Ai Qing: How to make email marketing not "chicken ribs"

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Nowadays, mail marketing has become a popular means of network popularization in many enterprises. But many enterprises use the mail promotion, and did not achieve the desired effect. But not willing to give up mail marketing this network promotion means, so, mail marketing became the veritable "chicken ribs". How exactly do you want to use email marketing? Now share the next 7 things you can't do with email marketing.

First, do not bombard the e-mail

Before the official mass mailing, we need to test the mailbox, the main test points: the time to send, the frequency of delivery, mail delivery rate, the rate of open mail, mail hits. For example, operators can test different time period (a week, two weeks, three weeks, etc.) to the user to send mail, test which time interval of users the highest rate of clicks, so in the actual operation on the use of such a transmission frequency, the effect is far better than thinking about hair.

Second, no points to send mail

Test which users are most interested in which promotions, and then adjust your email marketing strategy appropriately, through past email experience. If those who like to buy inexpensive goods consumers, you blindly give them the luxury of advertising is no doubt the effort. You can categorize the user groups that read messages: fanatical support and generally preferred. For audiences that almost read most of their mail, they can send the most profitable product ads to them, and those with a slightly lower profit can send products and services that are slightly less profitable. For those who are not interested in the audience or send a regular mail, to win a little customer over. In this way, we can maximize the conversion rate of email mass. Experts have also repeatedly prompted the enterprise: When sending test messages, you can put different grades of products and attach tracking links to track the user click.

Note: You can analyze the click effect of the message more carefully, because there is a tracking link. Then classify and summarize the information to improve the accuracy of the mailbox.

Iii. Email Content

There are 2 extremes of message content:

1. The simpler the content, the easier it is to let users understand the intent of the email.

2. The more complex the content the better, the long content can arouse the user's attention, let the user have the desire to read down

But this is not the case, because good "content" is not a matter of length, but a connotation contained in "content". Only the attractive content can let the user through the mail link reaches our website, only then may facilitate the order.

In theory, the finer the classification of user groups, the better the effect of mail marketing. But the more you divide, the more energy you pay, the more you have to design different landing pages and welcome emails for each user, which is really a headache. In fact, after a long period of analysis and experimentation, email marketing also has 80/20 laws, most of the recipients of different ads in fact, the response is similar, only a small number of comrades will be customized to the user's response sensitivity. So you don't have to focus on the unique design of your mailing page. ROI is actually more important, and monitoring user clicks will play an important role in the next step of strategy adjustment.

Four, without rigorous testing, easy to send mail

The best way to design a message is to be concise and straightforward. In addition, let QA staff carefully check the content of the message, if there is an image, make sure the image can be displayed when the message is opened, if there is a link, make sure that the hyperlink has been added in the format and to link to normal.

Five, no excellent email service provider cooperation, resulting in users can not receive mail

Due to the current global trend of anti-spam trends, many normal emails have been mistakenly killed. Ai Qing again: If your company does not have the support of strong software and hardware (the requirements of the mail server), and the industry's leading email service providers to ensure that most users receive your mail.

Vi. Waste of consumer time

You send the message to be as valuable as possible, so that users do not feel regret after viewing. So the title of the Mail, the first paragraph, the body of every place to undermining, so you will see the desired effect.

Seven, not accustomed to summarizing the mail marketing experience

The more messages you send, the more you will accumulate experience. So every email you send out is worth summing up and drawing lessons from it. Only in practice and constantly summed up the improvement, change, according to the actual situation to adjust the strategy of mail marketing, will be better.

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If reproduced please specify: Reprinted from: Star Fine Network Marketing