Agricultural website unhealthy ecology hinders agricultural product e-commerce

The development of the Internet, directly to the agricultural http://www.aliyun.com/zixun/aggregation/8713.html "> Product Sales system has produced a huge impact." However, the agricultural survey conducted by Lian Xing Nong also found that the majority of agricultural producers and cooperative groups of agricultural products e-commerce understanding is still somewhat unsatisfactory. The most direct embodiment is that there is a computer at home, can publish their own agricultural products online information, occasionally received a number of customer calls, therefore, this is the realization of e-commerce. The development of agricultural products needs the promotion of e-commerce, what is the current agricultural network environment?

First of all, the development of the Internet environment has changed the production and marketing of agricultural products ecology. The most direct effect is that the concept of Internet marketing is deeply rooted, whether it is a native or organic vegetables, the information published on the internet is a wave after wave, which is a good thing. But we also want to see that there is a problem in the current agricultural information, small, scattered, chaotic. According to preliminary statistics, the current number of agricultural-related sites has exceeded 40,000, including the government presided over 4,000. But the study found that most of the zombie stations, in the information update on almost no, about 43.8% of the total, one months may not have several updates. There is also a part of the collector released, you can see the release time is the same day, all of a sudden update thousands of supply and demand information and so on. Can imagine, in such a website to publish the information on agricultural products what role? Can only worsen the development environment of agricultural products websites.

Secondly, the all-inclusive style of agricultural websites and the emphasis on advertising style make information very easy to sink. The cohabitation of farm products is an indisputable fact, the first point is that the overall design of the site is not much, whether the content or standardization needs to be improved. In other businesses can not continue to carry out the situation, the website eventually reduced to rely on advertising for a living, open some websites, full screen is flashing small ads, I really do not know such a promotion really have effect? As producers and distributors of agricultural products, the information that was painstakingly released soon sank without a trace. Directly or indirectly hit the agricultural products in the network to do marketing confidence, which in turn affected the site's viability and development, into a vicious cycle of competition.

Once again, agricultural products issued too much emphasis on products tend to ignore the brand and the overall image of the building. Through many successful cases, we can see that most of the successful sales of agricultural products not only focus on the product, but also focus on shaping and disseminating the overall production image. such as through the mass media means, such as microblogging, blog, News and other forms, the introduction of a good production environment, quality characteristics of the description and other interesting stories, such as a chick's growth story and so on. Indirect integration of relevant quality information, because the production of agricultural products need natural environment, human geography factors, is a biological process, is a gradual accumulation of the process. If you put aside these, simply emphasize your environment beautiful, with a few pictures, these are too blunt, to achieve good results, the quality of the image of agricultural products is also a harm, because of this, only so many characteristics of the agricultural product is still unknown.

If the website wants to publish the agricultural product information, then treats the customer as the real service object, the overall instruction not only helps to send a few product information. E-commerce of agricultural products is a systematic project, without some deep and steadfast service is not possible. Site needs to integrate and the fittest, agricultural producers also want more complete network channel services, not one or two phone calls, not one or two messages. Now the network has gradually moved to the mobile phone terminal, this is a new field, for agricultural products, more easily to the terminal, but also to many engaged in agricultural products e-commerce people put forward a new proposition, look forward to more discussion of the occurrence.