Ai Qing: The key target group and mining method of website profit (i)

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Do anything before the basic need to have a relatively simple plan, as a webmaster of us, the site wants to profit, the early planning is very important. Some webmaster in a long time, the site has not been profitable, has complained that the industry can not want to profit too difficult, and then directly gave up, and moved to other industries. In fact, live to think, the problem may often be in the webmaster for the site planning, because it is only with a momentary enthusiasm, according to the idea of the station, so there is no certain planning, do not say profit, when your temporary enthusiasm is not, estimated that the site will be deserted.

To the site into the "right track", the site's planning to be detailed, not to write a detailed plan out, but not only to spend the mind in the building above, but also to build the station before, find the target users of our website. This blog post will start with a few details about the target group.

The first step: the search for the target group

No matter what type of website, blog or forum, Enterprise station, industry station, God Horse is a cloud. What type of Web site must have a theme around the topic of the construction of related content is a long way to go. For the future of the site, before the site construction needs for the site positioning, to find the future profit to rely on the target group. In this respect, stationmaster can combine own reality, carry on the comprehensive consideration, cannot because the brain is hot, but regardless oneself whether own this aspect resources to rush to start the website construction plan, otherwise waste own energy not to say, more also wasted own money.

How to find the target group of your website? This can be considered, if you are more proficient in computer technology, then you do the site, should be the choice of computer-related sites, forums, blogs. Can combine their own interests and expertise, and play their own accumulation of resources, so, can be said to be more than one. As for the site from where the target group, this can be divided into 2 categories of major groups: 1 technology rookie, mainly to learn technology, more bluntly said that the computer problems, the Internet to help; 2 technical elite, mainly the communication technology above the problem. Computer technology users generally prefer to bubble forum, so our user groups can be excavated from the forum.

The second step: the construction of website with target group

After initially identifying the target group of the website, we have to focus on the target group to carry out the construction of the site, from the content to the promotion, as well as profit, are required to fully consider the characteristics of the number of users, so that the site to meet their "appetite", so that attract and retain user groups is relatively simple; Promotion: As a member of our target group, want users to think, and find the target group like to gather platform, so that the promotion of more efficient return; profit way: The way of profit, from the sale of goods to advertising, in fact, a variety of ways to profit, mainly to see how the Webmaster to reasonable application, How to use the reasonable, mainly to see the website of the user which way is relatively easy to accept.

As a webmaster, we also have another identity-netizens, so we have to regard ourselves as the core users of the site, so that we can fully respect the user's feelings, we must not "greed". There are a lot of webmaster, after doing the site a few months after some traffic, just try to make money, but their way of making money is not very good, they used the window advertising method, so that the user experience degree will be reduced, the end result will only lead to the loss of users, not only can not make the site continued to profit, More likely to lead to the site in the development process of "premature".

Step three: Profit attention point

1. Profitability planning: The pace is step-by-step, if the pace of the big, it will pull to the egg. So we have to have a plan, a good plan is the key to success, when the planning is clear, after the construction of the station, promotion, will be more smooth.

2. The way to profit to timely: "The Days of accidents", then, of course, profit planning, in the actual combat, there will be some "flaws", at this time, we will be in accordance with the actual situation, find inadequate place to improve, with a more realistic profit model to achieve success.

3. Profit model innovation: The network has been constantly developing, so the profit model will continue to change, we can not stick to the actual situation and user feedback, "fix" the development of the website, in order to protect the profit of the website.

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