Air Purifier added 200 new national standards to the industry shuffle

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The State Administration of Industry and Commerce recently announced that it will launch a nationwide campaign to regulate air and drinking water purification products from this month. Air purifier New GB has been completed to solicit comments, will be introduced in the first half of this year.

In fact, the fog of frequent haze so that the air purifier in the past 2014 years has always maintained a "barbaric growth" situation, a leap into the home appliance market, the biggest dark horse. Data show that 2014 the entire household Air Purifier market retail volume in 5.8 million units, the market growth is 59%, the market sales have reached 13.6 billion yuan scale. However, the industry is crazy behind the development, product quality is good and bad, substandard products such as the frequency of disorderly elephant also incoming. What exactly is the problem? "New national standard" to the extent to how to purify the industry development chaos like? Will the market be greeted with a shuffling period?

"Market direct hit" removal rate of 99% is exaggerated suspicion

Yesterday, the south is a reporter field visit in Guangzhou Tianhe District of Gome electrical appliances, suning appliances, shun electric appliances and other home appliances stores found that the current sales of home-type air purifier mainly through the combination of fans and filter cartridge, adsorption pollution gas, purify the air. Products are divided into two major categories. A kind of special adsorption formaldehyde, benzene and other decoration pollutants, another kind of adsorption air suspension, such as PM 2.5, dust, pollen and particles, price range from 1000 to 9000 yuan, concentrated in 1000 to 2000 yuan more.

Both types of air purifiers have domestic and imported machines. However, domestic machines are generally written on the main function, such as in addition to soot, bacteria, humidification and so on, and imported air Purifier logo more detailed, generally will be specific to formaldehyde, PM 2.5 removal rate. For example, Panasonic F-PX f35c-a External Packaging Note parameters: The removal of formaldehyde, nano-water ions reached 99.9%, Electrolux Z9123 logo, PM 2.5, formaldehyde, benzene removal efficiency of 99.97%;ph ilips identification of the PM 2.5, formaldehyde, toluene, bacteria removal rate reached 99%.

"Most of the market on the air purifier product marking removal rate of more than 99%, in fact there is exaggerated publicity, because the removal rate and test cabin volume and test time, there is no national standards of evaluation methods, without mentioning details, the data meaningless." "China Quality Certification Center product certification Two Minister Zhaoning pointed out," the procurement of purifier should see the quasi-Clean air volume CA R, purification efficiency, noise, bacteria rate of the core parameters, are national standards, can also refer to the authoritative Department of certification identification. ”

Allwin Consulting Air Conditioning Environmental Division senior analyst Xu Yuang also to the South reporters said that the problem of product indicators not only exist in domestic brands, some foreign brands also exist such problems, exaggerated performance, the application area calculation is not clear, the manufacturer is not standard, The service is not perfect, and so on to a certain extent constitute the purifier industry chaos.

According to the Shanghai Municipal Bureau of Quality and technical supervision, consumers can request the seller to provide a statutory qualification of third-party Testing reports, inspection of the applicable area or particulate matter clean air volume. But south all reporters to visit the market found that only very few brands such as Panasonic, A USTINM Ecent and other brands in the reporter's request to provide third-party testing reports. Other brands refused to offer, claiming "I'll show you when you buy it." ”

"Policy trend" new GB aim at "Clean Air volume"

Each brand of air purifier purification effect is good and bad, index dummy, this is indeed a "worldwide problem." Before long, in the formal introduction of high-end air purification Products Blueair Pro Series, Blueair China general manager Li Kaiyu in the conference site has expressed similar doubts, Li Kaiyu said, he is very strange, see someone selling very small purifier, said the purification area of 100 square, Still not tube filter, it is gratifying that China is studying the introduction of purifier standards.

According to the National Standards Committee official website information, in response to the new changes in the development of air purifier industry and consumer demand, the National Standards Commission in 2012 launched the "Air Purifier" (G b/t 18801) The revision of national standards, starting from November 21 last year, "Air purifier" (draft) to the community for public comment. The standard revision has a total of more than 70 units to participate, so far has convened 5 large-scale revision work conference, 10 times revised Special symposium. The National Standards Committee will be in the first half of 2015 to complete the standard validation and release.

It is reported that the new national standard to further improve the evaluation of air Purifiers 2 basic technical indicators, first, the normal indicators, that is, "Clean air volume" (C AD R), refers to the air purifier in the rated state and the prescribed test conditions, the ability to provide clean air capacity, the greater the number the better. Second, the long-term indicators, that is, "cumulative purification", refers to the continuous work of the air purifier, clean air volume attenuation to the initial value of half, the total amount of target pollutant removed.

