Alexa ranking is just a game a dream

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

More and more Chinese Internet stations are beginning to realize that the era of relying solely on Alexa to occupy a good position and then win the industry and capital awareness is gone. The vagaries of Alexa have made many of the sites keen on its so-called authoritative rankings shudder.

Recently, in response to the recent Alexa for some of China's portal and video-sharing site of the large-scale ranking of 0 events, the domestic network video new media-the first video group chairman of the Board of Directors, Mr. Zhang again stressed, do not use Alexa as the savior of China's networking station, because the "deified" Alexa rankings do not dominate their future. "In the final analysis, Alexa is only a game, it is not the value of the Chinese site itself can be correctly judged." "Zhang said.

In fact, as early as the establishment of 2005, the first video has already questioned Alexa. "Although Alexa itself does not want to lose its impartiality, but because it is some Web sites as a carrier of some interest, so such as ' optimize Alexa data optimization ' and some other cheating means, so that the authenticity of its ranking greatly discounted." "Not only that, Alexa has been known to be unfriendly to Chinese internet users," he said. Alexa requirements of the client only installed its dedicated toolbar can be monitored, which is clearly not in line with the majority of Chinese Internet users use habits, so its final data often with the site's real PV traffic, Web site development is often far from the situation. ”

It is based on the "Alexa has not had too much actual evaluation value" judgment, so that the first video dedicated to their own technology innovation and market development, no longer care about this once attracted a lot of Chinese web sites to join in and enjoy the ranking game. This focus and persistence ultimately makes the first video much more popular with advertisers and affiliate sites. More importantly, the value of the first video is not a simple ranking can be reflected.

Authoritative Network media Data Advisory agency Eric (IResearch) Group of the first video main business-the first video network (VODone bus), made an objective and fair evaluation. The report data show that by "VODone Bus" video ads attracted, users focus on video ads and actively click on video ads users reached an astonishing 64.9%. Among the users of these Vodone bus, most of the average age of 29 years or so in the high-end group, of which 63% have online shopping experience, more than 1/3 users often online shopping, each user on average every month shopping, the cost of a single online shopping is 421 yuan, the average maximum single online consumption is 1053 yuan.

With the powerful power of the Vodone Bus video Advertising Alliance, the value of the first video is increasingly recognised by advertisers, with data from AC Nielsen showing At present, the first video network day PV has more than 120 million, independent IP has more than 9 million, has become China's largest network of video advertising integrated platform, its advertising coverage, arrival rate and precision far more than some well-known domestic portal sites and video sharing sites.

This also means that the first video of the video market for the long-term development of thinking and try has been effective. "China's internet has its own development rules, the final evaluation of a site is not the key to the success of your rankings, but you can really bring value." And this is precisely the direction the first video sticks to. Obviously, in the tension Army's heart, the ranking game is but an illusory prosperity.