Aipai Lighting to create a new era of lighting brand marketing

In the Chinese traditional concept, "lamp" is only a tool to provide light source, but also is only necessary to illuminate the necessary items. Along with the improvement of people's living standard and the promotion of aesthetic taste, lamps also rise from the simple lighting function to the ranks of the room decorations. People's demand for lighting is also more and more high, recently, by Aipai lighting to traditional lamps and lanterns into different forms of art ornaments, add a bit of luxury to the home, small details are also revealed Aipai lighting classic and gorgeous. 　　In bringing fresh and elegant visual pleasure to people, accompanied by Aipai lighting in the nationwide shop spread, China lighting also entered the era of brand management. It is understood that Aipai lighting (http://www.aspds.com) is a professional engaged in intelligent lighting research and development, design, production and sales of science and technology-oriented lighting enterprises. Aipai Lighting is a company's registered brand, mainly engaged in "fashion, personality, energy saving, environmental protection," the main lighting products.　　Aipai Lighting has 12 series of thousands products, set fashion, decorative and practical in one, leading the trend of lighting consumption. From the development trend of China's lighting, China's lighting industry experienced a single to diversified development process. Before the 80 's, our country's lamps and lanterns have very few specifications, especially for civil lamps, almost all of which are "one lamp holder plus one light bulb", and each family is basically a room and a lamp. In recent years, accompanied by the real estate industry, decoration also timely development.　　People in order to pursue the decorative style of individuality, in the selection of lighting also according to different occasions, different bedroom style, different preferences, with different bedroom colors and personalized lighting, lighting has a relatively rapid development. With the rapid development of the lighting market, more and more people see the operation of lighting huge profits, began to devote to the operation and sales of lighting. For a while, street hardware stores springing up. Lighting and pipelines have become the focus of chasing profits for these street-side shops. However, with the expansion of the market, some small hardware stores can not meet the needs of the market. The market began some fake lighting products. People for the choice of lighting more and more attention to brand and quality, lighting industry, a new round of competition began to open.　　Some active companies are also beginning to try to use the new personalized lighting to meet people's appreciation level. Aipai Lighting is such a brand of home lighting brand management. According to Aipai lighting market leader, Aipai lighting will give full play to the "Aipai lighting" brand advantage, relying on large-scale, standardized management, improve product performance and brand competitiveness, at the same time, through the national unity of relying on Aipai lighting quality service, improve brand value-added. Fully Aipai lighting in product development and product manufacturing and channel advantages, complete the home lighting "product grafting" and "channel grafting", the integration of corresponding resources, and quickly opened with other home lighting brand distance, enhance Aipai lighting brand advantages, and strive toGain absolute advantage in the new round of competition. Industry analysts believe that with the gradual expansion of domestic lighting brand consumption, similar to the Aipai lighting such a lighting enterprise, the brand, quality and channel advantages through full integration, play out the greatest advantage in the field of home lighting to provide consumers with comprehensive application solutions, This is not only for the entire lighting industry chain is a contribution. At the same time, with the home lighting and lighting market further prosperity and the maturity of enterprises with brand size, in the competition between enterprises, consumers will also gain greater benefits.　　Also conducive to the benign development of China's lighting brands.　　Zhongshan Aipai Lighting through the national CCC compulsory certification, and won the "China Lighting industry quality and Brand 100 Enterprises" 2011 was CCTV "pioneering pioneer" as "the most growth potential entrepreneurial brand, become cctv.com 2011-2012 strategic partner." Aipai Lighting: http://www.aspds.com