersed in Beijing, now the most important thing is that we can finally together." "he said.

5 years, from the South six ring to the West four ring, from the east third ring to the now close to the two ring of Yong-your mansion, the way of migration is not only a change in the geographical location of a company, from more than 10 people to sell shirts started, to have a team of thousands of people and billions of sales scale, where customers and aging more is in the business position of the UPS and

Old said, these 5 years, successful is, to him and every guest is fortunate to find a long-term to do the cause. In addition to persistence, there is a little bit of luck. Not successful in this career, he and every guest are still very naïve. With the expansion of the scale, too much can not be refined place, bringing a lot of greater losses.

At the just-concluded 5 annual meeting of the visitors, age did not entertain celebrities and celebrities like the one before, but through the most authentic database, found the first batch of users on the Internet, even the first to buy their shirts, inviting them to talk about the changes and the improvements they want to see. In fact, many of the founders of the past years have also felt that old people always say: We used to sell shirts.

After these commercial peaks and valleys, aging is beginning to look back on the past 5 years of entrepreneurship, hoping to "return to the original point, looking for beginner."

Beginner

Back at the beginning of every guest, we have to mention two times before the experience of entrepreneurship.

2000 before the Spring festival, aged still in the paper media, find old hope to sell books through the internet together. The wealth myth created by ebay and Amazon in two or three years has made the pattern of e-commerce seem like a wind. "I thought very simple at that time, are selling books, just change a channel", at that time, still feel that they are "a scholar", engaged in the cultural industry, or even in the media, because the Internet can still present a lot of content. "Although I also feel that the user is delivering faster, I think it's just a different kind of vision. "Old memories.

Until 2002, the first bubble of the entire Internet burst, let aging finally realize that they are doing a business. "It's more important to care about sales every day, to be concerned about gross margins, than to care about the content of a book. "It is said that in the most difficult time, the outstanding account of only 10,000 yuan, that moment, seems to be aging for the enterprise's initial experience of life and death."

Age does not deny that the cause of the beginning of his main acquisition is a kind of literati fun, to the second half, especially when the enterprise on the brink of very dangerous, how to let the Enterprise survive, became the theme of his work.

After the sale of excellence, aged http://www.aliyun.com/zixun/aggregation/30566.html "> two times I have a network project has failed." PPG's model was an investment opportunity. "Just want to prove himself. "Old describe his beginner very simple, at that time everyone calculated, certainly not than to sell the outstanding 75 million dollars to earn less than it seems that no one thought, where the guests will be big to today's situation."

In order to prove himself, aged with a small team, the two-piece shirt was thoroughly studied, with almost a few pins on it; in order to prove himself, the only two products for the Oxford Textile and small lapel to the Internet Circle Friends, a scholar is willing to make a decision to start selling, and accept the idea to get back to constantly change. At that time, the sale of shirts to give razors was impressive.

Today, aged still with the temperament of literati. The famous "Spring without fear" is still a scholar's emotion when he passed the University of Law and politics and the tombs reservoir. But over the past 5 years, he has undergone changes and changes. If this is an article, finished the painting on the end of the period, but the literati accustomed to the stage of writing is obviously not suitable for the business world, want to give every guest draw a full stop is not likely, only to continue to run down. And this time, for a company and a leader, is the real battle.

February 2008 is an important point in time when aging begins to focus on the Internet, at that time, there are some phone sales, did not expect the rapid development began to let old surprised, "I do 6 years of excellence, but also a standardized product, the 6th year when the company is 100 million, do the first year of the guests over billion, A non-standard brand actually brings me a lot of surprises. ”

What is more surprising is that everyone started a lightning-like growth.