Ai Qing: User--The root of the website survival

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A website (except for the enterprise station) survival is the root of the user, if there is no user support, this site is tantamount to "dead station." So the basic requirements of the site is to retain users, only to retain the user will be possible for us to generate follow-up "services." Let us then analyze:

Why users are the root of the site's survival?

In essence, a site to retain users, first of all this site to impress him, so that when users need some information, will think of our site, will be on our website, we have the opportunity to make money from users, and the site only the existence of users to operate. If there is no user, the design of our website again beautiful, the product price is no longer to be neglected, because the website has been "dead".

How to retain users?

User groups have common characteristics, as long as we have mastered their characteristics, we have won the user's "heart." In simple terms, it boils down to the following features: 1 authenticity; 2. Stability 3. Ease of Use

Authenticity: The authenticity of website content

Only the real content can attract users, although you exaggerate the content of the site (such as: The origin of the site holder AH), I think there is no problem, because the Internet society is true and false, many look very "true" things, to the end are false. But we for our website, authenticity is still necessary, and is a long-term adherence. Only the persistence of the real, to retain users.

Site content, to be related to the site theme. Only when the relevance of the content is large, users will be the first time to think of our site.

Stability: Durable, stable and safe operation

Star Fine Bar think: For the site, whether the user experience or search engine optimization, stable and safe fast operation is always particularly important. When the user wants to visit our website, our website cannot visit, that is a kind of loss to our website, that if the user cannot visit the website many times, it is conceivable that he may not come again later. What if it's a search engine? The result is the same, so the stability of the site is also very important.

Web site security and stability of the operation of many factors, can be divided into programs, host, domain name and the use of the four major aspects, including most of the instability of the main cause of the site is the program and the server does not give force (in the future will explain some of the Web server selection).

Ease of use: constantly improving the user experience

The user is the website "God", only "God" satisfied, our website has "live". Often a lot of business stations, user experience is really people can not compliment, many are lack of management, leading to a series of problems, such as: the interface of the Web site, the loading speed of the Web, the site was hung black chain, the site a lot of dead chain, etc., such a site, so that the "God" satisfaction?

The user is the fundamental, so the website should do: authenticity, stability, ease of use. Ai Qing that: User experience is the standard of success or failure of the site. So our site in operation, we should fully consider the user experience. The user experience is not immutable, nor can it be once and for all, but a long-term dynamic change process.

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