Air Purifier Cheap product is a fan

100,000 yuan will be able to carry out the general disorderly marking function

Consumer 3 15

"Air purifier overall sales growth very quickly, but because many manufacturers into the industry, production far more than sales, fierce competition led to the entire domestic brand price of the average unit significantly drop, and because the national standards have not yet been implemented, the entire industry competition into chaos." Recently, Haze Day, the air purifier sales reappearance Peak, Guangzhou Daily reporter learned that after 2013 years, the rapid development of 2014, the domestic air purifier market has been in a state of melee, many brands in order to ship, even at a loss to buy and sell.

and online sales of 100 yuan, 200 yuan air purifier is a dime, there are industry veterans to remind consumers, if not a regular manufacturer of the big special promotions, 500 yuan below the household air purifier can only be used as fans, can not play a role in purification.

Wen, Guangzhou daily reporter segment Chen group

Investigation：

Low threshold for making a tag

Data show that 2013 air purifier sales reached 8.5 billion yuan, the growth rate of nearly 180%, and 2014 annual air purifier sales reached 14.5 billion yuan, the growth rate of nearly 70%. A large number of other industry practitioners in the huge market demand attracted, have entered the air purifier industry. In the case of domestic mobile phone more and more difficult to do, more than 10 years of mobile phone business Li ZONGPEO in 2014 finally determined to do air purifier, but the threshold of entry is far more than his imagination. "I am now mainly to do the OEM, the cost is about 100,000 yuan." "It is understood that some even 0 of costs, do not need inventory, do not need to open the mold." The main way is online sales, once there is sales, notify the manufacturing plant delivery, in fact, is a manufacturer of sales channels.

Phenomenon 1: Market oversupply

The reporter learned that the current heavy overcapacity. According to Guangdong million Le Gas Co., Ltd. brand director Li revealed that the 2014 domestic purifier manufacturing scale has reached 10 million units, but the final sales scale is about 2 million units.

Phenomenon 2: Also want to ship at a loss

The average unit price of the air purifier has fallen significantly from the previous two years. Industry expert Liu Buzhong said, in the Internet enterprises "kill into" the field of air purifier, greatly lower the price of domestic brands, but the price of foreign brands show a better resilience. At present, foreign brands accounted for 70% of the market share.

Chaos 1: Purification rate, detection mechanism, functional frequency of virtual standard

An air purifier, not only can filter small solid particles (PM2.5), but also can filter the organic volatiles including formaldehyde, but also sterilization, the price as long as 1500 yuan. If not a big sales promotion, the industry to remind consumers, the price of the air purifier is likely to be false, that is, the nominal can achieve a lot of results, but actually can not do. Guangdong million home Le Gas Co., Ltd. brand director Li revealed that, because the current air purifier national standards have not been introduced, the phenomenon of virtual standard is widespread. When the relevant national standards are introduced, about 60% of the air purifier can not meet the standard.

At present, there are three types of virtual standard, the air purification rate is not standard, the detection mechanism virtual standard;

Chaos like 2: line under the mixed

This reporter in the investigation found that the current domestic air purifier market there is a mixed phenomenon. In particular, online sales of air purifiers, many do not have the purification function. According to industry insiders said, online as long as 100 yuan, or even less than 100 yuan of air purifier, basically no purification function, but sales are not bad.

Insiders reported that, if not regular manufacturers to make special offers, the market is less than 500 yuan below the domestic air purifier, the larger space in the home basically can not meet the purification standards, can only be used as a fan.

Disorderly Elephant 3: after sale cannot guarantee

At present, after-sales service becomes difficult. Some online sales of the kitchen air purifiers are often "guerrilla" sales, sales of a group of brands, it is difficult to ensure after-sales service. There are consumer complaints, said the machine problems, call Customer service phone can not find people.

Industry: Size will expand prices or fall

For the development of air purifiers, Liu Buzhong said, as the competition intensified, the domestic air purifier prices are still likely to continue to decline, and the current price of a strong foreign brands also appear to loose the possibility of, at the same time, from the technical trend, As more manufacturing companies and Internet companies enter the air purifier, the industry's technology will be expected to break through. In addition, with the current large city air quality can not be significantly improved in a short period of time, Liu Buzhong that the air purifier market scale will be further expanded, many consumers to strengthen environmental awareness, will choose to buy air purifiers to improve their home air quality.