Alliance launches 2014 first quarter mobile Internet Analytics Report

If you also think that active users are mostly concentrated in the one or two-tier cities, the Internet battlefield and the three-line and the following cities, it would be naïve. Today, the alliance has brought us a 2014-year Q1 Mobile Internet report, from which we can see that the three-line and the following cities, equipment activity and the number of iOS devices and so on are the one or two-tier cities, and the 4G battlefield is also outside the Beijing area of intense expansion, Perhaps the user usage and number of different cities will be more and more similar, the difference is only the choice of content?

Of the 780 million active smart devices (including tablets) surveyed by the AU, 58% of the active devices are concentrated in three or three cities, while the total number of active equipment in 4 first-tier cities northward is only One-third. Of these, 19% came from the first tier cities and 23% from the second line.

In addition to the active equipment, in the choice of equipment and consumption, the three-line and the following cities to the number of iOS devices purchased shares also overtook the one or two-tier cities, from March 2013 to April, the third-tier city purchase share from the original 0.466428 increase to 0.544799, an increase of 16.8%, First-tier cities are down 10.4% and second-tier cities are down 18.1%.

However, Android devices are still the first choice for a third or three-tier city, while iOS is more focused on the one or two-tier cities, the main factor is price.

The strong growth in the direction of mobile devices in three-tier cities is also reflected in user-per-day start-up numbers, compared with the first quarter of the year, the national Internet users have a certain increase in the number of daily start-up, but the third-tier cities in the growth rate of 27%, and the third-line and the following cities per capita daily start-up times are close to one or two-tier city level.

In addition to rapid growth, the three-tier and the following city users of the content of the selection of the app is also a bright spot. First of all, in the first quarter, there was a certain increase in the number of active users in the vertical field, and the fastest growth was in social networking, news and business.

By contrast, apps that cover the high user growth rate in 2012-2013 are focused on news, health care and social networking, and no wonder the WWDC launch of the company's health management platform HealthKit.

To stay in the city, the third and the following city users like wallpaper, System Tools, video, music, games, entertainment, photography and landscaping applications to meet their entertainment needs. And the one or two-line city users tend to choose tourism, navigation, business office, financial management and educational learning categories to meet the real life, work, education and other vertical areas of demand. I think that this with the one or two-line city people fast-paced life, and work in the life of the more important factors, are inseparable.

Surprisingly, though, the one or two-line city is generally longer working hours, but the real night owls are in the third or third-tier cities. For example, users in the third or following cities usually use the app at 22 o'clock in the evening, while the one or two-line city app Peak is about 21. But in the morning between 7 and 11, users in three or more cities use fewer mobile phones than a second-tier city user.

From the first-quarter report, there have been some changes in operators and the environment. Although from the traffic view, China Mobile is still the top three operators, but from 2011 to now, Unicom's market share from 19% to 31%, Telecom's share has not changed. According to the report, Unicom's share of the promotion mainly thanks to the popularity of the 3G network for two years, because in the 2G network of the world, mobile accounted for the main battlefield, but in the 3G market, three of the share of the flow of small differences. And so on, the upcoming 4G will certainly become the next operator's main battlefield.

4G Battlefield will not only exist in Beijing, according to the Union data, 4G is to and outside the province of Jiangsu and Zhejiang expansion. Then Hubei, Shanxi, Fujian and Jiangxi and other regions are 4G users have appeared successively.

The report also mentions the recent bustling hardware industry. The number of TV boxes using mobile apps has grown by 50% in the past quarter. At present, TV boxes in the domestic active Android devices in the proportion of 1.4%, more than 7 million departments.

Equipment, the most popular is not the ipad, nor a certain smart hardware, from the data we can find that the ipad mini in the domestic market share has surpassed the ipad 2, become the most users of the device. On the iphone, 5S's share trend in IOS devices is rising and other devices are weakening.

Finally, in response to iOS devices, the alliance also surveyed the need for jailbreak, the domestic prison escape ratio in December 2013 to reach the lowest point of 12.7%, and then a slight rise, now the proportion is 14.2%. According to the analysis of the Alliance, the main reason for the decrease in the number of user escapes is:

On the one hand, "perfect jailbreak" after no longer warranty, make the user more cautious; On the other hand, the size of the iOS version is increasing, and the jailbreak release cycle is getting longer and the jailbreak device, such as abandoning the middle OS upgrade to wait for the next release, will miss out on many new features, adding to the OS upgrades, Thus reducing the proportion of prison break.

About the alliance, the Alliance statistical analysis Platform is a mobile application statistical analysis platform to help mobile application developers to statistics and analysis of traffic sources, content use, user attributes and behavioral data, so that developers use data for product, operation, promotion strategy decision-making.