Ai Qing: Network promotion of "Tianlong Eight" eight Essential skills (weapons) (on)

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As a qualified network to promote talent must have the quality (weapons), do not grasp the grasp of the hurriedly, the following is the Ai Qing of the network to promote the "Tianlong Eight"-network promotion must have eight major skills (weapons).

Part I: Promoting the accumulation of resources

As a promotional worker to promote a product, it is necessary to find the corresponding place to promote their own things, this is very important. There is no platform for you to promote, how do you promote it? Ai Qing that: the accumulation of resources in the whole promotion work is like playing the foundation, your foundation to fight the solid house will not easily fall, the same accumulation of resources is the foundation. So how do you accumulate resources? Ai Qing suggest that you can build a network in your computer folder, which in turn in the categories, such as health sites, car sites, entertainment sites, webmaster classes, design categories, design materials, tourism, Web site navigation class and so on. This can be clearly found in your corresponding resources. Then use Excel to do a table, respectively, the classification of the site type record down, in the table to write the relevant information, including: Website name, website address, Alexa rankings, PR value, webmaster contact information, notes. In this table slowly tired you know the site, time is also a kind of wealth.

Part II: Understanding of Product positioning and the corresponding crowd and the ability to locate people

1. Understand the product positioning and the corresponding crowd

When you are in charge of promoting a product, what is the first step you think of? ai Qing can be very sure to tell you that the first step must be to understand your product. Let's take for example, you're a promoter under a video site, first of all, with the relevant department of colleagues to understand their website flagship what video, is high-definition or ordinary, that channel is the main push, video use to share the blog or on their own internal staff, update frequency, each period there are those popular video, Hot content and so on, in understanding the basic situation of their own web site will be analyzed by the crowd. For example, it is a comprehensive video site, but with the video of the full arts entertainment for the push, know this point we have identified the corresponding crowd. Like to see most of the entertainment programs are students, the younger, probably in the 18-25-year-old between the (approximate analysis of this part of the crowd). The target is clear, and the rest is to find the people.

2. Find the ability to locate people

Clear positioning of the crowd will be analyzed in this part of the crowd are like what the site, forum, SNS, Weibo and so on. Just the example above we already know that we are looking for the majority of the population mainly students, that is what the students like on the site, is Sina, Sohu, micro-blog, QQ Group? This will be after a series of investigations before we know, the following is the findings of Ai Qing:

1. High-Popularity star bar

2. Entertainment Forum

3. Weibo

4. Related Entertainment video website

5. Social networking sites such as Renren

6. Portal film and television topics (Sina Entertainment, Sohu Entertainment)

7. Competing websites (Youku, cool 6, potatoes)

8.QQ Group

Part III: Good at shaping the value of products

In the current era of the brand is very much, but most of the difference is really very small, clearly is the brand of different companies, but the manufacturer is the same production, we promote their own brand products how to stand out? We must give the customer a reason, our products and other products is different from a certain place, Use of our products can be better for you to solve what problems and so on

Part fourth: Develop detailed promotion plan

On the premise of identifying where the site or product's target user base is gathered on the web. Now all you have to think about is how to draw these users from those places. There are a number of common promotional practices. Here's what Ai Qing feels is more common and is the most used

1. Forum Promotion

2. Blog Promotion

3. Soft text Promotion

4.seo Promotion

5. Flow Swap

6. Mail Promotion

7. Pay Promotion

8. Question and answer promotion

9.QQ Promotion

10. Weibo promotion

。。。。。。

The method is very many, chooses the suitable promotion way, will it "carry forward" can. Since our target group is students, we naturally want to find some students like to promote things, since we are doing video site to the main entertainment, nature to find some hot material to attract groups

To know the funeral, and listen to decomposition:

Ai Qing: Network promotion of "Tianlong Eight" eight Essential skills (weapons) (next)

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