Ah Q War, MO wipe gun fire

Last night, I aired my guest's "Chief Review" program, the theme of the Q-war, Ali and Tencent confrontation. To gossip, this is an old man http://www.aliyun.com/zixun/aggregation/36966.html "> Go back to the topic;" to the lively said, this is the advent of two horses horse race a trough difficult to tolerate two horse topic; This is the topic of the world, and to the industry, this is the entrance has changed the mobile internet era must have a war of topics.

The first question given by the hostess is: "In June 2010, Mr Ma said in a report that" when children play games, what will the country do? " So we don't have a penny for the game. People vote, we applaud, but we don't, it's one of our principles. Ma Yun also once openly declared "starve to death do not play". What do you think prompted Alibaba to raid the game market this year?

On this issue, in fact, Ma Yun classmate is not the first time to renege, he also once said "absolutely do not do logistics." The Internet boss broke the promise of the sea, and can cite many examples, such as jobs have repeatedly reneged, "not interested in mobile phone business", "do not plan to produce a tablet computer" and so on. Domestic not a lot of the word, such as the old "every guest does not do ladies", Liu "Jing Dong 5 years do not sell books", Zhou "odd tiger does not do anti-virus software" ...

So, the old man went on the topic, as a gossip to talk about good, who should be serious, who is silly.

In business and business, making money, who will be against the money? Games, the Internet industry is always the most direct, the most simple and rough, the most clear profit model areas, not one.

Ma Yun thinks this thing can make money, do it, nothing more. Even if you can't make a lot of money right away, the IPO is a gorgeous story. The story of the game, and then silly investors with their toes can understand.

If you talk about it, it's fun. There is a joke on the internet, called "a mountain difficult to tolerate two tigers, unless a male and female." Now is a trough difficult to accommodate two horses, plus horse to the two horses to help the entertainment.

You can definitely interpret this as a vendetta. In the PC Internet age, Ali and Tencent occupy their own hills and live a very nourishing life. But in the mobile internet era, Tencent first to get a mobile internet ticket, Ma Yun was depressed. I used to send a pulse to Ma Yun, he had a mobile internet anxiety disorder. Originally also is a common anxiety disorder, behold micro-letter 5.0 on-line payment function, Ma Yun on the severe depression. Although the micro-letter now only 20 million or 30 million to pay users, but no accident, the micro-letter payment users may exceed the number of Alipay users, because the micro-letter This thing "conveniently" ah, heavy in convenient and quick.

Their own back to be copied, the enemy to kill themselves behind the butt, Ma Yun of course, the launch of their own dealings, to fight the micro-letter. Ma Yun is a ruthless role, dozen snakes to play seven inches, aiming at Tencent's most lucrative areas. So, Ali also launched his game platform, and play is divided into proportions.

That's what everyone likes.

In fact, in the mobile internet era, two horses will have a war. Because the user's behavior changed, so the play has changed. Unlike the PC Internet age, the hills are divided so clearly that they live their own little.

Take shopping For example, the user's entrance is quietly changing. Unlike in the past, browsers account for a large proportion, but not now, the portal may be a social network, perhaps a O2O scene. This is also the beauty of Mushroom Street came out of reason, this is Ali injected into Sina Weibo reason. The platform of the Giants, into the whole business era, especially when the entrance has changed, this battle is inevitable.

Of course, the current two sides, or wipe the gun stage, can not fire, 3Q war is a precedent.