Alexa ranked Love, hate, affection, revenge

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What does the Alexa on the other side of the ocean bring to the domestic Internet? I think we can use "love", "hate", "feeling", "revenge" four words to describe.

"Love", many sites because of the Alexa optimization, so that the so-called comprehensive rankings of the site rise, which directly contributed to the purpose of their own venture capital.

"Hate", Alexa repeatedly resorted to the killer, many of the domestic sites will be more or less in the rankings, advertising sales and other aspects of a major blow, or even overnight drop hundreds of thousands of things are not uncommon.

"Love", because Alexa is now the world's more authoritative site ranking agencies, has been a large number of advertisers and investors to assess the value of the site, investment value of reference indicators. So that Alexa become a lot of websites dream lover.

"Revenge", whenever the Alexa resorted to the killer, the domestic large and small site will be the competitor Alexa ranking graphs come out to say things, as an attack on the opponent's favorable weapons.

alexa:1996 year to the classification of navigation sites started; 1997, the Alexa toolbar software was released for users to download insert installed in the local browser to monitor the user's Internet behavior; In 1999, Alexa was acquired by the largest E-commerce company in the United States, Amazon, Gradually developed into the world's most well-known traffic ranking service site, its ranking results in the global Internet industry has a higher authority, between the era of network development and technical limitations, Alexa has become a large number of advertisers and investors to evaluate the value of the site's media value or investment values of reference indicators.

Alexa site rankings rely on the basic data from the world to install Alexatool Bar (a browser plug-in) users, the work is that these installed Alexatool bar users to visit the site automatically send access information to the Alexa server. Alexa based on this random sampling of data obtained from the site's reach and Page view values, a comprehensive ranking of global sites, and on its Web site based on the last three months of data evaluation of the "comprehensive rankings."

Because Alexa only publishes a site's reach value, Page view value and ranking, and never tell the world how many people have installed the Alexa Tool Bar and in the end how many installed the Alexa Tool Bar users visited a website. Therefore, the industry for a long time to the Alexa data has been questioned, but also suffer from any effective way to prove this doubt, which led to the frequent occurrence of the current situation of the people to slaughter.

Think back, since the Alexa in China has been popular, every once in a while the data clearing 0 and adjust the algorithm trick.

From 05 2-3, to 06 5-6, 07 almost every month, so that the first time in 08 to record a record. The scope of the spread, the great harm of unprecedented, not only to the Sina, NetEase, Sohu, and other portals, Alibaba, potatoes, cool 6 and other e-commerce sites and almost all the video sharing site more encounter all the pieces of data clear zero.

I used to think that Alexa's unequal treatment of Chinese websites is for the benefit of the domestic website. With the Alexa year to the Chinese website data Clear 0 frequency increase, I feel more and more the possibility of such a profitable way.

China's internet has long been tired of regular, irregular outbreak of the Alexa 0 games. ALEXA, when you can pick up the people hate tricks, the Chinese website can be treated equally.