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Blink of an hour, distance "Baidu Search Engine Optimization Guide 2.0" release has been six months, for no matter seoer or stationmaster, it is no longer fresh.

But calm down, read from beginning to end more than a few times, carefully pondering after thinking only found, in fact, "Baidu Search Engine Optimization Guide 2.0" in the concept of SEO that we do not really understand, but not to apply.

That's the real question!

First of all, it must be pointed out that in most of the time, and China today, like all well-known brands, Baidu is also its most loyal users-the majority of grassroots webmaster lack the necessary emotional respect, but must admit, in the "Baidu Search Engine Optimization Guide 2.0", Baidu not only not fooled the vast number of webmaster and seoer, And between the lines also to maximize the expression of the Webmaster are sincere communication and sharing the desire to interact.

In addition to the foreword to the vast majority of grassroots webmaster sympathetic economic dilemma expressed Baidu as China's largest search engine due to the concerns, so with the webmaster sincerely communicate the desire to share the interaction is also reflected in Baidu to the vast number of webmaster, seoer SEO behavior on the basis of induction.

In such an equal and frank attitude based on the exchange, when talking about the vast number of webmaster and Seoer are concerned about Baidu's attitude to SEO, "Baidu Search Engine Optimization Guide 2.0" said: "(SEO) a class called ' White Hat seo ', this kind of SEO has played the role of improving and standardizing website design, making it more friendly to search engines and users ", and affirmed the vast number of small and medium-sized webmaster, seoer hope that through a variety of persistent" white hat seo "operation means from the search engine" to get more reasonable flow " The desire is the search engine can understand and strongly support, indicating Baidu "encourage and support the ' White Hat seo '" basic attitude.

Then Baidu from the point of view of the search engine concrete analysis from the site to the specific operation of the site to a series of "white hat seo" means of specific practices, and specific analysis of some search engines must be curbed, the fight against the "Black Hat seo" negative case, hope that the majority of webmaster, seoer to take

It must be emphasized that in less than 12000 words, "Baidu Search Engine Optimization Guide 2.0", Baidu from the site before the first domain name selection, website SEO motives and objectives and other aspects of the tireless reminder of the general webmaster, the use of SEO methods must pay attention to the user experience, All SEO methods to win more users, and then win the user's recommendation as the ultimate goal.

As long as the heart, we can from the "Baidu Search Engine Optimization Guide 2.0" to see, for the vast number of small and medium-sized webmaster, seoer that "as long as we use a variety of SEO methods to truly ranking the site to do Baidu search engine rankings" Always in the front ' position, which means a steady stream of traffic and orders, this site is a successful website "of the custom, although Baidu did not explicitly oppose, but it is more than once in the text of the opportunity to use various opportunities to gently remind us of goodwill, such a view, although understandable, but not correct.

For the majority of small and medium-sized webmaster, seoer are too concerned about the general psychological characteristics of search engines, "Baidu Search Engine Optimization Guide 2.0" sharply pointed out: "Search engine is only a common site visitors, the site's crawl way, the value of the Web site judgment, are also from the user's point of view, Any improvement to the user experience is a search engine improvement. Search engine optimization, but also will allow users to benefit.

In talking about the vast number of small and medium-sized site webmaster, seoer Most concerned about the Site keyword search engine rankings, "Baidu Search Engine Optimization Guide 2.0" officially gave the Baidu keyword ranking of the most important factors: "The Internet to provide the same content, Service site There are many, in the same content, Which site will be in front of the search engine? The decisive factor is the recommendation (more users). We often say that the chain (outside the chain), is (more users) recommended one (specific form). ”

"Baidu Search Engine Optimization Guide 2.0" further pointed out: "When the content of your site on the user useful, users will recommend to others, the recommended form may be various: Instant messaging tools to their friends, in their own frequent forum reprint recommend, write blog very solemn introduction, On their own website to do links recommend and so on. These recommendations will be used by search engines to determine the value of Web pages, Web sites.

