All modes of electric business are ink brand channel trend is becoming clear

Recently, the power business is exhausted, the most unfortunate news is that the loss of the Amazon, this loss is very hurtful, because the indirect impact on the imaginary space of Jingdong, which will have a great impact on the listing of Jingdong. But from the approach of Jingdong, it seems that we have not planned to go on the market but turn to the profit, which is actually what the customer has already done. The only thing that bleeds on the market will be nothing too much, and Macaulay is almost out of town, or rumored to be merged. I also told a lot of small people, hurry to seek mergers and acquisitions, take advantage of suning easy to buy such a big head still in, not no chance to recover a little loss.

I have been very simple reason for the Jing Dong, Jingdong is the leader of the enterprises, and the stock of the leading stocks, as soon as he is finished, other people will have no imagination space. Of course, the field of electrical business does not think so, we all feel that if the defeat of Beijing East, they will become jingdong. This is the traditional enterprises out of a number of rigid thinking, electricity and traditional enterprises store completely different stores, after all, is a real stronghold of the flow of people will not be too large, and for the site, traffic this thing, obviously more fluctuations.

In my previous article I wrote very clearly, you do the electrical business to consider a problem, do the listing or do profit, at present, if the Jingdong customers do not want to do the listing, other people also don't fantasize. So the business or vertical, has not relied on the so-called model can reverse the status quo, if the foreign Amazon wins, then the domestic may not copy this route, so the new road is like group buying, need everyone to grope together, and groping time left to the electric commerce is not much.

Of course, it is important to note that the background of the development of the electrical and commercial sector is actually very much related to this round of inflation, the rise of the electric dealer is actually similar to real estate, the rate of growth is actually similar to the speed of the currency issue depreciation, this kind of growth is actually misread, in other words, the former piece of money is now two dollars, If the transaction is unchanged, the turnover will increase by one fold. Many people say that the trend of the electricity quotient, Ah, the future, infinite space Ah, and so on, in fact, not so good prospects, just inflation. At present, even if the economy is not deflationary, it is already shrinking, in this case, narrow market competition, will become more intense.

The reason is that the electricity quotient is more than the "cheap" led to, Jing Dong once cast entity ads, want to rely on value-added services to do the brand, living is easy to buy and pull back to the price war. And I in my course the first page of the PPT is the brand, the meaning of the brand is to differentiate products and premiums, so in order to cheap, certainly do not, such as millet. Because if you use cheap as a selling point to do the brand, and finally if you are no longer cheap, you will be scolded yelled. And you have been very cheap, do not make money, then what is the purpose of doing things?

It turns out that Chinese consumers are not loyal to only the price, and in another article, I said, in addition to cheap, is to reduce customer uncertainty, such as high-speed logistics and delivery payments, and this is the best Beijing East. If not, then really, there is no way.

From the current point of view, the traditional enterprises to do electric power is very high, although the traditional enterprises are not familiar with the Internet, but the brand is still in, if the channel as a traditional shop to supplement, may not do a good job, it is not necessarily to go Taobao day cat route. For example, based on lbs set up shop online service store, can solve a lot of people shop to see the item number, online search again trouble problem. As for prices and discounts, nature can be reduced by the low cost of network operations, this decentralized channel extension, it is likely to become the most easily accepted by the consumer model. Of course, lbs here is an important issue, so the core focus is to provide services, otherwise, because of the characteristics of the Internet, triggered a nationwide range of goods, but also outweigh the gains, so you can consider as a mobile phone end of the electrical business breakthrough.

Mobile phone dealers because of the limitations of the display, it is difficult to have a good shopping experience, if it is to provide service channels, and offline stores for the main display services (such as bullish on the product brush two-dimensional code trading), I am afraid will help the traditional business to achieve a rapid transformation of the electricity business, without the bitter forced to learn Taobao rules.

From the macro point of view, the day cat rely on Taobao traffic can also support, but Ali profit has been based on financial credit, while the owner of the search is very painful, the platform's concessions are now all the meat cut, this state will certainly not long, And all kinds of fraud against the store has surpassed the previous unscrupulous store fraud on consumers, the deterioration of the environment will eventually have a whole trend reversal. As for the Beijing-east platform, is a strategic focus, but also very sensible point, but, although the strategy is again correct, there is not enough time and good environment for his successful implementation, the problem is very serious.

As for branding, in the media age, has been the trend of all walks of life, and this brand is not a big seller of wheat bag brand, but really differentiated and premium brands, and this brand of electrical goods licensing channels from the media to build rather than Taobao store traditional operations. such as professional community (blood community), micro-blog marketing (Big Bear brand haha) and so on. At present, from my personal test of mobile phone sales promotion and some product recommendations look, completely no problem. Only on the idea and planning requirements will be higher, although not to do a particularly big cause, but it can do more moist business.