Airlines join the online travel platform for price wars

Absrtact: July 1 News: Recently, the airlines joined the online tourism platform to play a price war, including South Airlines and where to carry out cooperation promotions, Ctrip and AirAsia on sale special tickets. In the industry's view, airlines deep joint Internet Platform Innovation Camp

July 1 News: Recently, the airlines joined the online tourism platform to play a price war, including South Airlines and where to carry out cooperation promotions, Ctrip and AirAsia on sale special tickets. In the industry, the company's deep joint Internet Platform Innovation Marketing model, may form a new trend in future ticket sales.

April 26, Qingdao Airlines completed its maiden voyage, through and where to carry out marketing system cooperation, its maiden flight 3 days sold out, of which 90% sales from where to go. Analysts believe that with the opening of civil aviation new airlines, including Qingdao Airlines, a number of small airlines eager to choose already has a large number of users, leading technology systems and keen market sense of the Internet platform is a shortcut.

In addition to small airlines, established airlines are also working with the Internet platform. The southern airlines and where to carry out cooperation promotion, many routes prices below 200 yuan. Relevant data show where to help the southern extension of more than 200 million of the users, Southern Airlines in addition to the full route of the ticket sales, but also to where users to provide various services information, including timely release of market dynamics.

In recent years, Ctrip and other online tour operators are committed to the development of app mobile end, to create a one-stop tourism booking service platform, Low-cost Aviation has gradually extended an olive branch, both sides increasingly close cooperation. 2012, the Czech star became the first Low-cost aviation with Ctrip, 2013, the spring and autumn airlines in China has also carried out business cooperation with Ctrip. This April, Ctrip online sales of air tickets, the recent cooperation between the two sides escalated again, released a lot of low to 0 yuan special tickets, passengers only pay 163 yuan tax, can "fly" from Kuala Lumpur to Singapore. At present, the global and Ctrip signed cooperation of Low-cost Airlines has reached 70.

Industry insiders pointed out that the online tourism ecosystem channels and data outlets have been occupied by the Internet platform, the opportunity of the airlines is to use the Internet without intermediary tools, combined with their existing offline resources and service capabilities, to create with the user End-to-end personalized products and services. Airlines focus on product integration and service, the technology platform to build, user scene coverage and other links through the cooperation with the Internet platform to achieve, this is not only the business level strategy adjustment, but also the whole business model reform.