All kinds of Olympic food dazzling

During the Olympic Games, each shop, they are also ready to ride the Olympic Games. To know 4 years ago, Beijing Olympic Games but let them earn a bowl full of pot, you shop owner naturally unwilling to give up the dream of the small train.

Leisure food hits the highest

Leisure food is an essential commodity of shop. From the shop, the reporter saw some specifically played "eat and drink to see the Olympics, food 9.9 yuan" promotional, and some businesses also launched "Package Mail", "special" and other marketing tools.

"These two days, my beef jerky, pickled pepper chicken claw, flavor wok peanut and other snack food sales rose at least 3 times times." "A shop owner in Shenyang," good faith told reporters that the physical store in Shenyang after midnight nothing but three species, one is the night, more suitable for young people to party, not suitable for the public to see the Olympic Games, large stalls and other catering units have opened the door, but the environment is not as comfortable as the home, there are convenience stores, but there are too few food varieties, can not provide a place to watch TV. As a result, many people choose to watch the tournament at home, and the shop becomes their best choice of residence life.

With the arrival of the Olympic Games, leisure food consumption increased by 132.5%, the search attention increased by 60.6%. Beverage products, consumption rose more obvious such as carbonated beverages, QQ online shopping in the last week of consumption up to 57.45%, Red Bull and other functional beverage sales also increased by 29.35%, are suitable for stay up late "home food."

4 days to jump out of 20,000 "Olympic merchandise"

July 24, the reporter once to the London Mascot Sales survey, then on a network shopping platform search "London mascot" word, only 146 items. and 4 days after July 28 is the opening day, the reporter again inquires these several key words, show more than 230. Search "Olympic" two words, the number of goods for 65,156, more than twenty thousand or thirty thousand items.

Reporters to see these goods, books, magazines, newspapers, the largest number of goods, reached 29,000. Sports shoes are two, up to 6,050 items. Clothing arranging third, the number is 2,993 pieces. Looking at these goods carefully, not all with the London Olympic logo or directly related to the Olympic Games, and most of them are some welt products. For example, the clothing category ranked in the top of the best-selling list is with the British rice flag pattern of women's and men's, if not in advance, completely and the Olympic link. The sports clothes that should be the most related to the Olympic Games, the sales of the front line is also a regular commodity.

"In fact, these are the normal clothes we sell on weekdays, and they are the temporary addition of the" Olympics "tag in the name of the day before the opening of the London Olympics. "said Ms. Wang, who sells T-shirts in Shenyang.

Fewer network-union-line respondents

Reporter in the process of interview shop found that a well-known online shopping platform for local life column launched "To watch the Olympics, for China refueling" activities, a total of several activities, including watching the Olympic Games at home, such as Ice Cool Olympics, happy wine, watch snacks, full belly food, night outside the sale of several items, the first several items are network marketing, Night Takeaway is a physical store that links local evenings to Olympic fans.

It can be seen that the online shopping platform to join hands with the offline really create a unified network under the London Olympic Games Sheng City. But open offline entity shop A page, the reporter found that the participation of the store is very little, Shenyang local store only 41, of which KFC shop, itself with 24 hours delivery business. There are also a few cake shops belong to the same store, just with a different branch name registration.

"I don't know what the effect will be, so I don't want to be involved for a while. "The reporter consulted a snack shop in Shenhe District, the boss said to the woman that the Olympic Games held in London, compared to the 2008 Beijing Olympics, people's attention is much less, so do not know how purchasing power." In addition, the tournament is after midnight, day business day. Evening again for an unknown sales wait, not worth, so don't want to involve.