All the companies hooked up with the electric business are starting to get busy.

Eyes look away from the double 11 also half a month time, all with the electric business hook up the enterprise all started busy. Among them, both Ali, Jingdong, such as platform business, there are Han clothing homes, TCL, Dongfeng Citroen and other various businesses, as well as Shun Fung, rhyme Tatsu and other express companies, but also early on the purchase of goods loaded into the shopping cart consumers ... Double 11 is a continuation of the carnival for several years, but behind this carnival, someone destined to tears in the flying, there are still smiling faces.

11 Great Promotion

Platform business is already ready to send, take out the skill, after all, double 11 directly related to the annual performance. Ali listed as the first big test, its early October 13 on the official release of the dual 11 strategy to "globalization, wireless and platform" for the concept, vowed to create the history of the largest double 11 carnival day. It is understood that Ali set the sales target of 50 billion yuan, far higher than last year's 35 billion yuan, the increase of more than 40%! Ali integration of all of its resources, in addition to the Web site Taobao, cat, Mobile end will also become a play, and UCWeb, Youku, Weibo, Yintai and other companies have inextricably linked with Ali Enterprises will join. Even the low-key rookie network has completed in more than 200 countries and regions of logistics resource layout, can achieve global package access.

Ali has always been regarded as the biggest competitor of Jingdong, naturally no weakness. In order to carry out differentiated competition, jingdong not only spell prices, but also play a diversified approach-the official release of the "New consumerism" manifesto. In addition to providing consumers with large incentives, but also to provide consumers with high-quality goods, convenient logistics, intimate after-sales service, such as the 360-degree full process of high-quality online shopping experience. To this end, October 20, the Beijing-East announced that its first "Asian" Modern logistics Center (first phase) in Shanghai Jiading officially put into use.

Dangdang to play the relatively large, even their own logo have changed! Dangdang announced the upgrade renamed as when, delete the non-keyword "net", but also replaced the logo, and even 15 years of promotional words "online shopping '" to "become" Dare to dare to "when", visible to the determination to fight. And when the early start of the Low-cost model, to rely on a long period of low prices to avoid the double 11 possible consumer diversion.

As for Suning easy to buy, Gome online, poly United States excellent products, excellent purchase, a shop and other electric dealers, are also a big surprise recruit, want to gain in double 11. Everyone seems to embrace the attitude of easy to buy-and strive to eat meat, and then also want to drink a mouth soup. This year 11, doomed or Shiji.

Merchant's tears, the platform's music

In the platform to actively play a propaganda war, ready to fight, businesses are busy. All businesses are not willing to miss the impact of sales time, it is understood that only to participate in the double 11 days of cat sellers up to 27,000, for the history of the most involved. Only with the maturity of the dual 11 model, destined for the music of the platform is the merchant's tears in exchange for.

Even if the double 11 has more marketing battles, there is no doubt that reducing sales is the only way to win. Price promotion does not need a platform for a penny, the so-called subsidy XX billion, but also more businessmen pay, the platform is more to provide channel location and flow. and the price promotion behind the inevitable is to let, with the business greatly let, double 11 period will inevitably have massive orders poured on the platform. And huge orders brought is a platform for a short period of time to obtain huge funds, limited to users to confirm the receipt of a long time, huge sums of money must not be issued in a short time to the hands of merchants, will undoubtedly cause great pressure on the business.

Then there will be "ice fire two days" phenomenon, one side is the merchant because of shipping and crazy cushion, and then bring huge capital chain pressure, the other side is the platform to squeeze the precipitation of funds to obtain surplus value. The platform smiles the flowering behind, all is the merchant silently two tears. Anyway, the platform as long as the operation is good, will always make a plate full of pot. Because businesses can only rely on their access to nutrition, can not be separated from the platform, in the double 11 period, such problems appear particularly prominent.

Double 11.

In the double 11, 618, National day big promotion and so on noisy, lively promotional season behind, but hides the contradictory sharp, the complex question. On the one hand, Taiwanese businessmen, affected by these promotional seasons, will be most focused on the promotional season, which will inevitably affect the day-to-day management and operation of the business. There are even rumors that Ali Double 11 as early as six months ago has begun planning, the deployment of many lean force. Again and again the marketing war, let the platform tired. Even some platforms in the dual 11 period by Ali, Beijing east of the "oppression", traffic and sales are not increasing back.

On the other hand, for businesses, promotional season has to be the head. There is usually a glut of stock, which creates huge financial pressure. Plus by the platform charged high advertising costs, location rents, commissions, in fact, to the final profit or loss is different. Especially small and medium-sized businesses, bear more pressure.

But more questions come from consumers. As consumers ' perceptions of consumption become more and more rational, they are more aware of the nature of the so-called big price cuts. In the immediate view, although the electric dealers and businessmen are busy, for the double 11 do preheating, but can obviously feel the current lack of enthusiasm of consumers.

In addition, the biggest problem in the promotion season is the concentration of consumption, which consumes the short benefit of the holiday year after day. Let the market at a certain time node deformity outbreak, the final impact is the normal operation of the entire market. Double 11, as the electric dealer's most popular sales festival, this year still can play?