Alexa rank Service What's the use

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Probably because recently made Chinese blog, these months received more Chinese junk mail. One of the things that often puzzles me is the marketing of the so-called Alexa ranking service.

Google search for a moment, to provide this kind of service is really a lot, some claim to be able to make the site into Alexa ranked top 100, some say the top 10,000, and then do not rely on the later.

Alexa ranking is based on the Alexa toolbar computer access to a website of the number of times derived from the site traffic rankings. These Alexa ranking services provide basically by cheating means to make your site Alexa rankings improve.

Although I did not look carefully, I think there are a few ways of cheating: Make a webmaster Alliance, look at the other people's website, on the computer with Alexa toolbar program, automatically to log on to the site, or write a program to simulate different IP address and browser version, etc., directly to the Alexa database to send information.

What I don't understand is, what's the use of this service? Optimize Alexa rankings Why? It can be said to be completely useless.

To know that after this 17853.html "Alexa ranking of > Services does not mean that the real traffic, any one site has the flow of real visitors, can bring business or brand awareness." A simple Alexa rankings, but no real people come to your site, what is the significance of it?

The only thing I can think of is to cheat investors or advertisers. The scary thing is that if venture capital is invested according to Alexa rankings, the business model will not be dashed.

This is like in their passbook add six zero, the passbook change seamless, who also can not see out, but this tube what use? It doesn't matter how much money you have in your bank account.

To do Alexa ranking service customers, or want to cheat others, or do not understand the Alexa ranking is what things, will not be all right to deceive themselves to play it?