All those years we walked along the road of Enterprise station optimization and Platform optimization transformation

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Do business station from my because unbearable to the station of those endless content outside the chain and friends chain, there is endless variety of bidding tasks, began my gorgeous transformation, went straight to the station optimization, engaged in the optimization of the industry for two years, through the ups and downs of the platform of the road, in this language will be written out to him, if there is the same experience with me, can be explored together.

First of all, I contacted the Enterprise station optimization, from outside the chain publisher, as well as the standardization of soft writing, at that time the soft text does not need any original, direct do point Enterprise profile, plus contact address even if a soft wen, the chain is not so troublesome, directly put the URL in the contact after the solution, even if the problem, Though very rudimentary in the way of optimization, but because of the Baidu at that time the attitude of the SEO is ambiguous, these practices are still more obvious, the site's online rate can reach 80%, and achieve a lot of stations, if some of the competition is relatively large, we have to click on a variety of artifacts, Flow assistant and dozens of or even hundreds of links and other gods to quickly improve the rankings, although it is black hat, but the effect is very significant, and the short time will not drop the line.

But after the big update on Baidu last June, a large number of stations fell down, a lot of previous practice seems unworkable, so, people will always find a variety of outlets, we then in order to find the law of Baidu also conducted a lot of experiments, such as what can be used, which can not be used, can be used with content is still the emperor, Outside the chain but only to become the courtiers so reluctantly mastered the little law of Baidu, but the site on the scale compared to the previous, has been very different, so the changes in the internal code has gradually become a mainstream trend, three tags to describe the way the change, as well as the long tail word mining, keyword distribution, the importance of the inside page, The simplification of the code as well as the internal page title keyword changes have become an important way to do the station, since do is the ranking of Baidu, all ideas to follow the pace of Baidu to go. And eighty-eighths of the time spent on how to do original content and the chain, people feel that life is indeed consumed.

So, in such a context, the author began a difficult turn of the road, aimed at a large internet companies, to participate in the platform to build, just start, do the sudden transformation of the way people are a bit off guard, but do not know how to do it, if do not give you the right to modify, Title three labels have been optimized many times, it is difficult to change. Outside the chain, the outside chain of large stations can not be satisfied by a little bit of link, and a lot of URLs make people even more nowhere to start. Completely different from the imagination, but through the early days of the pain, and finally found himself. There has been a certain improvement in thinking. Big Station, the first thing to do is to get the idea of this station, site structure, keyword structure and so on, in the hearts of a comprehensive impression. Then is the observation and excavation of a large number of data, the daily PV, UV and order has become indispensable things, jump rate, a single rate has become a daily standard, do major stations, more important is not optimization, but the user experience and operations, how to their own web pages, products, marketing to customers, to the search engine sales, If there is a change, where is the change.

Road long its repair far XI, SEO still need up and down and searching.

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