Airbnb's two "future"

Summary: In China, Google play can hardly find traces. So you have to find other applications. Distribution channels Tencent, Baidu, pea pods, and so on. The pattern of social media is also very different, they do not have Facebook and Twitter, and if your website social department

"In China, Google play can hardly find traces. So you have to find other application distribution channels-Tencent, Baidu, pea pods, and so on. Social media also have a very different pattern, they don't have Facebook and Twitter, and if your site is socially connected to Facebook and Twitter, it could also hurt your web search. You have to use micro-letters and microblogs. ”

This is the mobilebeat activity in Silicon Valley, from the Airbnb manager of the growth of product managers Gustaf Alstromer share. Asked how he saw some of their companies in China as "clones," he said, "although I can't say that they do better than us, but really not worse than us." For example, they have done very much in China, and they have melted hundreds of millions of dollars. ”

The Airbnb team spent a lot of time in Asia, especially in China, "China's ecosystems are very different, unlike here (in Silicon Valley) and different from other parts of Asia." "And the market is a very important part of the strategy for Airbnb."

Airbnb's strategy for localization of the market is divided into two parts: part from the product, the application of the localization adjustment, including payment methods and processes, social sharing channels and the use of maps, such as: The application of the location in other countries are based on Google Maps, But in China, which is likely to face slower loading and response, and partly from market access, "many things are hard to imagine sitting here." One of our teams flew over and arranged meetings with 20 different companies in three days to understand their ideas and suggestions. ”

But at the moment it looks like there is Airbnb in the Chinese market, and Gustaf Alstromer says their immediate goal is to attract outbound customers from China and to provide services to overseas users who travel to China. And to guide Chinese local users to participate in the Airbnb of the short lease of the ecology of this matter, there are many difficulties. That's why they announced a few weeks ago that they were working with the outbound community, the poor travel network.

When asked what he thought would be a significant change in the Airbnb experience over the next 4-5 years, Gustaf said: "In the mail age, Uber and Lyft do not exist." "The birth of these new companies is dependent on the development of mobile Internet, the improvement of the user experience and innovation should also be more to think about" mobile "this matter--airbnb will attach great importance to the mobile end, in the mobile internet stage, people's booking, booking cars will increasingly come from the" in mobile "this state, Not in front of the computer.

But from the application, it is difficult to trace the origin of the native growth (organic substituting). So, from the perspective of his growing product manager, mobile Web search is an important source of native growth, and what needs to be considered is that the amount of access to the web end of a mobile phone is converted to an application installation at a higher rate.

Gustaf's personal advice is to provide a similar experience on mobile applications and to use UI designs that are familiar to users. The other thing that Airbnb is doing in the last 6 months is to try to set up as many as 13 platforms-the design and user experience of mobile web-side, mobile application-side and web-side.

"What does the mobile end mean for the occupants and homeowners?" We found that mobile applications are a tool for communication between the two sides. "So another tip is that increasing the experience of sending and receiving messages on the mobile side is helpful for increasing the interaction between the user and the mobile side."