Ai Qing: Personal combat email marketing and promotion

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E-mail Marketing now has a lot of related articles on the Internet, but it is only superficial, not in-depth. At least that's how I feel, so today I'm going to talk about email marketing with my actual email marketing. First, let's look at the advantages of email marketing

Advantage one, low cost.

The cost of sending an e-mail can be about zero, because we have mainly found the user's mailbox, we can spend a little time to send our mail.

Advantage two, the message as long as accurate, customer conversion rate is very high, far more than other marketing methods to be much higher.

According to statistics, more than 85% of online retailers believe that the most effective e-mail marketing, followed by search engine marketing, and then to affiliate marketing. Other ways of marketing, let alone. Therefore, this low cost, the conversion of high e-mail marketing has become the most popular mode of marketing at the moment.

How to do email marketing

e-mail marketing is divided into licensed e-mail marketing and unlicensed email marketing, and unsolicited email marketing is a spam message that people often say.

I do not agree with the unsolicited e-mail marketing, which involves a lot of aspects, the most important is Word-of-mouth marketing. In the future, I will elaborate on some of the problems and skills of word of mouth marketing. I personally do not approve of unsolicited test email marketing. But in the actual promotion, especially some new websites, have to use unlicensed email marketing, a lot of time is also forced.

Non-license test email marketing

Mail marketing, plainly nothing but is like users to send mail, so that users through the mail for the site to bring traffic, and then bring orders.

Mail marketing process is very simple, nothing but is to collect the user's email address, write the content of the message, send mail, the effect of the analysis of the message.

There are four methods of email collection for unsolicited test email marketing:

The first method, through search engines, now have a lot of software can search a keyword, and then collect a lot of emails everywhere to TXT file, you can Baidu a lot of such software.

The second method, through a specific website collection, assumes that our site is selling clothes, you can first collect some large clothing related forums and web sites such as Business-to-consumer. Then collect emails through these websites. Of course, there are two ways to collect this method, 1. Manual collection, this way to collect email quality, high quality email conversion rate is high, but slow. 2. Software collection, when we browse a website, this software will be the page of all the emails collected. The principle of the software is very simple, the content returned by the requested URL, and then the regular expression to match the line.

The third Way, by collecting email addresses in spam, we get spam in a lot of times, which are often sent to a lot of people, and we can get email addresses from them. (But now more and more mail is sent alone, so want to pass this method, but also a little effort.) )

The fourth way is to buy directly, and now there are a lot of e-mail databases online. We can contact these merchants to buy. Of course, this method is the most direct, the accuracy rate is also the worst.

OK, we've got the email address through these methods. Next we're going to start writing. Perhaps a lot of friends will ask, this directly to write my promotional content on the line, there is nothing to say. If that's what you think, it's a big mistake, even if you have an email, and the emails are sent to the other person's email, but they don't open it, what's the use? Others see is the advertisement mail, the direct deletion is finished, therefore, this also has many skills.

Mail content includes: Message title, email content (attractive content), advertising information (into the advertising information to be promoted)

Message headers

According to the relevant authoritative data statistics, open reading Mail has the following several situations, know or trust the sender, this accounts for 75%, previously opened your email, feel that your email is valuable, this situation accounted for 50%, your mail title attracted readers, this situation accounted for 30%, discounted information in 20% , promotional information accounted for 15% (this percentage is still falling). From this statistic, it is not hard to see that the proportion of people who trust senders to open emails is the highest. So we should pay attention to the reader to trust you when writing the headers. I summed up, the following several titles open rate is the highest, I only want to make a start, I hope you can summarize more and better title. First, invite class headings. Second, holiday blessing category title, and other news bulletins, electronic magazines and so on. Special remind everyone to eliminate a few titles, the first promotion, now we look more tired, see this kind of email directly deleted. Second coupon.

Message content

Content I suggest that you use some HTML design, so that readers can have more intimacy, but also more authoritative (at least feel it). Can add some pictures inside, but not too much, 2-3 is enough, the best logo, the picture too much open will be very slow, if the picture can not show the situation that this email is greatly compromised. At the same time, HTML designed this email should not be more than 500 pixels, if it is too wide, some content readers will not see, the best way is to send different versions of the mail for different mailboxes, because the same HTML message in different mail server may behave differently, will produce dislocation.

Once the content is written, we will be able to send emails. If you are not allowed to try email marketing, it is recommended to use several accounts, 163 registered several, 126 registered several, Gmail registered several, Yahoo registered several, Foxmail registered several, 21CN registered several, QQ mailbox registration several, Sina and Sohu are registered several, In fact, the more the better.

Licensing Test Email Marketing

Licensing tests are a lot harder than licensing tests, and there are a lot more skills, because the licensing test is a user who allows you to send an email. As with unlicensed email marketing, the first step is to collect emails the same way. The method of collecting email is only collected by our own website. This generally requires our website has a registration function, users can fill in the user email and other information. So when registering, we must give the user a reason to register. For example, by registering our website, you can receive the latest product information, preferential information and promotional information.

When our site has a certain number of users, we can send email, about how to attract readers to read your email can refer to the above method. Need to pay attention to the time, may often, we send email to the user's junk mailbox, so many times, the title we can change, such as a friend think I wrote the article can also, he read my article, title we can write directly: "Ai Qing: Hands-on real-time email marketing and promotion", So, even in his junk mailbox, he would read my mail as he saw it. Moreover, we should pay attention to the format when writing the content, we should write this in the header section. "This is not spam, you received this email because you registered our website in xxxx xx month XX day--Star Fine Network Marketing Blog (or read our mail), If you do not want to continue to receive this email, you can click here to unsubscribe. The word "Click here to unsubscribe" is a link to the unsubscribe message. Give the user a choice, otherwise this email and spam will be no different.

If you think this message can only from the Word-of-mouth, can only pull the user, still can't develop new users, we can modify this, the title is the same as "Ai Qing: Hands-on real-combat e-mail marketing and promotion," the message was written "This is a network marketing mail, You receive this email because you registered our website in xxxx xx month xx days-------------------------------------------------------if you do not want to continue to receive this email, you can login to our website unsubscribe. "At the same time, write at the bottom of the message" If you think this email is useful, please forward to the friend you need, we are very grateful. However, you can only forward it to your friends to avoid being treated as junk mail. "So we can put email marketing, Word-of-mouth marketing, viral marketing cleverly assembled together."

Finally, the star fine Network marketing warm remind everybody. When you send a message to the user, first send a letter to themselves, read it carefully and then sent to the user. So as to avoid some careless mistakes. Of course, only through these methods is still far from enough, in the mail mailbox there are a lot of things we need to go deep and understanding. For example, follow-up email marketing, e-mail registration conversion rate evaluation, unsubscribe rate evaluation, unsubscribe reason analysis, mail delivery rate, mail open reading rate, mail reading average time, mail link clicks and so on and so on things need in-depth and understanding. Later I will continue to write about the mail marketing posts, but also hope that we can learn together.

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