All sealed: One nut, Li Shufu.

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Mr. Li is now confused, the self-made man, who has weathered 18 of frost and Snow, the founder of Geely Group, known as "the first person of private enterprise to build the car", now has a somewhat puzzled heart, Li Shufu said: "Speaking of brands, I am a layman, I do not understand how the brand construction;" I was most opposed to advertising, but now I do not. From the quality, technology, prices and services, Geely is not very bad, or similar products with foreign peers, the distance is not far, but why Geely this product, people always think is not a good product, especially in the price, with others very far away. ”

So Li Shufu asked: "Our technology still need to improve how much, quality still need to improve how much, service also need to do what degree, price positioning in the end how to decide, brand promotion in the end how to refer to ..." ”

The emergence of Geely sedan, I know that Li Shufu's heart has a dream, but it is obvious that the dream of Li Shufu from the beginning is misplaced, he began to talk about the brand's problem, but in the face of doubt, but asked the technology, quality and service. Visible: Mr. Li did not realize what the word "Geely" means, do not put the word "auspicious" to the Chinese people's own best car this status, then the next, will appear technology, quality and service problems, when you do not have the full heart, not to dig into the "best" of the meaning of the three words, Can not be the evolution of all the goals of action, so the technical problems arise, so the quality problem arises, so the service problem has arisen. I only ask Li Shufu: "The best" can penetrate into your heart pith!

Over the last few years, my desk glass has been under two pictures, not what sweet car beauty, not what the lake, the first picture is a poor area of children, wearing a patch of clothing, where work hard to read, the whole picture of the treatment is black and white, will that deeper poverty and reading, The pale and dignified close-up was very volatile. The second picture is a close-up of a nut, you did not read the wrong, the whole picture, only a nut, where rattling Sheng Hui, the nut inside the wire ring buckle, the whole nut by the light refraction, the texture of bright, steel nut itself is cold, but I think it, it is the most vitality.

Mr. Li is a car maker, and we take the process of installing tires on a car line as an example, the same nut, imported nuts with a twist, are easy to screw in, and then with the wind trigger "sudden, sudden" two, has been in place, and the domestic nut, although it has been in line with such a production standard, but many times, You can't even buckle up, hand just a twist, has been stuck there, can only use the wind trigger hard to hit it. In fact, there is no brand, no technology, no quality, no service, all the essence of the "nut" above, you are in the end with what kind of spirit to build a car.

In manufacturing, silk is the jargon, is also one of the most common unit of measurement, each wire is equal to 0.01 mm, the thickness of a hair is about 10 silk. However, when making a product, if the design tolerance of this part is required to be 5 wire, that is, in the process, plus or minus can not be more than 0.05 mm, but actually what will happen? This 5 silk, will appear up and down the floating, so that the actual tolerance into 10 silk, and this is judged to be qualified for quality, flow out. In our entire car, there are more than 5 silk, there are more than 5 silk, countless of these beyond the standard details constitute our car. When the car was manufactured, debugged and stored, no major problems were found, and it was judged to be a complete vehicle. After that, in the course of the use of the car, the problems that occurred were caused by small problems such as the original 5 silk and 10 wires.

Is that nut, inconspicuous nut, is the true spirit of the car, is all enterprises, in the brand, in technology, quality, service and other aspects of the spirit of the pursuit.