Ai Yi: Goodbye Chen, the editor-in-chief is not dead

Wen/Ai Yi

Sina chief editor Chen left, 17, a history of China's Internet.

The feelings of friends and the comments of unrelated people, including the "end of the portal era" and "the editor is Dead" cliché. As if Chen left a declining era of the lonely figure; it seems that the media form of an orderly organization and production content has become particularly anachronistic; like "editor-in-chief" or "editor-in-chief"--one of the most blasphemous positions in the era--is being spurned by new and new media, and dusty into the dust of history. As if the "revolution" of the media was Chen by the retreat of the press and the voices of a group of downwards Yiqiu's micro-letter subscribers.

Always feel that the people who Huang, see what Is dead heaven.

But people seem to have overlooked a point, just left the Sina Chief editor Chen, from 17 ago just stepped into the internet media to now, he has been the most advanced tools, the most Avantgarde editor-in-chief.

In the legendary "era of the portal", Chen created the Chinese Internet news website 24 hours all-weather coverage, as well as the most comprehensive and most accurate response to the current major events of the thematic model, this model by the domestic various news portals continue to date. Some people said that Chen was the first person to introduce the portal model into China, and I said that Chen was the person who created the "Chinese news portal". The portal is now indeed a bit bloated and redundant, but anyway, Chen and his generation have provided the most pristine "information security" for us to read on the Internet, and the Chinese internet world is no longer the information desert.

In the future of the "blog era", Sina Blog became the most rapid outbreak of the blog platform, attracted all the celebrities and grassroots in the above "open bo." A very interesting landscape is: Many people who have not used computers before by Sina Blog operators donated computers, access to the Internet, hands-on teaching them how to write on the internet, and some never write celebrities, on Sina Weibo has developed a "often write" habit. These people entered Sina blog, brought Sina network in 2006-2010 years the most important resources and flow, but also laid the first batch of micro Bo has explosive seed users-this is a typical Chen model, carpet bombing, strong coverage under the line. Sina Blog at that time, also did give birth to a group of various fields of "grassroots" writers--it is commendable that Sina Weibo used a lot of resources to push them, so that some people have a chance (such as 2008 ago me).

In the "Weibo era", Chen's "editor-in-chief" role is reflected in his daily micro-blogging, using his own as a "big V" influence and potential within the Sina system, weaving links to other "Big V" and "grassroots V" networks, allowing some interesting and controversial microblogging issues to be manufactured more quickly and according to "Big V "-Fans-the logic of the public flow, but also carefully control these" hot "topics in the flow of information at any time may encounter social ethics, public opinion supervision and the risk of crowd confrontation. For at least 2010-2012 years, "Weibo has changed the Chinese society" is a de facto phenomenon. With the poor development and design of Sina Weibo products, these phenomena are driven and implemented almost by "content operation". The intermediary liaison, coordination and facilitator behind it are still Chen.

From the media age? ...... It seems that there is no Chen and Sina. However, before this, Sina reorganization of the core interests, there has been no Chen, the crime of war.

I said this to illustrate a point. For most of the past 17 years, Chen has been an avant-garde new media editor-in-chief with the latest tools. At least in China, he has not lost any of the waves of media patterns that have come to pass, and has dominated their development and transportation for most of the time. Chen's role as "editor-in-chief" and "Editor-in-Chief" is not (or is not entirely) the legendary "high above", "No one knows what he's thinking," The role of the media behind the scenes of "subtraction and no Addition" and "reaching a choice on a cocktail party"--even later, Chen's role In the personal way (@ Old Shen) to operate, organize and promote the same "personalized" information flow, while at the same time, in a personal way to control the dissemination of information behind the inevitable social ethics, ethnic opposition and public opinion supervision and other risks.

Isn't this the best thing a new media editor should do? Although Chen left Sina, but such "editor-in-chief", How can die?

In addition to acting as a "editor-in-chief" of Information-flow integrator, catalyst and tailor, many people overlook the Chen as an "editor" On the other hand: the inclusion and handling of information on different attributes, positions and values. If you look at @ Old Shen This set of "Big V", information communicators and monitors, and several characters of the ID of the 5 years, you will find his ability to swim the "big V" between different positions and values is quite strong: he is a good friend of Li, five, Chun, Yang Jinlin and Qiuluwei. And with people like Hu, Qingdong and Nan. Sometimes he can use his "big V" status to inspire these people in the micro-blogging platform of conflict and confrontation, or will this conflict rise to a new level and bring more traffic to Weibo, and when things go beyond what might be expected to cause Weibo trouble, he will use some sort of countertop or countertop, to cool their conflicts. While some public-social events have been widely watched with the help of microblogging platforms, most of the "Old Shen" has played a driving role, and when some irresistible external pressure comes, he ruthlessly eradicated any information about the events on Weibo for the first time.

Isn't that what the editor of the new media has to do? Looking at the BuzzFeed of the "New Media Man", its inclusion, recommendation, sequencing, combination and balance of information about different types, value judgments and tastes, is not the biggest mystery of the media's operations? In contrast, the old media, such as The New York Times, The Economist and the Wall Street Journal, have overly strong stereotypes of partisanship and values that are hard to eradicate. And how could a "editor-in-chief" Like Chen Die?

Looking at BuzzFeed, the new media platform has its own editor in April 2013, and almost at the same time, Twitter has dug a 15-year old media experience, Simon Rogers, from the Guardian as a data editor to make its own information processing, Analysis and integration capabilities can be used by smarter technologies and tools; Look at LinkedIn's editor-in-chief, Daniel Roth, who served as a senior journalist at Wired and then in chief of Fortune, and has been using data analysis for the last 3 years to decide what should be pushed on LinkedIn. And suggest what each LinkedIn guest writer should write about ... Why are these new and new media that need to be edited?

The editor-in-chief is not dead, the chief editor is the person who determines the tendency of content production with data, and uses the data to judge the audiences ' general interest; The editor-in-chief is the operator of content integration, push and free flow, the editor is the inspiration and catalyst of the audience's interest, and the editor-in-chief is the master of the art of balancing the quality of the

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