However, companies are also cry. A foreign brand purifier director of public relations to the South, said that the company will also label clean air quality, etc., but because there is no standard, the different labels, the results were criticized disorderly tagging. The company then instead of labeling, can still be criticized, I hope the new national standards as soon as possible, with a unified standard, but also conducive to the evaluation of the pros and cons.

"Some internet companies have no technology, suddenly entered, on the so-called function is stronger than in this field for many years of intensive enterprise, it is not convincing." ”

More than 200 new enterprises in the Year "competition order"

However, the rules of the industry order may not be fully resolved by GB.

Xu Yuang said that from the information currently understood, the new national standard is still recommended indicators, so the national standard itself for the enterprise itself is relatively small, for the production of enterprises does not exist "not up to standard factory" situation, this point with air-conditioning, hood and other products such as energy efficiency standards are very different.

More realistic problem is that the South Reporters survey found that the market for "Clean air volume" and "cumulative amount of purification," the concern is not high, most consumers focus on the two indicators or "PM 2.5 purification efficiency" and "formaldehyde purification efficiency."

In fact, domestic and foreign appliance enterprises scramble to kill into the air purifier market is just the need to appear. The domestic first-tier city smog frequently attacks, especially in northern cities such as Beijing, people's complaints about air quality become the "pain point" in corporate eyes. 2013 the national average haze days up to 29.9 days, the largest in 52 years. In this context, Philips, Sharp, Panasonic, Samsung and other foreign-funded purifiers into the Chinese market earlier, Broujard and other brands in 2010 before and after entering China, Philips, Sharp, Panasonic and other in 2011 years to strengthen the layout of the purifier in China, the United States Austrian bendamustine before and after entering the Chinese market. Online domestic brands are emerging in batches.

In 2014, new entrants into the purifier industry were estimated to be over 200. Xu Yuang told the south are reporters, at present, Allwin advisory online monitoring to more than 700 air purifier, offline channel monitoring to 121, to overlap after about 743 of the sale of brands, of which the online small brands more.

Burning is, Oviyun network (A V C) data analysis that China's air purifier annual output capacity of nearly 20 million units, last year, the domestic market demand for only 7.6 million units, from the market size, 2015 is expected to be 25.1 billion yuan, 12.4 million units around. So in terms of overall capacity, China's air purifier market there is a serious overcapacity.

"Industry trend" shuffle or after two years

Crazy after always to be calm, chaos can not be disorderly air purifier industry next will have a big wave shuffle?

Allwin analysis that the introduction of the new national standards in 2015 will become a major point of product publicity, but also will become the majority of consumers to identify and buy products, the important reference, from this aspect, enterprises will pay more attention to the cultivation of internal strength, improve product performance, the second half of 2015 industry shuffle will gradually appear, Domestic brand market share will gradually increase, "but for most of the small brand shuffle will be relatively late, is expected in the second half of 2016 to 2017, the rapid growth of the market size and the development of the electric business will leave a certain living space for small brands." ”

Yi Kang's point of view is more radical, it believes that Cadr will become the master of the life and death of the hard indicators, the new national standard once implemented, some small enterprises may be brutally eliminated, the research and development capabilities between enterprises will be transparent, the industry competition will be more intense. With the introduction of a series of standards, consumers deepen the understanding of products, the user's purchase behavior will gradually from the perceptual return to rationality. "At that time hard index unqualified small brand doomed to be eliminated by the market, and industry standards will be standardized." ”

According to the Austrian dimension data, 2014 from the overall market view, the top 15 brand market share reached 84.8%, of which 9 foreign brands, the market accounted for up to 66.3%. Domestic brands in Central Asia are the main share from the line, the United States, TCL, Net Mei, SK G share mainly from the line.

Purchase strategy

A according to the Austrian-dimensional advisory air conditioning environmental Division senior analyst Xu Yuang, the current air purifier from the line under the market comprehensive view, roughly divided into four price segments, of which 1000 yuan below, the majority of users to try to buy, 1000-2000 yuan to pursue cost-effective products, 2000-5000 yuan to buy value brand, The pursuit of product purification effect, more than 5000 yuan or even tens of thousands of dollars to buy users, but also pay attention to the actual purification effect, purification area and the full function of the purifier (dust, bacteria, in addition to formaldehyde, etc.), the Blueair, IQ Air and other European and American brands more attention.

B Household Electrical Appliance Industry (market) Research experts land Edge Wave tip, is now in the standard transitional period, when necessary, consumers can require the seller to provide a statutory qualification of third-party Testing reports, inspection of the applicable area or particulate matter clean air volume. After the implementation of the new GB, manufacturers should be strictly implemented according to standards, the standards will be implemented in the actual production and the specification of the label.

C household appliances industry expert Liu Buzhong remind, should not blindly listen to the salesman's words, should carefully look at the instructions, especially to understand the noise DB products, as far as possible to choose a small DB products, to avoid the use of noise and air purifiers affect sleep problems.