All customers sincere goods together with Suning integration line on the marketing

Reporter recently learned that the Internet lifestyle brands where customers sincere products (VANCL) will be with the domestic electrical chain leading brands suning strong cooperation, line off the depth of co-operation. From August 26 onwards, where the members of the customer-prudential products by virtue of their clothing label or wearing any clothing goods directly to Beijing Suning's major stores consumption, buy a camera each can reduce cash 50 yuan, buy SLR camera or camera each can reduce cash 100 yuan, and can enjoy other discounts in the store. Suning Appliance members by virtue of membership card number, in the first visit to the official website (www.vancl.com) shopping, can enjoy 5 yuan cash coupons, in the shopping process can be directly reduced.　　It is reported that the activities will continue until October 31, 2010. The two well-known brands of Cross-border cooperation, is regarded as the traditional channels and Internet channels of marriage, the two sides through different marketing methods to expand the potential market.　　As a leader in E-commerce, although entrepreneurship is only three, where customer prudential Products Company has always maintained high-speed growth in the market's influence and appeal increasingly. Strong combination of brand strategy Suning appliance was founded in 2001, ranked 59th in China's top 500, the national private 500 strong first, is the National Ministry of Commerce focused on the cultivation of the "national 15 large business enterprise groups" one. The establishment of ten years, has developed into a leader in electrical stores, the company has at present in the country more than 214 cities with 1075 chain stores, in Hong Kong has 20 chain stores, a total of 1095 stores.　　is a veritable industry magnate. Where Customer Prudential Products (VANCL) was founded in 2007. Since its inception, where the business development of customer Prudential, product categories have been from the beginning of a single standardized shirt to expand today's men's, women's wear, children's clothes, shoes, accessories, home six major categories of tens of thousands of kinds. From the inception of the beginning of the day can only sell 15 pieces of clothing, now, where the daily average customer shipments 10多万件.　　2010 Every customer prudential goods will sell 30 million pieces of clothing, sales exceeded 2 billion yuan. Relevant industry personage analysis says, the two together, the brand and strategic significance will be greater than the activity itself brought about by the sales benefits, digital products of the audience age group and the age of the network shopping groups have a large degree of complementarity, both sides in the strengthening of the target market at the same time, they can expand a large number of potential consumers.　　The representative company of two industry belongs to a common platform on which all the interests are dispersed, and both sides can realize their own interests in the achievement of common vision. Where customer prudential products to become a popular brand where the reason for the impressive achievements, which is the reason lies in its ubiquitous Internet marketing strategy, through the occupation of the internet corner of the rise and fall, as well as good product reputation, quickly set up a corporate brand image, a large number of fashion, young users sought after.　　In the process of enterprise development, where customer prudential products not only stay in the Internet channel expansion, but also constantly rely on brand cooperation, different industry cooperation, the way to achieve brand unity and channel extension. Where customer prudential products relatedThe person in charge told the reporter, at present the enterprise and many brands at home and abroad have cooperative relations, in addition to this and suning electrical cooperation, such as McDonald's, Air China, Chinese mobile, perfect space-time and other enterprises are in their partners list. At the beginning of April this year, Van Han, a young actor Dan and new-generation racing driver, was branded as a spokesperson for the brand and launched a large-scale brand promotion program. Where customer-prudential brand advertising in May began to appear in Beijing, Shanghai, Guangzhou and other bus stop ads, subway ads and bus body ads. It is understood that the brand spokesperson's video ads and even TV advertising program is also in preparation, the National University brand promotion activities are also in the tight preparation. Where the goods have been from the Internet, to become a popular well-known advocates of the people's Fashion apparel brand.