Air online flights to fight what

At 8:00 a.m. on July 23, the first domestic commercial WiFi flight operated by China Eastern finally took off its first official flight. In the nearly two-hour flight, passengers were able to travel at a height of 3,000 meters no longer monotonous Boring, and therefore, the journey seems to be much shorter than usual. Ken high because it aimed at the passengers on the Internet for the demand, the major domestic airlines began to compete in which involved, but in the aviation business betting the prospect of this business, the outside world began to worry about its "money way" . In other words, if the future passengers do not buy it, then the competitive advantage of WiFi in the air may also become a waste of effort.

What's the difference between the two tests?

Relevant person in charge of China Eastern Airlines, China Eastern Airlines and China Telecom's first WiFi flights, the theoretical bandwidth up to 50M, the actual maximum shared bandwidth of 32M. At the same time, due to the satellite signal transmission needs 100,000 km distance, open the web page with 1 second delay. However, Beijing Commercial Daily reporter in the practical application of the feeling, if not dozens of people watching the video at the same time, almost do not feel the difference between air WiFi and terrestrial network speed.

In addition to experiencing the Internet speed, Beijing Commercial Daily reporter also found that although the promotion of this China Eastern Airlines flight is the first commercial WiFi flight, it is still in the testing phase. "From the first flight to September 30, China Eastern will work with China Telecom to continue testing the airlink business to collect feedback and service needs of passengers and continuously improve the technical quality," said the official from CEA. "When is it possible? Large-scale commercial applications have to wait for the approval of the Civil Aviation Authority and other regulatory agencies. "

This makes a lot of people feel puzzled, then China Eastern commercial WiFi test flights and test flights last year, Air China are more or less it? In this regard, an industry analyst told the Beijing Commercial News reporter, the difference between the two lies in the "commercial" word, Air China can be said to be the first to eat crabs open space, while the commercial test of China Eastern Airlines Civil Aviation that domestic civil aircraft Internet is moving towards a wide range of applications.

In addition, the air WiFi in foreign countries has been more than flight companies use, why the test is still repeated in the country? In this regard, yesterday, China Eastern Airlines staff explained that the commercial application of domestic open space Internet business is still in its infancy, safety regulations, practices, operating regulations, service guides need to go through a large number of tests and perfect.

Air online flights to fight what

At 6:55 pm on July 22, a staff member of the Propaganda Department of China Eastern put down the dinner that he had just eaten and quickly walked to the conference room. Five minutes later, several departments within CEA and relevant responsible persons of the cooperation units As for the emergency meeting on WiFi flights, as the first domestic commercial WiFi flight to be launched by China Eastern Airlines is scheduled to make its first flight the next day, this is also the final meeting CEA will hold for this test project. All participants are paying special attention to the fact that in the air Even revealed a little nervous atmosphere.

In fact, let China Eastern is not only nervous the next day WiFi flights can be the first successful flight, there are pressure from peer exposure. Seeing Air China, China Southern Airlines, Hainan Airlines are competing for the first plane access to the aircraft, China Eastern naturally can not be taken lightly. So in this area, the various airlines will compete what?

"The first is of course the fight technology, Air China played a dual mode card that has been tested using two types of ground-based base stations and satellites in the air WiFi. China Eastern Airlines, China Southern Airlines are favored satellites, the KU band transmission signals to achieve broadband Internet access. From the point of view, the cost of using the ground base station to access the air in the air is relatively low. However, the signals transmitted by the KU in China Eastern Airlines have the characteristics of high bandwidth, stable network speed and global coverage, and are currently the most widely used airborne Internet access in the world, Send and receive e-mail, Weibo WeChat interaction, gaming and entertainment, business office, stock trading and other basic needs. "Relevant staff of China Telecom explained.

More importantly, service, price, customer group positioning accuracy will also have an impact on the WiFi market competition in the future market.

How much is the acceptance of air-surfing internet?

Passengers on the air in the end what is the demand? Which people are willing to use WiFi? These are the focus of debate in the industry. Beijing Commercial Daily reporter saw on the China Eastern Airlines flight yesterday, an unaccompanied children in the air through their video chat with their parents, which made her journey more interesting. Thus, in addition to business people, WiFi users can expand the flight there are many groups.

"Passengers want to surf the internet in the air, but they do not represent the ability to accept such service charges," civil aviation expert Qi Qi said in an interview with the Beijing Commercial Daily. "At the same time, WiFi is mainly used for long-haul routes, but not for short haul passengers . "Aviation companies are also aware of the above problems, China Eastern Airlines revealed that the next phase, the company and China Telecom will further apply for international airlines to carry out open space Internet service testing, cabin network to achieve global roaming.

Yesterday, on the China Eastern Airlines WiFi flight, a passenger also told the Beijing Commercial Daily reporter: "If Air China takes the air to the Internet as a new service to attract consumers and enhance the feeling of opportunity, it should be based on a relatively low price Pratt & Whitney Consumers, but if avionics WiFi on the plane as a big profit point, charging high fees, then I am afraid passengers will not buy it.

However, for the avionics enterprise, a modified version of the Internet aircraft that uses the KU band of communications satellites is expensive to convert, which is about one to two million yuan. If the fee is too low, it is easy to fall into the trap of losing profits, but raising the price and difficult to get consumer recognition. In the United States, more than one-third of the mainline aircraft have installed Internet-connected Internet systems, and the cost of using this system is indeed not low. The United States about a few dollars to a dozen dollars an hour, one hour in Europe is about ten euros.

"Although the domestic commercial 'Money King' is not yet clear, but the aircraft Internet is the future trend of the industry, airlines competing to launch personalized service concept also deserves recognition.I believe in the future large-scale use, shipping companies and consumers must be able to run out Suitable for the business mode of WiFi flights. "Qi said.

Beijing Commercial Daily reporter Xiao Wei