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The internet is global, borderless and marginal. But if your business is local and focused on local business services and customer localization coverage is strong, then it is a waste of resource costs for you to advertise on the Internet. Instead, you should focus on the local promotion, the following Beijing website optimization editor alone in accordance with the wind to teach you the use of local commercialization promotion of the 12 major skills.
The 12 major skills of local commercialization promotion are:
Add local ingredients to your site's keywords.
For example, you are in Beijing, do is the site ranking optimization industry, then you can add the keywords in your website in Beijing, such as the rankings of Beijing site optimization. So as long as the local businesses in Beijing must be able to accurately find you through the local domain keywords and cooperation matters.
Second, add local information at the META tag.
Meta tags are useful for search engine rankings. If your site content contains local keywords, then the role is not to be questioned. But if your site content does not have local keywords, but there are local meta tags (tags) Such an effect is also possible.
Third, in your website content to reflect local information
Site content in the keyword as far as possible to add the local area, such as solitary in accordance with the wind is in Beijing to do SEO, site content introduced not only several times the word seo, but also to the Beijing area Plus, that is, Beijing SEO the word to appear the best many times.
Iv. using Google Maps and Yahoo local publicity
In Google's business, localization companies can mark their company addresses through Google Maps. For example, alone in Beijing Haidian District, the company is in the road, so you can in Google Map will be alone in accordance with the wind address accurately marked out, and then the service name, service phone write, and finally after the Google verification, when the customer through Google search alone in accordance with the wind company, Google will immediately the lone wind company in Google Maps inside the tag information fully displayed. This is also suitable for localized business promotion. Similarly Yahoo Local is such a principle.
Local keywords appear in the anchor text link name used.
For example, when you exchange links with other merchant websites, you can set the link name as a local keyword, which will also be effective for your local business promotion.
Vi. use of localized search engines will be more accurate
There are a lot of search engines around the world, but if alone according to the wind is for the Beijing enterprises to provide Web site optimization services, then customers use the most should be China's Baidu search engine. Not Google or Russia's yadex.
Vii. use of the local Yellow Pages directory
Generally each place has its own directory of commercial Yellow pages, if solitary according to the wind is in Beijing to do the environmental protection industry, then the general words in Beijing's post office, the bank's Yellow Pages directory should have a lone wind company's contact and address.
Viii. Local advertising campaigns
For example, local marketing can be done locally using PPC advertising, local business advertising swaps, and third-party advertising support. (Note: PPC Ads for Pay-per-click ads)
Nine, always check your local keyword data to make the right optimization promotion
Check your website keyword traffic status every once in a while, then make the correct combination promotion strategy. For example, the previous customer search Beijing website optimization services can find me, but through observation, traffic down, then you can try Beijing SEO service this keyword. Also always focus on your competitor's keyword settings. To keep him without me there, he had my broad idea.
X. Using social media for publicity
Since the introduction of web2.0, all aspects of information have formed an interactive, so that social networking has become a necessary means of publicity and promotion. The current rise of microblogging promotion is also a good way. With their own local keywords as the topic, and the same industry to interact with people, is a good social media promotion methods.
Xi. using the recommendation model of question and answer review to promote
Customer reviews and recommendations are always the embodiment of an enterprise's development strength. For example, the current public comment network is the use of this model, the merchant's information to the comments on the site, by the merchant's customers to evaluate, recommend, a real way to promote.
12, the business if has the division domain, please according to respective domain establishes each page.
For example, alone according to the Wind in Beijing is to do SEO services, but the business big, in Shanghai, Guangzhou, Shenzhen and so on have their own branches, then this case, Beijing SEO this keyword in other domains does not work, then only for these several domains to re-establish their own pages, publicity and promotion.
The above is lonely in accordance with the wind for everyone to provide the local commercialization of the promotion of the 12 skills, hope that the network to promote friends useful!
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