Alexa to analyze user requirements to improve user experience

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With the update of Baidu algorithm, more and more attention to user experience issues, improve the user experience on the site is very useful, not only to help the site rankings, but also to understand the needs of users, the site has ranked is seoer most want to see, but the boss would like to see the conversion rate to achieve business purposes. Improving the site's user experience is beneficial in any way.

Improve the user experience, in addition to perfecting the basic functions of the website, but also to enable users in the shortest possible time to understand the information he wants, not only the site page to jump, or content, to stand on the user's point of view, such as: the site to open the next page, open a new window is conducive to user experience, Because if users want to go back to the previous step, directly close the new window is OK, so when you set the window to use target= "_blank". The content of the website is vital to the user experience, a website, attracts the user to come over is the website information, the information is relies on the content manifests.

Many times, we are difficult to fathom the needs of users, because the user's demand is not a constant, we need to keep the site with the user's needs and updates. For an old station to say, with a certain user, can be in their own statistics background to understand the user's situation, know what the user recently used keyword search, station inside and outside the search results can know, but only a site results are one-sided, can not represent the needs of users, and a new station, without a certain amount of users, It is difficult to understand this information.

Alexa can analyze the development of the industry and the needs of users, to join the type of site, you can through the industry some of the strength of the site to analyze the situation of the industry, take two more famous station to analyze, through some users of the site search, you can understand more user relationship is what the problem, what needs.

Through the above data, you can understand the user relationship coffee to join, jewelry to join, home textiles joined the information, here is just 2 Web site results, if you put the industry's top 10 analysis, you will find more users concerned about the problem.

The above data is some users of the site search, you can understand what the user in the station to visit the page, what page is the user is more concerned about, the results shown above dry cleaning to join, Project search, content consulting users are more concerned about. Through the Alexa tool, you can understand the industry users concerned about the problem, what information is more concerned about users, can be based on the needs of users to increase the site's information.

Do a commercial website, the ultimate goal through conversion rate to reach a transaction, if not in line with the needs of users, the content of the site in the wonderful, high-quality are no use. To understand the industry's information, user concerns, improve the user experience, through the Alexa tool to analyze the industry is very good.

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