Air quality concerns soar consumers most favored Haier except PM2.5 air-conditioning

Recently, more and more smog has been reported across the country, with 7 of the world's 10 air pollution cities in China, and a series of reports on air pollution, so that people attach great importance to air quality. The 2012 consumer hot-spot analysis of China's air-conditioning industry and the 2013 consumer demand Trend report, released by the China Statistical Information Service Center (sentiment), also showed that, compared with 2011, the annual average air quality concern for consumers in 2012 rose by as much as 17.2%. And in the consumer to choose to have the air purification function of the products, in addition to PM2.5 air-conditioning attention to more than 50% netizens. In particular, as the industry's first research and development successful removal of PM2.5 technology leader, Haier, in addition to PM2.5 air-conditioning users pay attention to the proportion of all brands in the first, become consumers of the most favored health air-conditioning brand. PM2.5 into an invisible killer. Health air-conditioning market continues to warm up recently, the country's many cities continue to appear haze, the air quality index of several cities reached the highest level of "serious pollution", of which Beijing fell into the 6th consecutive "heavy" and "serious pollution", seriously affecting the normal life of residents. For a time, air quality has become the focus of all people. and consumer attention to air quality has also led to the addition of PM2.5 functions such as health air-conditioning market heating. Through a random visit to the reporter learned that the recent continuous haze weather impact, consumers in the purchase of air-conditioning products began to consider more health factors. "Now a variety of pollution is too serious, the air is full of harmful substances, go out to wear masks, in the home can not also take it, just want to buy air-conditioning, to see if there is no air purification products." Mr. Li, who is buying air-conditioning in the store, told reporters. Sales staff told reporters that because the air pollution in the main PM2.5, so some with the exception of the PM2.5 function of air-conditioning products have recently been welcomed by consumers. According to statistics and analysis of the public opinion monitoring platform of China Statistical Information Service Center, in 2012, the Internet users had a healthy function of PM2.5 air-conditioning, formaldehyde air conditioner, benzene air conditioner, respectively, 57.4%, 28.9%, 13.7%, in addition to PM2.5 become the consumer's most concerned about health air-conditioning function. In addition to PM2.5 air-conditioning concern netizens, Haier, in addition to PM2.5 air-conditioning users the highest proportion of attention to 37.9%, which fully demonstrated the Haier air conditioning in the field of air purification leading strength and outstanding reputation. Focus on customer demand Haier air conditioning to lead the health battle throughout the 2012, dust, rain, haze and other extreme weather frequency, into the 2013, this situation has not been improved. The only thing we can do to change the quality of outdoor air is through a series of innovations to create a healthy breathing indoor air environment. Undoubtedly, some air-conditioning enterprises in 2012 after years of research and development of PM2.5 air-conditioning, with FPA full purification technology, except for formaldehyde air-conditioning and benzene air-conditioning and other health air-conditioning to meet this demand and fill the market gap, Haier air-conditioning is theTypical representative. According to Haier staff, Haier air-conditioning in March 2012 has launched a PM2.5 air-conditioning, the use of the world's advanced technology of IFD dedusting, with high removal efficiency and safety performance of two major advantages, its dust removal efficiency is the traditional electrostatic dust 2.3 times times, and the user can be safe, It is convenient to wash and clean the dust removal module, and it will not pollute the indoor two times. The test report released by the environmental and health-related product safety of China's Centers for Disease Control and Prevention also shows that the product uses 1 hours and the PM2.5 removal rate is as high as 99.5%. At present, in the industry, Haier has launched the most abundant lineup of PM2.5 air-conditioning series, to meet different huxing consumers personalized needs. Industry analysis, Haier air-conditioning in the health field of innovation and development, causing the industry to follow the other brands, which to a large extent to promote the health of the market development and technological progress. Haier air conditioning by virtue of its own strong innovative research and development capabilities and the user needs of accurate grasp, will lead the trend of industry development, become the future trend of air-conditioning products representative.