Almighty: SEO strategy of Talent Network--keyword selection and layout

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

For any site, SEO work the same principle, no outside of the keyword filter layout, outside/inside the chain construction, the overall structure of the site code, SEO effect monitoring adjustment, of course, and content, this is the basis. Before this, need to develop a suitable for their website SEO strategy, is short-term access to traffic, increase page ads Click, or focus on long-term development, to ensure business value, two different goals, leading to the quality of the site user experience.

This period of time the company's website in search of SEO team cooperation, contact with large and small SEO team and individuals, most of what is not understand first, directly let you change the title, keyword, description, and then do the chain, and more outrageous is an online introduction is one of the top ten SEO ranked Daniel, immediately let me change the site positioning, Increase news, E-commerce, community and other content, do industry portal, because I proposed to add content pages included, to obtain the long tail word flow target, very silent. Back to the point, as a commercial operation of the talent network, all content is generated by the user, I am more concerned about how to better the site keyword layout, content distribution ranking more in line with the user's browsing habits, a reasonable directory structure to ensure that each page timely and effective collection. Once tried to add the relevant position in the position information page of the recommendation menu, improve from the search engine directly to the content page users two visits, the results immediately received the complaint phone calls, they do not want their own recruitment page on the competitor's information. From this point of view, the user experience should also be balanced, it is best to do the long tail word on the directory page.

Keyword Policy

The keywords are composed of core keywords and long tail words, according to the 28 law, most of the search traffic is through a large number of long tail words into the content page, the talent network because the content of the Web page is the enterprise recruitment information and talent resume, the key elements are regions, business categories, job title three major parts, All the long tail words are made up of these three points, such as: hospital recruitment, Beijing Hospital recruitment, nurse recruitment, plus a specific category of extension, will produce such as: public hospital recruitment, surgeon recruitment, Beijing anesthesia doctor Recruitment and other more refined words, but also part of the name of the enterprise. According to the location of your website, the key word analysis of local talent network should focus on the combination of enterprise category, job title and city name, some city industry is pillar industry, focus on highlighting the key words of the industry, other industries second; Industry talent Network will focus on the analysis of regional classification, Combined with their own industry portfolio growth tail words, as the local talent network, according to the distribution of industry focus, highlight primary and secondary. The long tail of the word is extremely large, there is a screening approach is the local talent network to the industry to find categories of talent online, the industry talent network to comprehensive talent network to find areas.

Keyword layout

The most popular function of the talent network is the function of job search, basic search options include: City, industry, post category three plus the selected keyword, the content page is based on the user set different conditions program dynamic call out of the information, we have to do is to recreate a path to find the front page version of the Search box, which is for the search engine to see the things, we have analyzed the long tail word into these pages.

From the spider crawl page of the process, three steps, domain name-directory-content page, and a few more steps, maybe spiders will not climb. The domain name is the homepage, the set of course is your core word, and the industry classification and city name as our sub column appears in the catalogue, take the medical Talent Network example, the Directory keyword setting is XX medical Talent Network XX Hospital recruitment is good, and then subdivide the long tail words on the distribution to level three directory, We want to embody: XX public hospital recruitment, XX nurse recruitment, xx obstetrics and gynecology doctor recruitment and other categories and job keywords determined in the third level directory, and this page is the Information collection page, will be specific to the enterprise recruitment information list, The content of this list is based on your keyword set conditions called the relevant recruitment information, click on the end of the page into the.

This layout user can also browse through the channel directory level, so starting from the level two directory will be in the page design to draw a fixed column section, list the categories of other options lists, level Three directory will also be associated with the keyword set up a list, such as XX gynecological doctors recruit three level of directory page, you can set to " Obstetrics and Gynecology "for the extension of the axis of words, such as: XX Obstetrics and Gynecology recruitment, XX maternity nurse recruitment, XX Obstetrics and gynecology officer recruitment, and then chain back to the corresponding level three directory address, on the sample will avoid two content similar to the page, competition the same keyword. There are two advantages to doing so, the first is that job seekers have a strong subjective sense of the job, there is a clear intention of the region and the intention of the position, to facilitate the job seekers more quickly choose to browse the content, the user experience is also better. The second is to link each directory, improve the internal links.

As for the title of the page, keywords, description writing, keyword density grasp, the alt attribute of the picture these many read several SEO articles know how to do, more analysis of data, the use of keyword combination of keywords to set a more consistent user search habits. Most of the talent network is dynamic program, to the page static or pseudo static processing.

The last is to develop a strong outside the chain bar, level Two directory can also set up Friendship link area, for external exchange links, increase the weight of two-level directory. Space is limited, the next time specifically to the chain of this aspect of the content to write a separate article.

Recently to take the company's website, according to the method of this article to carry out SEO work, JOB36 industry recruitment is currently in the recruitment of outstanding seoer, the site has more than 20 industry talent network, the development prospects are good, interested to join the resume can be posted to the wjoooo@gmail.com.

Welcome to do the network of friends a lot of communication, collision more and better ways to promote. Talent Network Operation Promotion Group: 75155709

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