Air network Q4 revenue 34.3 million dollars cross-media gaming business becomes an important growth point

March 16, 2010, the Air network released in the fourth quarter without audit results, the air network fourth quarter total revenue of 34.3 million U.S. dollars, compared with the same period last year, 26.7 million U.S. dollar growth of 28%, net profit of 2.02 million U.S. dollars, compared with the same period last year 520,000 U.S. dollar growth 286%. Quarter revenue fell slightly, net profit year-on-year growth according to the air network earnings data, the fourth quarter of the air network's total revenue of 34.3 million U.S. dollars, the year-on-year growth of 40%, the chain down 2%, revenue performance in line with the company's previous expectations, net profit of 2.02 million U.S. dollars, compared with the same period last year, 520,000 From the breakdown of business, the fourth quarter of the air network mobile value-added services revenue for 25.27 million U.S. dollars, an increase of 9% year-on-year, a small decline in the chain.　　In the total revenue of mobile value-added services, 2.5G and 2G services accounted for 19% and 81% respectively. Eric Consulting that telecom operators to implement mobile value-added services governance is the fourth quarter, the main reason for the small decline in revenue performance. In view of the development of the domestic mobile Internet market environment, the telecom operators adjust the billing policy of the business partners, which results in the temporary discontinuation of the specific billing platform such as WAP and G mobile gaming platform, which negatively affects the revenue growth of the air network. Efficient business operation capability is the key to the air network to overcome the unfavorable situation of market environment and achieve the achievement goal.　　With the development of the mobile value-added services market gradually and smoothly, with the effective implementation of Cross-media platform development Strategy, air network will strengthen the leading position in the mobile internet market, achieve good revenue growth in the first quarter of 2010, and further improve the profitability. Mobile gaming performance declines, mobile Internet service revenues continue to grow according to the air network earnings, the fourth quarter mobile gaming service revenue of 7.35 million U.S. dollars, the year-on-year growth of 172%, the chain down 10%. Among them, the service revenue from stand-alone games reached 6.52 million U.S. dollars, an increase of 218%, the chain fell 8%, mobile phone network game revenue of 830,000 U.S. dollars, compared with the same period last year 27%, but the previous quarter fell 26%.　　Iris analysis that the telecommunications operators suspend WAP billing, mobile phone terminals, network alliances and mobile Internet portals and other important mobile value-added products to promote the channel impact, the network mobile phone game marketing channels affected by the impact, which prompted the overall mobile gaming business revenue reduction. Compared with the mobile phone game, the current quarter of the mobile phone network game revenue drop larger. In addition to the impact of telecom operators policy, "God online" market performance failed to make up for "day robbery online" revenue drop formation of the performance gap, resulting in the air network mobile gaming revenue decline. Iris analysis that 2010 first quarter of the air network will reverse the decline in mobile gaming performance, the future Air network mobile gaming business will continue to maintain high growth and high profitability. In the long run, the network will establish a mobile gaming and online gaming business integration by strengthening game development and operational capabilities, deep integration of gaming business, and layout of the Cross-media gaming market.Development of the big pattern. Meanwhile, the fourth quarter of the Air Network mobile Internet service revenue of 1.72 million U.S. dollars, an increase of 117%, the chain growth of 14%. Among them, mobile Internet service revenue 40% from mobile advertising, 60% from the Air network portal and the last quarter of the acquisition of literary sites to wave literature revenue.　　Eric believes that mobile internet services continue to grow in revenue, but the share of total air network revenue is still relatively small, in the short term mobile internet services revenue will not have a significant impact on the structure of the air network revenue. "One wings, one wing" layout cross-media business to improve the brand influence of Cross-media platform in the view of the strategic direction of Cross-media and multi platform development, the competitive advantage of mobile Internet is transformed into the core competence of Cross-media business rapidly and effectively, which is the key task for the air network to realize its strategic goal. "One Wings" brand media strategy is to achieve the above goal of the optional path: to brand media network as the main body, information services and content services for the wings, the main body to promote the rapid development of the wings, the wings of the main form of strong support to build an integrated Cross-media service platform. At the main level, the Kong.net integrated portal as the center to establish brand media matrix, through the wave of literature and other high-quality vertical media to extend its information and content services line of business, forming a vertical and horizontal joint network of large media. In the wings, to search, community and location and other information services as well as games, reading and video content services as the wings, relying on the main channel and marketing advantages to develop and deepen the integration of business partnership, to achieve seamless integration of the wings of services, innovative business content and explore the business model, Extend the brand influence of the aerial network in the cross Media business area. To build a Cross-media platform business structure, it is necessary to strengthen the user's desktop and user Experience control, enhance the user stickiness and active degree, on the other hand, to expand the electronic payment channel, and then to improve the mobile marketing service capabilities, on the basis of the gradual optimization of the revenue structure.