All-round Analysis Group Purchase website Market operation

Common profit model of a group buying site

Today's web site to rely solely on traffic, advertising to profit has been very difficult, the site must have their own clear business model to grow, but also http://www.aliyun.com/zixun/aggregation/9861.html "> Core value. Compared to other types of Web sites, group purchase site because of direct face to goods, consumers, enterprises, his profit model is relatively clearest. At present, the relatively mature profit model in group buying has the following six kinds

1 Commodity direct sales, to "buy" the name of the direct landing on the website of commodity information for direct sale, where the source can also be their own purchase, or to cooperate with merchants to sell, direct access to merchandise sales profits. Commodity Direct selling is the traditional way to realize the basic profit in the operation of the website.

2 activities Rebate, the site as a business and buyers in the middle of the bridge, the organization has a common demand for buyers to the business collective procurement, after the business to the site to pay the return on profits, that is common in the life of the "rebate" form. Don't underestimate this "rebate", he is one of the most likely to be your most profitable way. Buy goods small to daily necessities, big to electrical appliances, building materials, decoration, automobiles, real estate, etc., if you successfully organized a large procurement group, such as buying a car regiment, buy a house group, only one activity of the merchant profit return small to tens of thousands, large to a hundred thousand of or more. Now some large group buy site known as thousands of people buy will even have million people group buying will, this large-scale procurement of its profits generated by the big can think.

3 Business fairs, can be held without a regular business exhibition exchange, merchants can take this opportunity to promote new products, trial, can face-to-face contact with customers, receive advice and orders and to understand the needs of customers and suggestions. The website collects the booth fee from the merchant to obtain the profit.

4 Advertising services, group buying sites in addition to the regional characteristics, his audience is generally equipped with the consumption, purchase capacity, to buy the crowd, for the business positioning precision, clear target, low-cost, it will become the best advertising platform for business.

5 to sell membership card, "IP member" is used to highlight the user "distinguished identity" common way, in the young people, especially the student population is very popular. Group buying site can be issued by the form of membership card to allow users to promote the "identity", the site can provide card members with cheaper commodity prices, more intimate service, you can allow card members directly in the cooperation of the Merchant entity shop "buy".

6 points to join, when the site developed to a certain influence, virtually already for you to do project investment. At this time can provide authorization to the franchisee to set up a separate station for the franchisee to provide network platform, operating experience, share the site brand. At the same time to get the franchise fee also expanded the influence of their own size.

Group Purchase website operation, the profit model is not limited to above 6 kinds, according to own development condition, the environment characteristic, the innovation, may produce more profit way, for example for the merchant, the buyer provides the richer value-added service and so on.

Interpretation of two concepts and market analysis

"Good and save money" is the eternal life of a standard of living since ancient times, especially in the soaring prices today, people shopping, consumption is more prudent. Therefore, in the common life of colleagues, classmates or friends together to the same business to purchase, so that businesses to provide a lower price, which is the original form of "group purchase."

Group purchase, that is, group procurement, also known as collective procurement. Generally by a person or organization to convene, will have the intention to buy the same product consumers organized, a large number of manufacturers or the general generation of the purchase behavior, in order to ensure the quality of the situation, access to products ultra-low prices and service security. Group buy goods generally have a higher brand awareness, occupy a larger market share, perfect service system, good after-sales service, product quality and stability, can withstand time testing, to provide a complete enterprise and product information and other characteristics.