Alliance report: 70% Android users don't download new apps for one months

The volume of domestic Android devices has grown rapidly, but in the use of applications, many users have not formed the habit of focusing on and replacing new applications. Tencent Science and Technology (Zhu Xudong) September 10, China Mobile (micro-blog) developer Services Platform, friends of the new 2013 mobile Internet report showed that in the second quarter of 2013, Chinese active smart devices have more than 500 million, including 340 million active Android devices, 150 million active iOS devices and 7.4 million Windows phone/windows RT devices. Compared with 245 million in the fourth quarter of 2012, only half a year, active smart devices doubled. From the market share of the operating system, the new product continues to dominate the Android platform. From January to June, the Android platform's domestic market share grew from 61% to 66%. At the same time, the rise of the low-end smartphone market brings huge opportunities for domestic brands. June 2013, Lenovo replaced HTC as China's Android brand second, Millet ranked first five, step by step high into the top 10; Other domestic brands have also been a small increase in share, while Sony/Sony Ericsson and other brands are no longer in China's Android brand top 10 list. According to the alliance's data, the current domestic Android active equipment 62% of the equipment is used for 0-6 months of equipment, another 28% of the equipment is used for 7-14 months of equipment, the use of more than 14 months of equipment accounted for 10%. The rapid growth of Android devices across the country has spread the foundations of users, but not all users are experimenting with new apps frequently. The Alliance data show that only 30% of active users have tried new apps in the one months of April 2013, with the top 10% of users most daring to take over 66% of the download activation volume. The other 70% users did not install the new app, but only the apps available on the phone/tablet. This shows that although the volume of domestic Android devices has grown rapidly, but in the use of applications, many users have not formed the habit of attention and replacement of new applications. Domestic application distribution channels, and its access to users are mostly limited to the internet and mobile Internet, extended to the long tail of the user's way to be dug. The following are the main points of the report: 1, the second quarter of 2013, China's active smart devices have more than 500 million. Among them, 340 million active Android devices, 150 million active iOS devices. The number of active equipment in China doubled over the past six months. 2, the low-end Android equipment market growth, for the country's product licensing market to create conditions. Lenovo replaced HTC as China's Android brand second, Millet ranked top five, step by step high into the top ten. 3. Only 30% of users try new applications in the current month. Among them, the most daring to taste the first 10% of users covered 66% of the download activation volume. 4, China 90% active Android equipment yearThe age is below 14 months, the renewal is faster than the international level. 5. The Chinese developer team is generally growing, and the proportion of 51 and above developers has increased by 40% over the previous year. One-fourth of the applications developed by domestic developers are for overseas markets. 6. The proportion of IOS jailbreak equipment in China is 30.5%, down 10% from a year ago, but still above international level 17%.