"Air fruit" bookings for millions of dollars, "ink Weather" founder

Mobile End Weather Query application of "ink Weather" released last week to monitor the PM2.5, carbon dioxide content, temperature, humidity of the hardware "air fruit." Seven days later, the number of "air fruit" bookings exceeded 1 million. In this regard, 36 krypton in the first time to the ink weather founder Tech an interview.

In fact, many people see this data first reaction is "this data must be false!" There are so many people willing to spend 999 yuan to buy an instrument that can only monitor the air! When I mentioned the question, tech showed a helpless expression ... After 3 seconds, he said, "Our users have 270 million, daily active users have 45 million, our own application in the promotion of a total of micro-blogging, why should we create such a data?" ”

Capture the core user accurately

Frankly speaking, I was not optimistic at the beginning of the "air fruit", the high price of 999 yuan I feel willing to spend so much money to buy a device can only see how bad the air must be crazy. However, the first day of the open appointment of "air fruit" was booked by 150,000 people. Some people say that this appointment does not cost money, many are in order to make an appointment after the Micro Bo forwarding can be extracted "air fruit" to make an appointment. However, the data provided by ink indicate that the number of participants in this activity is 86,000. Even if the 86,000 people were completely shaved off, 914,000 people still had their phone number validated within seven days and made an appointment. It makes me wonder who's making an appointment for "air fruit"?

After serious thinking, it dawned on me that I did not belong to the target of "air fruit", but this did not prevent others from having the desire to make an appointment for the air.

The reason for the success of millet products is that it captures the core user base. From the two or three-line city, income is often below 5000, for such people, a cost-effective and cheap mobile phone has irresistible charm. and "Air fruit" also has its target crowd, those who have a stable job, generous income, very concerned about their living environment, home often has more than 8000 yuan of air purifiers, and do not care more than spend 1000 to buy a smart cute air monitor of the people.

Such people are often the most concerned about air quality, but also "ink weather" the core users of the application. The data can also be a good illustration of this problem, Tech said, "Air fruit" 90% of the reservation from the application of the diversion. It can be said that the first generation of "air fruit" is aimed at this group of people who do not lack the money, the quality of life requirements.

In the words of tech, he knew a tyrants friend, every trip to the field to take a portable air quality detector, and a two, afraid of a forbid. How could they be unwilling to buy "air fruit", which is more intelligent, more visible and can monitor more data than the 999-dollar "air fruit"? Tech also frankly, although the target user is long established, I did not think that the appointment of users can reach 1 million, the thought will have more than 10 200,000 people.

We're really not expensive.

In the face of the Internet, many of the "air fruit" 999 yuan high prices questioned, "ink weather" vice president, "Air Fruit" project director Jiang Yang not without indignation in the knowledge of the list of "air fruit" of the bill of materials, the effect is, "you ask yourself to ask the manufacturer, even if it is every accessory to 100,000, If we can do the same price, then welcome to contact us.

I started to disagree with this list because I didn't have a way to connect with the vendors, but I felt that we might be spoiled by the "cock economy". Millet and the success of 360, it seems that "get the cock silk" became the only recognized success of Internet products. China's vast bottom-line users have brought tremendous energy to the Internet's hardware, but we seem to have forgotten that those who do not have the money are online. Not everyone wants a cell phone below 2000 yuan, and many people in China are using the iphone. And the "air fruit" wants to catch, is not only with 5000 yuan of the iphone, and home with thousands of million of air purifier users.

"Besides," Tech said, "Dylos, which uses the same principle to monitor air quality, will sell three thousand or four thousand in China." And the ' air fruit ' does not say one aluminum metal casing, only the monitoring sensor is more than dylos, especially the expensive carbon dioxide sensor. By contrast, we are really not expensive. ”

Small business in the living room

Speaking of "air fruit" naturally can not talk about his role in the family, after all, "air fruit" the main application of the environment or the family. Tech said the ink weather has now reached a strategic partnership with "the United States". Air fruit "after the official sale," the United States will launch the network with the air-conditioning, humidifier and so on, to achieve the automatic temperature and humidity adjustment, and to do the timely closure and open equipment to ensure that the human body comfortable while saving electricity.

From this point of view, the "Air fruit" has properties similar to that of nest, but Nest's entry point is the thermostat and smoke detectors in Europe and the United States already mature market, leather is the life of old solutions, and "air fruit" and "beautiful" family of intelligent solutions for Chinese users is new, Obviously it will take a while for user education.

Speaking of ink and traditional business cooperation, Tech said the smooth. Ink focus on the air quality monitoring this piece, not to do the solution, rob their jobs, but also to help them online, and to cooperate with it, why not?

Air quality Map

The outdoor version of "Air Fruit" is considered by many to be the real ambition of the weather, and even some people shout, "Ink This is to replace the rhythm of the meteorological Bureau." "Tech said that the current ink weather and the National Weather Service is a cooperative relationship, ink will be" air fruit "outdoor version of the data collected for free to the National Meteorological Bureau, to help them more accurately forecast the weather. Of course, if the policy is released in the future, ink may also make more moves in this respect.

Even if you don't use your own data to broadcast the weather, the ink can do a lot of things once you've deployed enough outdoor and indoor versions of "Air fruit." For example, when the outdoor version of the "Air fruit" enough to monitor the role of pollution, which community or factory pollution at a glance. And once the air monitors are measured, they can form an air quality map. In this regard, tech that people in the future when buying a house may consider not only the transportation convenience or the school district room, but also based on the air quality map to consider the situation of air pollution.

Of course, there are also questions about who would like to have an "air fruit" outdoor version of their own balcony or window. Tech explained that "ink weather" many of the users are "air geek", their obsession with air data and sense of responsibility is not more than the technology geek's obsession with new hardware, they are "air fruit" outdoor version of the target users.

In addition, public air quality testing is also "air fruit" hope to be able to cut a market. "For example," said Tech, "if you're outside, you want to find a café to do, so in the public review, and found that Starbucks showed its indoor PM2.5 and carbon dioxide content is very low, you would like to go to which café?" "But the ink weather does not currently have a relationship with the public, but this is clearly one of the strategies that ink is considering."