Air network: iOS gaming lifecycle 1 months facing capacity problems

Since March this year, the air network began to layout iOS game development. So far, 5 games have been published by the Apple App Store recommended.　　Among them, the "Ninja Fat Chicken HD" game ranked 19th in the world, is the best ranking air network. Mobile gaming has become an important driving force for air network revenue growth.　　In September this year, the air network made business adjustments, abolished information personnel, and developed four lines of business with mobile gaming, wireless value-added, kong.net and internet gaming as the core.　　The second quarter of the air network reported that the total mobile phone game revenue of 13 million U.S. dollars, the year-on-year growth of 91%, the chain growth of 37%, accounting for the overall revenue of 36.8%. The development of the Air network iOS game, for the first time for foreign users, belongs to the new field. Airbus CEO assistant, iOS development team to the head of the Voice, the Air network iOS game development is still in the horse race stage, revenue relative to the air network mobile phone game as a whole, or ' drizzle '. "Air Network CEO Assistant, iOS development team to the head of the Voice of the Air network iphone development competitiveness: resource integration" in the development of iOS, large companies, small studios have advantages. The advantage of large companies is resource integration.　　The aerial network has rich mobile game development resources, may realize the technology sharing, if will own network game transplant to the iphone, does not have the copyright to be OK. The advantage of individual and studio is that the reaction speed is fast and there is no limitation. "Unlike big companies, they think too much. "In the early days of the App Store, the small studios were quick to rise because of the speed of reaction, but later, the mature companies had more advantages," he said. "Apple has a famous case: Sun's staff Ethan Nicholas, in his spare time to develop a tank shooting game ishoot, profit 1 million dollars."　　Later from Sun, dedicated to the development of iphone games, and launched this year iShoot2, but basically submerged in the app Store, did not bring significant benefits. "Compared to Ishoot1,ishoot2, the App Store market is changing and the quality of the same products is increasing." Can earn 1 million dollars in the beginning, now more exciting second generation, but only earn tens of thousands of dollars.　　"A loud analysis. With the more and more homogeneous products in the App Store, the user is prone to form visual fatigue.　　Want to achieve good results, need to do more work, such as hiring professional art and design, which often lead to individual developers of the income output is not proportional. The biggest problem in the domestic market: the payment channel is not smooth. At present, the development of the iphone is mainly for foreign users. "The biggest problem in the domestic market is that the payment channels are not unblocked. Must have a dual-currency credit card to pay, resulting in many users can not buy, only the choice of piracy, cracking and other roads. "A loud view of the further prosperity of the Chinese market, and when the Apple App Store supports UnionPay, Alipay pays closeRelated, and that depends on Apple's policy.　　In the App Store, the number of users in the 20th place in the US district game is much higher than the first users of the free list in China, and the first user in the US district is more than a hundredfold in China's first users. It is understood that in the Apple App Store, by Rovio Company Development, Chillingo company issued Angry Bird has occupied the first place in the App Store for several months, the record has not been broken.　　The best record in the country is game box (game box), Triniti, which has occupied the first place for 18 days. The average game life cycle is only one months: facing capacity problems "the life cycle of online games is about six months to two years, while the average game life cycle in the App Store is only one months."　　"That's a loud call.　　At first, Apple would recommend one months for the App Store, and now there are 300,000 apps in the App Store, the time recommended by Apple is down to a week, and if it doesn't get to the charts this week, it will soon drown in many products. This requires that the company's capacity must keep up, on the one hand there is a steady stream of new products, on the other hand to ensure the quality of products.　　Only quality products can greatly extend the sales cycle, in the top 100 list can also see a year ago works. Game promotion strategy: do a good product success = efforts + strength + luck game promotion is a successful operation of the important components of the product.　　Foreign excellent game products, behind a lot of promotional companies operating, such as Angry Bird by Chillingo company.　　The key to the success of the product, in addition to the quality of the product itself, but also the appropriate promotional mode, the use of promotional means to increase product exposure is necessary. A loud introduction to three promotional methods: Apple recommended (passive), free policy and release of the Lite version. "The product is released only once exposure opportunity, must be prepared in advance." "" must always observe the change of top 100, design a product in line with the market; before the product is online, the application of the icon, name, screenshots, instructions need to be made; the product can be launched before the launch, making video is very important, the establishment of a dedicated website is also important; Use all the means to let users know it's online messages, such as forums, Twitter, Facebook, and so on, and effectively use promotional code to increase exposure; "When necessary, developers should also know how to give up." If the product is not successful, developers should be able to give up the product, sum up the lessons of previous failures, and create a new product. "The best model to promote is that the product will speak for itself," he said at the end. (Digging the shell net)