All of a sudden, I thought that the entrepreneur was miserable.

"We thought 360 would do it, but didn't expect them to do it so quickly ..."

Suddenly I feel that the entrepreneur is very miserable. Their unknown products do not calculate the scenery, made to release after the big popular, not two days after the giant released almost the same product, are tears AH.

The sad entrepreneur called Li Gang, the founder of the Fast button. Fast button is a small mobile phone accessories, inserted in the headphone jack, through it can be very convenient to complete such as photo, positioning or phone function, a key to eliminate the cumbersome steps to unlock the application. Recently landed a roll call time, raised more than 200,000, about 10,000, a good response. The other day when he came to Beijing and talked with him, he said, 360 is doing similar things.
I asked him, "When did you know what they were doing?" ”

He replied, "About three months ago." I heard that there is a hackathon inside, a team made a prototype out, the old week named well, so they opened it. ”

"Is there a chance to beat them?" ”

"Difficult." If you give us a little more time, now we are on the hardware about four months ahead of time, software more points, orders are about 50,000. It's still too early. ”

Just yesterday, 360 on Weibo released a new product, called 360-Chi, said to be dust plug, visual can be used with 360 portable WiFi, can also be opened alone. The selling price is said to be within 10 yuan and listed in March.

Guess 360 Chi key is 360 portable WiFi team made products, the team in the 360-year meeting to get 1 million advanced best team award, said weeks I also said at the annual meeting of the "360-chi key is really innovative products." 360 Wi-Fi has sold 6 million pieces in six months, and recently signed Gome, and there are channels under the line. Strong team, first paved the channel, the boss's approval, 360 in addition to start late, the advantage is really big.

What can be done with such a small shortcut button?

Can do a lot. Every day we wake up the mobile phone to open the application process, often repeatedly do so several, and these actions accounted for a large proportion. The Quick button and the 360-chi key to do is to simplify the process, not to open an application, but directly to complete a function or task. I don't have to find a micro-letter to open and then send a message, but press a key, you can send a message directly. It is the physical level of the launcher portal, another mobile desktop. Previously, the successful application of the goal is to occupy the first screen, now, is stationed in the shortcut button.

In addition to the software on the phone, the quick button also wants to extend to other smart hardware. For example, you can remotely open the home of smart lights or air-conditioning, or a button on the phone to open the smart Home Control center, can be made not necessarily, but there is a lot of imagination space. Nest and iwatch may all be aiming at this goal.

So, 360 may not be the most dangerous opponent, Millet is.

In order to achieve the goal of physical level launcher, the fast button needs to get through the application of the interface, this thing is difficult to do. The same is true for hardware extensions, and it's not easy for startups to get the support of other players. After a strong opponent to catch up, Li Gang said they can do is to run, talk about the cooperation between the various, do their own offline channels, product development must be intensified. In addition, they are actively looking for external VC help, especially with the background of VC.

"The independent fund is afraid to invest in such projects. Barriers are not enough, 360 of these companies to do again, startups best to find a lot of powerful companies to seek help VC. "A familiar investor said.

On the prairie, there is a leopard to throw down an antelope, a meal can not finish, will put the rest of the meat into the tree, the Lions can only watch. Quick button This thing, like is beginning to move meat up, a group of lions have been around ...