All traditional businesses do not need e-commerce sector?

Morning News (Reporter Sun Yu) "All traditional enterprises do not need e-commerce departments at all and 99% of Chinese enterprises' e-commerce departments should close down." Jingdong Mall CEO Liu Qiangdong recently celebrated the 20th anniversary of the special event "Master Class "On the speech, so that is in full swing e-commerce business traditional enterprises can not help but be surprised.

Speaking on the day, Liu Qiangdong said that what traditional enterprises need to do is make brands and production better, rather than investing vigorously in establishing e-commerce departments and docking with Jingdong Mall. At the same time, Liu Qiangdong said that Jingdong's future needs to be done is to make big profits in the marketing, trading, warehousing, distribution and post-sale retail sales.

"Now China's home appliance manufacturers have their own e-commerce department and Jingdong cooperation, open their own flagship store, and then authorized, so very tired." Liu Qiang east of the traditional business "collective electric shock" issued a feeling, "'do not do electronic Business dead 'situation led to all businesses are building e-commerce sector, but this is not sustainable, and now many e-commerce companies did not make a better life, one day the industry will return to the rational one day. "Qiang East in his speech To the uniform brush "to the line" traditional enterprises Weaponry that companies do not have to pay attention to their own products are sold online or offline, as long as the brand do a good job in the production, manufacturing, research and development well , Then unified treatment of online and offline, to develop the same price, there will be a market. For example, Apple iPhone as long as the people do, always buy, do not need to specifically establish e-commerce sector docking with the various e-commerce platform.

In the opinion of Liu Qiang Dong, there will be mainly two major consumer goods industries in the world in the future: the brands responsible for creativity, design, research and development, manufacturing and pricing, and the retailers responsible for marketing, trading, warehousing, distribution and after- Of the middle interest groups such as agents, distributors, etc. will face the outcome of death. Traditional enterprises to become brand names, and Jingdong future will use the platform and the huge amount of money to build a logistics system in retail these five links to create new value. In the view of Liu Qiangdong, there is a huge potential for future development in this area. "One or three billion a year can not be called a profit."