Alexa algorithm adjustment: No Applause technology progress

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Every time Alexa large-scale adjustment ranking algorithm, there will be a number of cheating site rankings are back to the original, and then the industry's doubts and accusations-the accuracy of the Alexa rankings, accusing the fraud of the site is lack of integrity.

But because cheaters are around, the so-called critics and these sites are always more or less to some of the interests of the connection, so the accused of cheating has been only a coy, even if the curse is ruthless, will be said to be other sites of the gunmen. It is the Alexa remote oceans, no matter how scold it, it will not come to defend themselves. Over time, Alexa became the target of industry public opinion.

So, although each Alexa algorithm adjustment is actually technical progress, but this progress is no applause, but because at the same time ripped off a lot of people's fig leaf, always cause the industry public outrage. Take the latest algorithm adjustment to see, in a period of up to two weeks, many well-known domestic sites have been affected by the rankings, including some long-term cheating addiction, but many people think that the Alexa ranking is the culprit, those who cheat on the site seems to have to, it seems very wronged.

The fear of cheaters

2004, I interviewed at that time in the country for Alexa cheat technology leader, and then came into contact with a lot of cheat master, these Alexa rules of the rebel to Alexa attitude very surprised me, they almost without exception to my expression of the Alexa's admiration and admiration.

These people think Alexa is actually a very respectable technology company, although they have been trying to drill Alexa technology loophole, but Alexa has never really been completely defeated-every once in a while, Alexa algorithm will be updated, Part of the cheating site will be Alexa in the new rankings abandoned, these people must study new methods of cheating, and then be Alexa see through, and then find new ways to cheat ... The game goes on and on.

Actually, no matter from which point of view, Alexa is a great internet company-the company "10 years as a day" for the global Internet industry peers to maintain the third party flow monitoring list, has been insisting on doing only this thing, almost every quarter of the algorithm update, Struggling to keep pace with the evolution of Internet technology, though. The Web site traffic analysis really as a cause to do, ten years, and only Alexa has been insisting that this insistence, but also enough to let people respect.

Read Alexa

Whenever I ask those cheat master whether there is more reliable than Alexa site ranking tools, they will tell me, Alexa is the only option. If we can understand Alexa more deeply, it can also be a very useful tool. In fact, whenever I know more about Alexa, I feel that there is really no more public third-party traffic comparison tool than Alexa.

The so-called "layman watching lively, knowledgeable to see the doorway", Alexa value is not only reflected in that ranking. From 2003 to now, Alexa has been one of my main tools to study different websites. For those who question Alexa rankings, I just want to tell them that tools are tools, no so-called good or bad, the key is to see if you have mastered the characteristics of the tool, will not use it correctly. The "experts" who scoff at Alexa rankings, those who only know how to stare at changes in rank, and those who only know what reach and PV are but never thought of, have not learned how to use Alexa to analyze the site.

The question Alexa people always try to use the existence of cheating to prove Alexa ranking is not reliable, but this is like using the existence of thieves to prove that the bank's safe is not insurance, is a more unreliable logic. In fact, even if the Alexa algorithm does not adjust, we can still provide through the Alexa public data to analyze a website is suspected of cheating, but most people do not have large-scale website promotion experience, so for Alexa can only be smoke and mirrors.

Really have a large-scale website to promote actual combat experience, will not despise Alexa data. For example, many personal site webmaster and those who like to use their brains of the network company marketing staff, these people for the Alexa data changes in the law has come from the forefront of experience, these experience summed up, you can know what the Alexa data is normal, what kind of performance is the possibility of cheating, An experienced expert on the Alexa data judgment can do more than 90% accurate. After all, it's just laymen who question Alexa, which doesn't affect the real pros who continue to use Alexa as an analytical tool.

Compared to those in the black box in the operation of other types of rankings, I would like to believe that has persisted for 10 years and has been openly ranked the rules of Alexa, can survive in the Internet industry for 10 years without being replaced by competitors, Alexa existence must have its truth. (Zebian Admin01)