Therefore, Baidu reminded the general webmaster, seoer, no matter what kind of website, not only should strive to do "the content of the website to (potential target) users useful", but also "should make full use of their advantages, so that users through the vote, comments and other means to judge the quality of resources", "appropriate encouragement, Guide users to recommend your site, the site in the search engine performance has a great help (note is "appropriate encouragement, guidance", which means "excessive encouragement, guidance" in the eyes of Baidu is cheating).

How do you know that "content on your site is useful to users"? Baidu warned the vast number of webmaster, seoer, website "bounce rate, exit rate and user stay time" and other user behavior analysis indicators can not be lightly, through this series of user behavior analysis indicators to let us understand "how to better meet the needs of his (users)", More targeted to the potential user group needs to continuously organize, build our website unique original content (website unique service) system.

What kind of SEO behavior is Baidu banned black hat seo cheating? In the "Baidu Search Engine Optimization Guide 2.0" in the definition of Baidu:

"Any use and amplification of the search engine strategy flaws, the use of malicious means to obtain the quality of the Web page does not match the rankings, resulting in the quality of search results and the user search experience decreased behavior will be the search engine as cheating behavior ... The most basic rule of demarcation is whether the proliferation of this behavior will affect the search system and ultimately hurt the user's search experience. ”

And, "any behavior that harms the user's interests and the quality of the search engine results will be punished by the search engine."

In the above, "Baidu Search Engine Optimization Guide 2.0" On the basis of we can understand more profoundly "Baidu Search Engine Optimization Guide 2.0" said "The Internet brand building is high-quality content, service in exchange for users of the content of the site trust, so that users from a search engine to become (the site) Loyal user Process "website operating objectives.

In this way, the purpose of SEO is only one--to meet the needs of users, the establishment of site Word-of-mouth, to create brand sites. In Baidu's view, the use of Search engine optimization (SEO) to achieve the site brand building steps should be such:

"At the lowest level, let the user know what he gets from your site, step in, let the user think about your site the next time they want to find this information, and ultimately, let the user think about your site the first time they find the same content."

Can imagine this process is extremely difficult--because the site is often the value of SEO is small and medium-sized sites, and for more small and medium-sized sites, can continue to obtain orders from the search engine traffic, survival is already a very difficult thing, but also dare to talk about what brand site to build?

Indeed, for more not to get rid of the "survival or destruction" problem of small and medium-sized sites, SEO and all other sites to promote the operation must first meet the basic requirements of the site to live, can not meet the conditions of the promotion methods are irresponsible.

However, if you leave the premise to meet user needs, including SEO, any promotional means can not really achieve a better survival of the site goals.

Moreover, "since ancient times, do not seek for a moment, not to seek the overall lack of a domain", if a webmaster, Seoer's highest goal is always to "better die than live", then what kind of SEO concept is redundant.

But if a small and medium-sized webmaster think, in the survival of the lowest goal on the basis of their own must further pursue to make their own site not only alive, but must survive longer, live better, we have to seriously consider the "Baidu Search Engine Optimization Guide 2.0" in the SEO proposal, Constantly changing our SEO concept, and further this change in the day-to-day work of SEO performance.

After all, building the network brand is one of the few shortcut of SME success today, which has been validated by more SMEs. Of course, this change will not be smooth, it must be full of hardships, must continue to adhere to, based on the reality, and constantly adapt our working methods, but must always adhere to the kind of SEO and all the Web site to promote marketing techniques the ultimate goal is to serve netizens, create brand site means of the concept.

Stick to it, maybe the future of China's Google, Apple is among us. People can not live in the reality, the dream must start from the reality, but in the real life of the people are not too realistic, so that the loss of the dream and life, work and fun--seo is no exception.

"Your position

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The ideal makes the pain glorious "(this article by the SEO Yunnan original first, All rights reserved, Wenzing, reprint, please indicate the article starting from the link form http://www.gouyn12.com/seogw/207.html)