Airbnb new definition emphasizes sense of belonging

Absrtact: The short rent platform website Airbnb has carried on a big update, from the interface to the logo all enabled the new design. Their official Chinese blog wrote: It is time for Airbnb to design a new logo that truly embodies this idea and give Airbnb users a new

Short rental Platform website Airbnb A big update, from the interface to the logo all enabled the new design. Their official Chinese blog wrote: "It is time for Airbnb to design a new logo that truly embodies this idea and give Airbnb users a new identity." ”

The sense of belonging is Airbnb the new idea that the revision emphasizes to put forward. Airbnb said that this concept defines Airbnb, which is the basic driving force of human beings. It also opened a design platform create AIRBNB, let people feel the sense of belonging to the things and Airbnb new logo--b lo together to create their own Airbnb identity. "This icon can be affixed to the window, the door, to represent our common values." ”

In a blog post by Airbnb co-founder Brian Chesky, he envisions: "People can use this sign to find a tea they want to taste in a village that is not on a map." People can find places frequented by local people: cafes that do not need menus, deep in long alleys and dance halls, never appearing in art galleries in guidebooks, etc. People can get new experiences, contact new cultures and open new dialogues through this sign. ”

It sounds like an early-known travel guide, the Lonely Planet (lonelyplanet) thing--that you travel alone, or go to a new place, with any version of the "Lonely Planet" guide, there will always be a similar person-no matter what color, hair color, or how to speak different languages, Those travelers will take the "Lonely Planet" guide book, invariably find the same youth hostel, or folk shop, with each other will have a tacit understanding of a smile or start a dialogue, together to play.

As the Lonely Planet fires in the midst of travellers, they also start working with local accommodations, shops, or cafes that are recorded in their travel guide, posting lonelyplanet-recommended logos at the door. Some of the authors of the lone planet are senior backpackers and some are locals. Travellers like to use his family's guide because it is authentic and authentic, and the recommended route is not a journey, but rather a place to feel in the same way as a person or a native.

"When a tenant travels, he hopes to experience everything from a local perspective" is also a new formulation after the Airbnb revision.

After the redesign, Airbnb launched its own "travel Guide (Guidebook)"-originally this is only a separate label, after the revision of it was moved to a prominent position on the listing page, Airbnb encourage the owner to tell the story of the way to show the availability of their own experience and perspective, Mark out the favorite restaurants, bookstores, parks or attractions near the listings.

The "travel Guide" is based on Google maps, where homeowners can find the option in "manage their own listings" and add them to the guide by searching the name of a nearby location, each with a separate perimeter guide. Airbnb also encouraged homeowners to print out the list so that visitors could explore the perimeter by taking a place at the center of their hands. Just like Lonelyplanet, it is expected that these are labeled in the owner's "travel Guide" on the site, the future of their doors, windows will soon have their characteristics of the Airbnb stickers appear to create a Airbnb users of the sense of security and belonging.

In addition, as explained in the previous two "future" of the mobile End and China: the short rental platform Airbnb, Airbnb has been as unified as possible in the design and user experience of mobile web-end, mobile application-side and web-side in the last 6 months. After the new design is enabled, the entire Airbnb website and mobile application user experience will be more consistent: clear big picture, icon display basic facilities information, concise from top to bottom browsing style, etc. (above).

Although the comments on the Airbnb Chinese website still write "travel accommodations, accommodation, family hotels and short leases", there is reason to believe that after the revision, Airbnb is about to start telling another story: Now, Airbnb is no longer just a short-term rental platform, but to become a Airbnb Planet, This planet is a story about people.