Alliance: The "Water Man" in the mobile internet age

They have an image of the name of the gold seed. They were born last December and were pleasantly surprised when they were in time for a nationwide focus on small micro-enterprises and Beijing's transformation of the way the economy was developed. They are selected from 20,000 companies in Zhongguancun, which are positioned in High-tech, focusing on strategic emerging industries.

For the gold seed, Zhongguancun has formulated the related policy, has determined the support flow; In order to gold seed, Zhongguancun identified a group of entrepreneurial instructors, to give entrepreneurship counseling and training, space development and location, project referral and financing and other specialized services. Zhongguancun should give the golden seed the greatest help. Not only is there fertile ground, there will also be sustained sunshine, water and nutrition.

Their arrival also coincides with its time, before the golden Seed, Zhongguancun has two projects, "Chichong project" and "Gazelle Plan", respectively, focusing on large enterprises and medium-sized enterprises, to help them do strong and high growth. Now, Zhongguancun has paved the way for a start-up to grow from small to big.

Zhongguancun so spare no effort to focus on gold seed enterprises, not only because it is the responsibility of Zhongguancun, not only because of these enterprises of high technology, business model, continuous innovation ability, entrepreneurial team and the perfect governance structure.

Most importantly, these enterprises are the future and tomorrow of Zhongguancun.

The development of mobile terminals app application has become the first choice for many entrepreneurs now. And as the heat of the mobile internet is getting hotter, competition has come to a white-hot level.

But the alliance's young team did not choose this "life" and "death" each half of the entrepreneurial road, but found a commercial blue ocean: For app developers to provide data Analysis Services. Now a two-year-old friend, its products have covered more than 40,000 app apps, more than 75 million of Android devices in the country and more than 35 million of iOS devices, becoming a dark horse in the mobile internet world.

Open Business Atmosphere

Enter Beijing Rui Xun Technology Co., Ltd. (hereinafter referred to as "Friendship Union"), a fully open office area is now a reporter.

League marketing director Rodjongha told reporters, "We are all in this area office, but also including the Alliance founder and CEO Lanci." The reason why we choose such an open office environment is that the company's genes are very open and everyone is very equal. We are usually ' Lanci ... Lanci ' name, there are things directly to him. There are not too many processes, the company's management is relatively simple. This openness also encourages people to think a lot of things without a frame of mind, which is conducive to the collective creativity of the whole team.

"Young people may have a desire, do not want to be restrained, have a lot of ideas, strong execution." If you agree, you will do it quickly. Our company also does not emphasize everyone's commuting time, but the work must be done autonomously. Let everyone feel trusted, feel free to maximize the initiative of everyone, enthusiasm to play out, the effect will be better. Rodjongha's face was filled with a sense of pride.

Entrepreneurship is not just a slogan

In the first half of 2010, Lanci has had two years of experience in mobile technology development because he has worked with Google in time and space data mining, and he has met Lee. At this time, Lanci was in the forefront of the mobile internet industry, and saw the booming mobile internet. "Every day, the positive news associated with mobile internet is emerging. Lanci realised that there was only one chance. "You can't wait any longer, you have to take the first step for your dreams." ”

At that time, the domestic mobile internet variety of apps springing up. The phenomenon of homogenization has been highlighted and the competition is very fierce. Lanci gave up the idea of making an app to start a business.

"Everyone is doing app,app it's possible to live or die, but all apps need relevant services and statistics." Lanci jokingly called himself a "water man" for many mobile internet developers.

A person, a work station, a computer, Lanci began his own entrepreneurial road.

At first, the alliance did not have the fame, Chiang all need to visit a potential client app developer, well-meaning to tell developers what this is a thing, how to use. "You're free to use my stuff, and I'll pack the package to the church, and won't take up too much of your time." "It is this constant dedication and efforts, the league has the first users, but also experienced from 0 to 1 to 2, such a continuous accumulation of customer process." When the first batch of users after the trial, the practicality of the product to their satisfaction, word-of-mouth communication so that the league has a continuous increase in the user community.

Entrepreneurship is a very difficult thing, a few days to eat and live in the company, to become the union of the initial entrepreneurial team of the normal. "Eating instant noodles is going to vomit!" It was the most tangled thing in our hearts.

May 9, 2010, dedicated to the domestic mobile Internet developers customized free, Cross-platform mobile application Statistical analysis Tool Alliance statistics online test. 2011 Spring Festival, because the product to rush progress, we can not go home for the Chinese New Year, to Lanci home dumplings eat. It is their insistence and efforts, January 2011, the product is officially launched, the League of Friends formally into the Mobile Internet Service Platform field.

Build an exchange platform for developers

"The alliance currently covers more than 40,000 applications, more than 75 million of Android devices and more than 35 million iOS devices in the country ..." This set of data is Lanci in the June 30 this year by the Innovation Workshop with the Union of "How to play the app Store?" The developer's Salon.

Time to go back a few days ago, the registration confirmation deadline, originally intended 200 people to attend the salon, the final enrollment of more than 500 people, had to screen some people, for the late registration, will regret to inform them to come. The morning after the announcement, Rodjongha, who was the head of the developer salon, woke up around 7 o'clock, "I saw your salon, maybe I didn't see the deadline for registration, could you try to get me to go?" This was a call from a developer who couldn't attend the salon. Others said: "I can bring some people, and after talking to friends they also want to ..." Rodjongha said: "I am really sorry, the venue is limited, as a host, we do not want you to have a crowded salon user experience." Such a refusal would not stop the participants ' enthusiasm. One developer is particularly persistent to say to her: "Anyway, I know where you hold the salon, I know you are very embarrassed, but I really want to go, anyway, I will go, even if there is no seat I will go." ”

Rodjongha recalls, "The day the door really stood a lot of people, the house is not crowded to stand at the door to listen to, everyone's this kind of enthusiasm let the alliance is very touched." When we have an early salon, we ask, ' Have you heard of the Union? ' Later, more and more people answered ' heard ' and the question was, ' Are you in the alliance now? ' This ratio is also getting bigger now and feeling very fulfilling.

Rodjongha told reporters, "' Developer Salon ' is our company to build a platform for development services, we hope and China's mobile internet growth, the alliance is very close to the developer." In an industry has just arisen, everyone's experience is not particularly much, is particularly eager to communicate with each other, such as my side of how to do, I have what kind of difficulties, you met at that time? How do you solve the problem? So we built this platform.

All of the AU salons are free. Every time, the salon will invite a lot of good developers to share different aspects of experience, to provide developers with a learning, communication platform.

Rodjongha that "the platform for sharing resources is very meaningful to the mobile Internet industry in the early stages of development, and we give the developers and the industry as much as we can to provide services and help, in the hope of promoting the booming industry."

Commercial newspaper reporter Han Yu lin

Entrepreneurial experience

We want to serve the mobile developers, hope that the entire industry developers will be our friends, so there is the "Friends of the Union" the name. We are providing services to a large number of mobile developers who are in need.

Mobile Internet is now at an early stage of development, the user size is in a rapid growth period, but the business model is not very clear, there is no good to learn from the business model.

Now the mobile internet industry talk about profitability is a bit premature, everyone belongs to the exploration stage. In the next two years, the alliance will focus on serving developers. I believe that when the whole industry is starting to make money, the league will also have a good profitability.

Enter the mobile internet industry must put the "user experience" in the first place.

Lanci, founder and CEO of the League of Friends