All parties to speed up the distribution of mobile payment competition and innovation into the leading advantage

Our intern reporter Yuguiri Mobile payment is a rapid development of the market, the prospect of a good. Competition among telecoms operators, financial institutions and third-party payment companies is intensifying, and they all want to dominate the mobile payment market. Recently, China Unicom and Huaxia Bank signed a strategic cooperation agreement on mobile payment. The two sides will carry out the financial Information service based on 3G technology, and realize the mutual benefit and the total win.　　With the strong intervention of operators and banks, the mobile payment market pattern is feared to be variable. The prospect of mobile payment is promising, the parties compete to cut "cake" with the wide application of 3G technology, the diversification of mobile terminal functions and the rapid increase of mobile phone users, mobile e-commerce is developing rapidly.　　At the same time, mobile phone payments followed the scale of growth, and gradually become the focus of industry attention. According to China's E-commerce Research Center statistics, 2010 China Mobile payment market overall size reached 20.25 billion yuan, an increase of 31.1%. The 2011 mobile payments market is expected to usher in a stronger growth in 2012 mobile phone payment transactions will be more than 100 billion yuan. By 2013, Asian mobile payment users will account for 85% of the total number of users worldwide, and our market will be more than 150 billion yuan. The annual growth rate of China's mobile payment will exceed 40% in the next few years.　　It can be inferred that the mobile payment market is promising and has great potential. A few days ago, China Unicom and Huaxia Bank to reach a cooperation agreement; Chinese UnionPay announced its new generation of mobile phone payment business has been a large-scale pilot; Alibaba is not to be outdone, announced in the next five years to pay treasure to invest 5 billion yuan to optimize Alipay system and comprehensive layout of mobile payment and other emerging areas.　　It can be seen that telecommunications operators, financial institutions, third-party payment companies have resorted to all the tricks, in order to lead the mobile payment market, exacerbated the market competition. The mode of cooperation between operators and banks is expected to lead the three major operators in mobile payment market in order to seize the business opportunities brought by mobile payment, and to increase the layout of mobile payment market.　　This means that operators and financial institutions are strengthening the docking of resources, telecommunications + banking models or become dominant. Recently, China Unicom and Huaxia Bank reached a strategic cooperation agreement, the two sides to carry out the financial information services based on 3G technology, to achieve all-round mutual benefit and win.　　At the same time, China Mobile's subsidiaries and construction banks also reached strategic cooperation to seek a mobile payment market, the two sides will be in the foreign currency loans, factoring, bill acceptance, capital Management, all kinds of collection, payment, bank cards and other aspects of cooperation. In fact, China Telecom also cooperates with many banks. It is understood that the user opened "wing payment" business, in the bank designated outlets use the sky-wing mobile phone account to recharge, you can in the Cooperative Bank of the POS machine brush Mobile phone consumption. In addition, China Telecom and the bank issued a joint bank card, the sky-wing mobile phone number and the bank card binding, binding can use the mobile phone anytime and anywhere to transfer funds to the "wing payment" account, card holders can be used to brush the mobile phone in the telecom merchants at any time to consume.　　Mobile payments have been integrated into every aspect of our lives. OperationDirect cooperation between business and banking has obvious advantages. Operators have a professional electric business platform, a wealth of Mobile information solutions, and the bank has advanced service capabilities, a wide range of customer base and coverage of the National Marketing Service network, the combination of the two can better provide users with convenient, efficient and secure mobile payment services.　　In addition, their direct cooperation can effectively solve the problems existing in information security and product development of Third-party payment platform providers, and can realize the sharing and management of financial Information service and bank intermediary business, which is suitable for the development of China's mobile payment industry.　　It can be foreseen that the mode of direct cooperation between telecom operators and banks is expected to dominate China Mobile's payment market.　　The competition and innovation becomes the key with the third party payment market pattern of basic stability, unless there is a special innovation, it is difficult to have rookie appearance. Although the current telecom operators, banks and third-party payment platforms have actively entered the field of mobile payment, but mobile payment involves many industries and links, and the operating model is different, they inevitably face a variety of development problems.　　The imperfect policy and the backward development model seriously restrict the progress and innovation of the mobile payment market. Financial institutions and telecom operators are the two main bodies of mobile payment, perhaps only to speed up cooperation between banks and telecom operators innovation is the breakthrough of mobile payment development. Only by strengthening cooperation can we realize resource sharing and complement each other, and promote the growth of mobile payment industry more effectively.